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- Data Management Platforms (DMP)
- Lotame Spherical Platform
- OnAudience.com - Data Management Platform
- Lotame Spherical Platform-vs-OnAudience.com - Data Management Platform
Compare Lotame Spherical Platform and OnAudience.com - Data Management Platform 
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Small-Business (88.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Lotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformOnAudience.com - Data Management Platform
Star Rating
(31)4.8 out of 5
Market Segments
Small-Business (88.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OnAudience.com - Data Management PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lotame Spherical Platform excels in 1st-Party Data Integration with a score of 8.8, while OnAudience.com shines in 3rd-Party Data Integration, achieving a perfect score of 9.8. Reviewers mention that this makes OnAudience.com a better choice for businesses looking to leverage external data sources effectively.
- Reviewers say that OnAudience.com offers superior Quality of Support, scoring 9.8 compared to Lotame's 9.2. Users on G2 highlight the responsiveness and helpfulness of OnAudience.com's support team, which can be crucial for businesses needing timely assistance.
- Users say that Lotame Spherical Platform has a strong performance in Audience Segmentation with a score of 9.0, but OnAudience.com outperforms it with a score of 9.8. Reviewers mention that OnAudience.com provides more advanced segmentation capabilities, allowing for more targeted marketing efforts.
- G2 users report that OnAudience.com has a more user-friendly interface, reflected in its Ease of Use score of 9.3 compared to Lotame's 8.6. Users mention that this ease of navigation significantly enhances their overall experience and productivity.
- Reviewers mention that Lotame Spherical Platform has a solid offering in Custom Reports with a score of 7.6, but OnAudience.com excels with a score of 9.5. Users report that the customizable reporting features in OnAudience.com allow for deeper insights tailored to specific business needs.
- Users on G2 highlight that OnAudience.com has a better score in Enterprise Scalability (9.4) compared to Lotame (8.3). Reviewers mention that this makes OnAudience.com a more suitable option for growing businesses that anticipate scaling their data management needs.
Pricing
Entry-Level Pricing
Lotame Spherical Platform
No pricing availableOnAudience.com - Data Management Platform
No pricing availableFree Trial
Lotame Spherical Platform
No trial information availableOnAudience.com - Data Management Platform
No trial information availableRatings
Meets Requirements
8.4
97
9.2
23
Ease of Use
8.6
96
9.3
23
Ease of Setup
8.4
48
9.4
11
Ease of Admin
8.5
49
9.1
11
Quality of Support
9.2
94
9.8
23
Has the product been a good partner in doing business?
9.3
50
9.1
11
Product Direction (% positive)
8.7
88
10.0
23
Features by Category
Data Integration
8.8
64
9.8
10
8.0
46
9.8
8
8.2
62
9.8
9
6.9
31
9.4
6
7.9
42
Not enough data
8.6
52
9.2
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.0
67
9.8
8
8.1
63
9.7
5
8.0
64
8.9
6
7.6
60
9.5
7
Platform
8.2
55
9.7
5
8.7
56
9.2
6
8.7
63
9.7
6
8.3
52
9.4
6
8.3
41
Feature Not Available
Categories
Categories
Shared Categories
Lotame Spherical Platform and OnAudience.com - Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
Lotame Spherical Platform has no unique categories
OnAudience.com - Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OnAudience.com - Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Marketing and Advertising
64.0%
Internet
12.0%
Online Media
8.0%
Information Technology and Services
4.0%
Financial Services
4.0%
Other
8.0%
Most Helpful Reviews
Lotame Spherical Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The API could be better and more reliable.
OnAudience.com - Data Management Platform
Most Helpful Favorable Review
Mumtaz S.
Verified User in Marketing and Advertising
Access to 3rd party data. Their platform gives you access to over billions of customers (over 12B according to their website). It’s a huge benefit that really helped me in finding new customers.
Most Helpful Critical Review
Verified User in Information Technology and Services
In previous version the interface was rather not UX friendly, but it was redesigned some time ago and it is much better now.
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Mumtaz S.
Verified User in Marketing and Advertising
Access to 3rd party data. Their platform gives you access to over billions of customers (over 12B according to their website). It’s a huge benefit that really helped me in finding new customers.
Verified User in Marketing and Advertising
The API could be better and more reliable.
Verified User in Information Technology and Services
In previous version the interface was rather not UX friendly, but it was redesigned some time ago and it is much better now.
Alternatives
Discussions
What is lotame?
2 comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
The word "Lotame" does not have a specific meaning in English or any widely recognized language. It is likely a proper noun, possibly a brand name or a company name.
1 comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
OnAudience.com - Data Management Platform has no discussions with answers
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