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Compare LinkedIn Sales Navigator and ZoomInfo Sales 
At a Glance
Market Segments
Mid-Market (48.9% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
LinkedIn Sales Navigator
Star Rating
(1,988)4.3 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansZoomInfo Sales
Star Rating
(8,727)4.5 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ZoomInfo SalesSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that LinkedIn Sales Navigator excels in its Lead Builder feature, allowing for highly customizable searches that help in identifying the right prospects. In contrast, ZoomInfo Sales offers a more robust Data Cleaning/Enrichment capability, which reviewers mention significantly enhances the quality of leads.
- Reviewers mention that LinkedIn Sales Navigator's CRM Integration is seamless, making it easy to sync data with existing systems. However, users on G2 highlight that ZoomInfo Sales provides superior Integration to CRM/Marketing Automation, which is crucial for automating workflows and improving efficiency.
- G2 users say that LinkedIn Sales Navigator's Market Insights feature is beneficial for understanding industry trends, but they also note that ZoomInfo Sales offers more comprehensive Technographic Data Availability, which helps in identifying technology usage among prospects.
- Users report that LinkedIn Sales Navigator's Lead Validation feature is effective, but reviewers mention that ZoomInfo Sales shines with its Lead Enrichment capabilities, providing deeper insights into leads that can drive better engagement strategies.
- Reviewers mention that LinkedIn Sales Navigator's Account-level Insights are valuable for sales strategies, yet users on G2 highlight that ZoomInfo Sales provides more detailed Lead Analysis, which can lead to more informed decision-making.
- Users say that while LinkedIn Sales Navigator has a solid Browser Extension for quick access to information, ZoomInfo Sales is praised for its Reporting features, which allow for better tracking of sales performance and campaign effectiveness.
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Pricing
Entry-Level Pricing
LinkedIn Sales Navigator
Core
Contact Us
- Advanced lead & company search
- Alerts on your saved leads and accounts
- Create Custom Lists
ZoomInfo Sales
No pricing availableFree Trial
LinkedIn Sales Navigator
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.6
1,651
8.7
7,151
Ease of Use
8.6
1,668
8.8
7,225
Ease of Setup
8.9
373
8.9
1,972
Ease of Admin
8.6
262
8.7
1,433
Quality of Support
8.1
1,333
8.7
6,394
Has the product been a good partner in doing business?
8.1
259
8.6
1,447
Product Direction (% positive)
7.8
1,605
8.7
6,913
Features by Category
Data Availability
7.8
1297
8.3
4098
|
Verified
8.5
1306
8.5
4072
|
Verified
8.2
1253
|
Verified
8.2
2735
|
Verified
7.7
92
8.0
244
Data Accuracy
8.1
1293
7.7
4097
|
Verified
8.4
1298
8.2
4062
|
Verified
7.7
91
8.1
243
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.5
367
Feature Not Available
8.5
395
|
Verified
8.6
1191
|
Verified
8.7
426
8.6
1487
|
Verified
7.8
392
|
Verified
8.2
1236
|
Verified
8.1
374
|
Verified
7.7
929
|
Verified
Feature Not Available
8.2
1111
|
Verified
Features
8.5
1222
8.4
3250
|
Verified
7.7
1010
8.4
3260
|
Verified
7.9
383
8.0
3012
|
Verified
8.2
1162
|
Verified
8.3
3289
|
Verified
8.7
1315
|
Verified
8.6
4011
|
Verified
8.5
1246
|
Verified
8.1
3183
|
Verified
8.9
1292
|
Verified
Feature Not Available
7.6
1006
|
Verified
8.0
2551
|
Verified
8.2
1267
|
Verified
7.8
1096
|
Verified
Lead Intelligence
Not enough data
8.6
1247
|
Verified
Not enough data
8.7
1275
Not enough data
8.6
1257
Lead Management
Not enough data
8.6
1239
Not enough data
8.3
1201
Not enough data
8.8
1287
Marketing Campaigns
Not enough data
8.0
1087
Not enough data
7.9
1076
Not enough data
7.9
1033
Not enough data
8.0
1077
Not enough data
8.4
1130
Campaign Execution
Not enough data
8.0
1048
Not enough data
8.6
1188
Not enough data
8.5
1173
Not enough data
8.4
1129
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
305
Not enough data
8.6
437
|
Verified
Not enough data
8.5
434
Not enough data
8.0
408
|
Verified
Organization
Not enough data
8.4
423
Not enough data
8.5
444
Not enough data
8.5
434
|
Verified
Performance Analysis
Not enough data
8.3
428
Not enough data
8.4
423
|
Verified
Sales Analysis
Not enough data
8.0
415
Not enough data
8.3
423
Generative AI
Not enough data
7.9
233
Not enough data
7.9
233
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.1
841
|
Verified
Not enough data
8.2
851
|
Verified
Not enough data
7.7
814
|
Verified
Not enough data
8.0
794
Not enough data
8.6
857
|
Verified
Not enough data
7.8
792
|
Verified
Not enough data
8.1
810
Repeatability and Reportability
Not enough data
8.3
820
|
Verified
Not enough data
8.3
818
|
Verified
Not enough data
8.3
803
|
Verified
Not enough data
8.1
800
Not enough data
7.4
753
AI and Automation
Not enough data
8.3
805
Not enough data
8.4
816
|
Verified
Not enough data
7.9
766
Not enough data
8.4
815
Not enough data
7.9
757
Generative AI
Not enough data
7.5
598
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
Not enough data
8.8
120
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
8.4
114
Agent Tools
Not enough data
8.0
99
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
115
|
Verified
Not enough data
8.4
111
|
Verified
Automation
Not enough data
8.3
103
Not enough data
8.2
97
|
Verified
Not enough data
8.3
100
Not enough data
8.5
106
Not enough data
8.4
110
|
Verified
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
8.3
104
8.5
1006
8.7
105
8.6
1006
7.2
95
7.7
670
Platform Additional Functionality
8.6
106
8.7
975
8.3
101
8.4
719
8.2
93
8.1
666
8.6
101
8.6
747
8.4
101
8.4
754
Lead Intelligence
Not enough data
8.6
1208
Not enough data
8.7
1198
|
Verified
Not enough data
8.5
1229
|
Verified
Not enough data
8.5
1160
Not enough data
8.8
1186
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.8
1372
|
Verified
Not enough data
8.7
1302
|
Verified
Not enough data
8.6
1274
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.0
854
Not enough data
8.6
1235
|
Verified
Not enough data
8.1
1162
|
Verified
Not enough data
8.6
1294
|
Verified
Analytics
Not enough data
8.8
1388
|
Verified
Not enough data
8.5
1272
|
Verified
Customization
Not enough data
8.2
1112
|
Verified
Not enough data
8.2
1164
|
Verified
Not enough data
8.1
1133
|
Verified
Not enough data
8.7
1315
|
Verified
Data collection
Not enough data
8.1
614
Not enough data
8.6
737
|
Verified
Not enough data
8.5
724
|
Verified
Not enough data
8.7
762
|
Verified
Not enough data
8.7
744
|
Verified
Segment Trending
Not enough data
8.3
672
|
Verified
Not enough data
8.1
637
Not enough data
8.1
625
|
Verified
Not enough data
8.1
647
Analysis
Not enough data
8.2
669
Not enough data
8.5
706
|
Verified
Not enough data
8.6
729
|
Verified
Platform
Not enough data
8.9
798
|
Verified
Not enough data
8.7
743
|
Verified
Not enough data
7.9
642
|
Verified
Not enough data
8.4
718
|
Verified
Not enough data
8.3
674
|
Verified
Not enough data
8.4
669
|
Verified
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
559
Not enough data
7.4
556
Agentic AI - Email Verification
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
490
Not enough data
8.6
484
Not enough data
8.6
447
Customizations
Not enough data
8.8
492
Not enough data
8.9
480
Not enough data
8.7
498
Not enough data
8.6
481
Not enough data
8.6
489
Generative AI
Not enough data
8.2
280
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.1
273
|
Verified
Not enough data
8.6
256
|
Verified
Not enough data
8.5
275
|
Verified
Not enough data
8.5
286
|
Verified
Not enough data
Not enough data
Contacts
Not enough data
8.6
245
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
8.8
279
|
Verified
Insights
Not enough data
8.4
275
|
Verified
Not enough data
8.6
280
|
Verified
Not enough data
8.2
272
|
Verified
Not enough data
8.5
282
|
Verified
Not enough data
8.6
276
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
963
Not enough data
8.5
982
Not enough data
8.4
953
Lead Management
Not enough data
8.4
898
Not enough data
8.1
637
Not enough data
8.5
910
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
8.6
57
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
58
Categories
Categories
Shared Categories
LinkedIn Sales Navigator and ZoomInfo Sales are categorized as Sales Intelligence and Buyer Intent Data Providers
Unique Categories
LinkedIn Sales Navigator has no unique categories
ZoomInfo Sales is categorized as AI Sales Assistant, Visitor Identification, Account Data Management, Marketing Account Intelligence, Lead Mining, Lead Intelligence, Lead Capture, Email Verification, Sales Engagement, Market Intelligence, Email Tracking, Outbound Call Tracking, Salesforce AppExchange Apps, and Auto Dialer
Reviews
Reviewers' Company Size
LinkedIn Sales Navigator
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.8%
Information Technology and Services
19.8%
Marketing and Advertising
7.9%
Internet
6.3%
Financial Services
3.5%
Other
35.6%
Computer Software
24.5%
Information Technology and Services
22.2%
Marketing and Advertising
4.8%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.3%
Most Helpful Reviews
LinkedIn Sales Navigator
Most Helpful Favorable Review
Luke C.
Verified User in Marketing and Advertising
Sales Navigator offers me an easy to manage means of nurturing a sales pipeline - not necessarily live leads but all of the interesting folks who I believe align with my companies offer. The fact that you can search by brand, job title or other more drilled...
Most Helpful Critical Review
Elizabeth H.
Verified User in Photography
We didn't like the idea that it took us a while to figure out what we were doing when we started using it. We really think it would be better to have a more user friendly environment.
ZoomInfo Sales
Most Helpful Favorable Review
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
Most Helpful Critical Review
Josh L.
Verified User in Information Technology and Services
Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...
Luke C.
Verified User in Marketing and Advertising
Sales Navigator offers me an easy to manage means of nurturing a sales pipeline - not necessarily live leads but all of the interesting folks who I believe align with my companies offer. The fact that you can search by brand, job title or other more drilled...
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
Elizabeth H.
Verified User in Photography
We didn't like the idea that it took us a while to figure out what we were doing when we started using it. We really think it would be better to have a more user friendly environment.
Josh L.
Verified User in Information Technology and Services
Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...
Discussions
What is LinkedIn Sales Navigator used for?
5 comments
MR
To identify the appropriate group of accounts and create potential clients.Read more
Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?
4 comments
AS
Specify the industries, job titles, company sizes, and locations that match your target audience.
By saving specific accounts and leads, Sales Navigator can...Read more
InMail Usage
3 comments
DL
My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly. I've been contacted on...Read more
What is ZoomInfo used for?
6 comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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