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Compare Looker and OWOX 
At a Glance
Market Segments
Mid-Market (61.0% of reviews)
Small-Business (47.8% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Looker
Star Rating
(1,524)4.4 out of 5
Market Segments
Mid-Market (61.0% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerOWOX
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (47.8% of reviews)
Entry-Level Pricing
Free Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in its Data Modeling and Blending capabilities, with a score of 8.6, allowing for complex data queries and filtering. In contrast, OWOX BI, while strong, scores slightly lower at 8.5, indicating that Looker may offer more robust options for users needing advanced data manipulation.
- Reviewers mention that OWOX BI shines in Data Collection with a score of 9.9, significantly higher than Looker's 8.7. This suggests that OWOX BI provides a more seamless experience for gathering and integrating data from various sources, which is crucial for small businesses looking to optimize their marketing operations.
- G2 users highlight that Looker's Reports Interface is user-friendly, scoring 8.6, but OWOX BI surpasses it with a score of 9.0. This indicates that OWOX BI may offer a more intuitive and efficient reporting experience, which is essential for users who prioritize ease of access to insights.
- Users on G2 report that OWOX BI's Quality of Support is exceptional, with a score of 9.8, compared to Looker's 8.7. This suggests that OWOX BI may provide more responsive and helpful customer service, which can be a deciding factor for businesses needing reliable support.
- Reviewers mention that Looker's Predictive Analytics features score 7.6, which may not meet the expectations of users looking for advanced forecasting capabilities. In contrast, OWOX BI scores 9.6 in this area, indicating a stronger offering for businesses that rely on predictive insights for decision-making.
- Users say that OWOX BI's Campaign Tracking capabilities are particularly robust, scoring 9.7, while Looker scores 8.8. This suggests that OWOX BI may provide more comprehensive tools for tracking and analyzing marketing campaigns, which is vital for businesses focused on optimizing their marketing strategies.
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Pricing
Entry-Level Pricing
Looker
No pricing availableOWOX
Community
Free
Per Month
Ideal for teams automating business reporting while valuing data autonomy: gaining full control over data connectivity and enablement.
- Everything in Community Apps Script, plus:
- Store your data in Snowflake, Databricks, AWS Athena, Azure Synapse
- Data Mart Management
Free Trial
Looker
Free Trial is available
OWOX
Free Trial is available
Ratings
Meets Requirements
8.7
1,037
9.7
267
Ease of Use
8.2
1,039
8.8
266
Ease of Setup
8.2
514
9.0
66
Ease of Admin
8.3
418
9.1
69
Quality of Support
8.7
881
9.8
260
Has the product been a good partner in doing business?
8.9
395
9.4
67
Product Direction (% positive)
8.7
969
9.5
259
Features by Category
Reports
8.6
600
|
Verified
Not enough data
8.2
561
|
Verified
Not enough data
8.2
599
|
Verified
Not enough data
8.3
472
|
Verified
Not enough data
8.7
599
|
Verified
Not enough data
Self Service
8.5
568
|
Verified
Not enough data
8.6
582
|
Verified
Not enough data
8.5
558
|
Verified
Not enough data
8.1
563
|
Verified
Not enough data
8.3
535
|
Verified
Not enough data
7.7
449
|
Verified
Not enough data
Advanced Analytics
7.6
379
|
Verified
Not enough data
8.4
577
|
Verified
Not enough data
8.0
461
|
Verified
Not enough data
Building Reports
8.3
350
|
Verified
Not enough data
8.4
359
|
Verified
Not enough data
8.0
322
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
600
|
Verified
Not enough data
8.2
561
|
Verified
Not enough data
8.2
599
|
Verified
Not enough data
8.3
472
|
Verified
Not enough data
8.7
599
|
Verified
Not enough data
Reports
8.5
87
Not enough data
8.5
86
Not enough data
7.9
82
Not enough data
Generative AI
6.8
80
Not enough data
7.0
80
Not enough data
Visualization
8.5
89
Not enough data
8.4
88
Not enough data
8.6
90
Not enough data
8.3
88
Not enough data
Data Updates
8.1
86
Not enough data
8.2
84
Not enough data
Collaboration
8.4
86
Not enough data
8.0
86
Not enough data
7.9
82
Not enough data
Data Updates
7.8
114
Not enough data
7.9
118
Not enough data
8.4
121
Not enough data
Reports
8.6
600
|
Verified
Not enough data
8.2
561
|
Verified
Not enough data
8.2
599
|
Verified
Not enough data
8.3
472
|
Verified
Not enough data
8.7
599
|
Verified
Not enough data
Data Preparation
8.4
245
|
Verified
Not enough data
8.3
225
|
Verified
Not enough data
Data Modeling and Blending
8.5
275
|
Verified
Not enough data
8.7
291
|
Verified
Not enough data
8.4
272
|
Verified
Not enough data
Generative AI
6.9
53
Not enough data
7.2
51
Not enough data
Agentic AI - Analytics Platforms
6.4
6
Not enough data
6.3
5
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
Self Service
8.5
568
|
Verified
Not enough data
8.6
582
|
Verified
Not enough data
8.5
558
|
Verified
Not enough data
8.1
563
|
Verified
Not enough data
8.3
535
|
Verified
Not enough data
7.7
449
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.6
379
|
Verified
Not enough data
8.4
577
|
Verified
Not enough data
8.0
461
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.3
350
|
Verified
Not enough data
8.4
359
|
Verified
Not enough data
8.0
322
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
Reports
8.6
600
|
Verified
Not enough data
8.2
561
|
Verified
Not enough data
8.2
599
|
Verified
Not enough data
8.3
472
|
Verified
Not enough data
8.7
599
|
Verified
Not enough data
Self Service
8.5
568
|
Verified
Not enough data
8.6
582
|
Verified
Not enough data
8.5
558
|
Verified
Not enough data
8.1
563
|
Verified
Not enough data
8.3
535
|
Verified
Not enough data
7.7
449
|
Verified
Not enough data
Building Reports
8.3
350
|
Verified
Not enough data
8.4
359
|
Verified
Not enough data
8.0
322
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
Metrics
8.8
224
Not enough data
8.7
225
Not enough data
8.4
210
Not enough data
8.3
212
Not enough data
8.4
201
Not enough data
8.3
211
Not enough data
8.4
205
Not enough data
8.5
216
Not enough data
8.3
208
Not enough data
Reporting
8.3
229
Not enough data
Feature Not Available
Not enough data
8.5
230
Not enough data
8.5
231
Not enough data
8.1
186
Not enough data
8.4
193
Not enough data
9.0
242
Not enough data
Other
8.7
213
Not enough data
8.6
197
Not enough data
8.4
189
Not enough data
8.7
201
Not enough data
8.7
195
Not enough data
8.2
167
Not enough data
8.2
179
Not enough data
Agentic AI - Digital Analytics
6.3
8
Not enough data
6.4
7
Not enough data
6.7
8
Not enough data
7.3
8
Not enough data
Administration
8.4
206
Not enough data
8.3
182
Not enough data
8.5
233
Not enough data
8.6
227
Not enough data
Data Source Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Exporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
122
Not enough data
9.7
121
Not enough data
9.8
121
Not enough data
9.7
118
Not enough data
9.2
105
Not enough data
9.7
105
Administration
Not enough data
9.8
115
Not enough data
8.8
98
Not enough data
9.7
118
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
6.0
5
Not enough data
7.3
5
Not enough data
5.0
5
Not enough data
6.7
6
Not enough data
6.3
5
Not enough data
Data Sourcing
8.8
195
Not enough data
8.8
212
Not enough data
8.6
180
Not enough data
8.8
216
Not enough data
8.7
201
Not enough data
Predictive Analytics
8.3
145
Not enough data
8.2
141
Not enough data
8.1
139
Not enough data
8.1
157
Not enough data
Sales Management
8.4
154
Not enough data
8.2
133
Not enough data
8.7
163
Not enough data
8.7
161
Not enough data
Marketing Operations
8.6
213
|
Verified
9.8
205
|
Verified
8.7
232
|
Verified
9.9
215
|
Verified
8.5
219
|
Verified
9.5
201
|
Verified
8.9
236
|
Verified
9.5
204
|
Verified
8.3
121
9.6
69
|
Verified
Feature Not Available
9.1
56
Campaign Activity
8.6
222
|
Verified
9.7
203
|
Verified
8.8
252
|
Verified
9.8
215
|
Verified
8.4
205
|
Verified
9.2
200
|
Verified
8.4
205
|
Verified
9.8
206
|
Verified
8.4
191
|
Verified
9.3
189
|
Verified
7.8
112
|
Verified
9.6
58
|
Verified
Agentic AI - Marketing Analytics
6.2
7
Not enough data
6.2
7
Not enough data
5.5
7
Not enough data
Categories
Categories
Shared Categories
Looker and OWOX are categorized as Marketing Analytics and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OWOX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.8%
Marketing and Advertising
8.0%
Financial Services
7.6%
Internet
6.3%
Other
55.4%
Marketing and Advertising
19.7%
Information Technology and Services
12.5%
Computer Software
10.7%
Retail
9.3%
Internet
4.2%
Other
43.6%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
OWOX
Most Helpful Favorable Review
Alexander L.
Verified User in Marketing and Advertising
Easy to use and setup. Helpful and fast support even on free plans.
Most Helpful Critical Review
Periklis (Peri) P.
Verified User in Management Consulting
Non-responsive support, overselling what comes after the onboarding
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Alexander L.
Verified User in Marketing and Advertising
Easy to use and setup. Helpful and fast support even on free plans.
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Periklis (Peri) P.
Verified User in Management Consulting
Non-responsive support, overselling what comes after the onboarding
Discussions
Is looker an ETL tool?
3 comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Looker works with a variety of databases, including but not limited to:
1. Amazon Redshift
2. Google BigQuery
3. Snowflake
4. Microsoft SQL Server
5. PostgreSQL
6. MySQL
7. Oracle
8. IBM Db2
9. Teradata
10. Apache Hive
Looker is designed to be database-agnostic, meaning it can connect to any SQL database that supports JDBC or ODBC connections.
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is OWOX BI used for?
1 comment
Official Response from OWOX
OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and...Read more
OWOX has no more discussions with answers
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