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- Intuit Mailchimp Email Marketing
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- Intuit Mailchimp Email Marketing-vs-Omnisend
Compare Intuit Mailchimp Email Marketing and Omnisend 
At a Glance
Market Segments
Small-Business (71.7% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
$0.00
$0.00 Per Month
Intuit Mailchimp Email Marketing
Star Rating
(12,744)4.3 out of 5
Market Segments
Small-Business (71.7% of reviews)
Entry-Level Pricing
$0.00
Browse all 4 pricing plansOmnisend
Star Rating
(944)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Omnisend excels in ease of use, scoring 9.1 compared to Mailchimp's 8.7. Reviewers mention that Omnisend's intuitive interface makes it easier for small businesses to navigate and utilize its features effectively.
- Reviewers mention that Omnisend offers superior quality of support, with a score of 9.0 versus Mailchimp's 8.0. Users appreciate the responsive customer service and comprehensive resources available for troubleshooting.
- Users on G2 highlight that Omnisend's email segmentation capabilities are more advanced, scoring 8.8 compared to Mailchimp's 8.4. Reviewers say that Omnisend allows for more precise targeting, which enhances campaign effectiveness.
- G2 users report that Omnisend's template creation features are more robust, with a score of 8.5 against Mailchimp's 8.1. Reviewers mention that the variety and customization options available in Omnisend's templates lead to more visually appealing emails.
- Reviewers mention that while both platforms offer a free entry-level price, Omnisend's features are perceived as providing better value for small businesses, as 92.3% of its reviews come from this segment, compared to Mailchimp's 71.6%.
- Users say that Omnisend's performance and reliability score of 9.0 outshines Mailchimp's 8.9, with reviewers noting that Omnisend's consistent uptime and deliverability rates contribute to a more dependable email marketing experience.
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Pricing
Entry-Level Pricing
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Intuit Mailchimp Email Marketing
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.7
10,971
8.9
762
Ease of Use
8.7
11,038
9.1
763
Ease of Setup
8.6
5,130
9.0
395
Ease of Admin
8.7
5,075
9.2
363
Quality of Support
8.0
8,341
9.0
690
Has the product been a good partner in doing business?
8.6
4,601
9.2
350
Product Direction (% positive)
7.8
10,718
9.0
736
Features by Category
Email Marketing
8.9
8600
|
Verified
Not enough data
8.3
8730
|
Verified
Not enough data
8.7
7817
|
Verified
Not enough data
8.7
8777
|
Verified
Not enough data
9.0
8651
|
Verified
Not enough data
8.6
8281
|
Verified
Not enough data
8.4
6355
|
Verified
Not enough data
8.4
1291
|
Verified
Not enough data
8.0
1061
|
Verified
Not enough data
Reporting & Analytics
8.2
4776
|
Verified
Not enough data
8.6
7627
|
Verified
Not enough data
Generative AI
7.3
113
Not enough data
7.3
112
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.5
3379
|
Verified
Not enough data
8.3
2313
|
Verified
Not enough data
8.3
2122
|
Verified
Not enough data
8.2
516
|
Verified
Not enough data
8.3
635
|
Verified
Not enough data
8.3
490
|
Verified
Not enough data
Email Marketing
Not enough data
9.0
552
|
Verified
Not enough data
9.1
528
|
Verified
Not enough data
8.9
522
|
Verified
Not enough data
9.1
486
Online Marketing
Not enough data
8.5
434
|
Verified
Not enough data
8.6
418
|
Verified
Not enough data
8.6
340
|
Verified
Not enough data
8.8
470
|
Verified
Not enough data
8.6
332
Lead Management
Not enough data
8.6
354
|
Verified
Not enough data
8.6
365
|
Verified
Not enough data
8.7
431
|
Verified
Not enough data
8.3
211
Not enough data
8.6
330
|
Verified
Not enough data
8.7
384
|
Verified
Not enough data
8.6
341
|
Verified
Not enough data
8.3
228
|
Verified
Campaign Management
Not enough data
8.7
353
|
Verified
Not enough data
8.2
232
Not enough data
8.3
257
|
Verified
Not enough data
8.3
241
Social
Not enough data
8.2
234
Not enough data
8.4
302
|
Verified
Not enough data
8.4
280
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
8.2
252
|
Verified
Reporting & Analytics
Not enough data
8.9
495
|
Verified
Not enough data
8.6
421
|
Verified
Not enough data
8.6
380
|
Verified
Not enough data
8.7
393
|
Verified
Not enough data
7.9
154
Platform
Not enough data
8.5
300
|
Verified
Not enough data
8.9
284
|
Verified
Not enough data
8.8
174
|
Verified
Not enough data
8.6
217
|
Verified
Not enough data
8.3
187
|
Verified
Not enough data
9.1
287
|
Verified
Not enough data
8.7
208
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.8
271
|
Verified
Not enough data
8.7
248
|
Verified
Not enough data
8.5
217
|
Verified
Administration
8.1
65
8.7
62
7.6
54
8.7
62
8.0
56
8.8
58
8.3
55
9.0
60
8.1
57
8.3
46
7.8
57
8.7
52
Integrations
8.2
51
8.3
42
8.6
51
8.3
41
9.0
66
8.2
42
7.8
45
8.3
46
Platform
8.4
49
8.6
43
8.5
45
8.6
35
8.3
39
8.4
34
8.3
65
8.5
40
8.6
58
8.3
42
8.5
75
8.6
48
7.9
54
8.8
41
8.8
75
9.2
51
Diagnosis
8.3
451
Not enough data
8.5
495
Not enough data
8.4
156
Not enough data
8.6
536
Not enough data
Tracking
8.8
655
Not enough data
8.5
576
Not enough data
8.6
690
Not enough data
8.6
647
Not enough data
8.5
599
Not enough data
Reporting
8.8
707
Not enough data
8.6
554
Not enough data
8.7
576
Not enough data
8.5
530
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.2
80
Not enough data
9.3
77
Not enough data
9.2
71
Not enough data
9.3
75
Not enough data
9.2
72
Analytics
Not enough data
9.4
80
Not enough data
9.3
80
Optimization
Not enough data
9.1
59
Not enough data
9.0
75
Not enough data
9.0
68
Not enough data
9.1
76
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.5
14
Not enough data
9.0
14
Not enough data
8.6
14
Not enough data
Formatting
8.6
14
Not enough data
9.0
14
Not enough data
8.7
14
Not enough data
Content
9.0
14
Not enough data
8.7
14
Not enough data
8.6
14
Not enough data
Product Type
8.9
14
Not enough data
8.9
14
Not enough data
Generative AI
9.1
13
Not enough data
8.5
13
Not enough data
Templates
Not enough data
8.4
332
|
Verified
Not enough data
7.5
217
|
Verified
Not enough data
8.2
214
Not enough data
8.5
151
Edit
Not enough data
8.5
310
|
Verified
Not enough data
8.7
319
|
Verified
Not enough data
8.3
244
|
Verified
Logistics
Not enough data
8.7
316
|
Verified
Not enough data
8.0
249
|
Verified
Not enough data
8.6
288
|
Verified
Not enough data
8.7
139
Generative AI
Not enough data
7.8
33
Not enough data
8.0
33
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.0
81
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.7
72
|
Verified
Not enough data
8.6
65
|
Verified
Not enough data
8.6
74
|
Verified
Not enough data
8.7
62
Not enough data
8.7
53
Not enough data
8.6
46
SMS Platform
Not enough data
8.8
86
|
Verified
Not enough data
9.1
91
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
44
|
Verified
Not enough data
8.6
43
|
Verified
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.9
16
Not enough data
7.6
18
Not enough data
8.7
17
Not enough data
8.7
20
Not enough data
8.1
18
Not enough data
Platform Data
8.7
19
Not enough data
8.7
18
Not enough data
8.7
17
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Intuit Mailchimp Email Marketing and Omnisend are categorized as Transactional Email
Unique Categories
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant, Email Deliverability, Email Marketing, and Email Testing
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, Marketing Automation, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.4%
Retail
22.8%
Apparel & Fashion
16.9%
Consumer Goods
7.9%
Health, Wellness and Fitness
5.8%
Marketing and Advertising
5.3%
Other
41.3%
Most Helpful Reviews
Intuit Mailchimp Email Marketing
Most Helpful Favorable Review
Shivani S.
Verified User in Consumer Electronics
I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...
Most Helpful Critical Review
Christian K.
Verified User in Leisure, Travel & Tourism
Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.
Omnisend
Most Helpful Favorable Review
Verified User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Most Helpful Critical Review
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Shivani S.
Verified User in Consumer Electronics
I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...
Verified User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Christian K.
Verified User in Leisure, Travel & Tourism
Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Alternatives
Discussions
What is the best alternative to Mailchimp?
9 comments
SA
I would say Brevo is a good alternativeRead more
What kind of platform is Mailchimp?
6 comments
TT
Mailchimp is an email marketing and automation platform.Read more
What is the best way to implement Mailchimp with Wordpress to get maximum email subscribers?
4 comments
RS
If you're using an organic way to collect emails, you can use any of the pop software's available in the marketplace such as optinmonk or poptin. If you have...Read more
Is Omnisend better than Mailchimp?
2 comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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