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Compare Instantly and Snov.io 
At a Glance
Market Segments
Small-Business (96.0% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial Per Month
Instantly
Star Rating
(3,702)4.8 out of 5
Market Segments
Small-Business (96.0% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSnov.io
Star Rating
(448)4.6 out of 5
Market Segments
Small-Business (72.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Snovio excels in its Lead Builder feature, allowing for efficient lead generation, but some reviewers mention that its CRM Integration is less robust compared to Instantly, which has received higher ratings for seamless integration with various CRM systems.
- Reviewers mention that Instantly's Email Campaigns feature is highly effective, with users praising its ability to manage high-volume sending and personalized emails, while Snovio's email marketing capabilities, although strong, do not match the same level of user satisfaction.
- G2 users highlight that Instantly's Campaign Management is superior, with a rating of 9.6, as it offers advanced analytics and tracking features that help optimize marketing efforts, whereas Snovio's campaign management features are seen as less comprehensive.
- Users on G2 report that Snovio's Automated Email Responses feature is useful, but Instantly's automation capabilities, particularly in Lead Qualification, are noted to be more effective, leading to better engagement and conversion rates.
- Reviewers mention that Instantly's Data Import & Export Tools are highly rated for their ease of use and efficiency, while Snovio's tools in this area are considered adequate but not as user-friendly, impacting overall workflow efficiency.
- Users say that while both platforms offer good customer support, Instantly's Customer Support Portal is rated higher, with users appreciating the comprehensive knowledge base and quick response times compared to Snovio's support options.
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Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Snov.io
Trial
Free Trial
Per Month
Ideal to try out Snov.io sales pack.
- 150 credits
- 100 email recipients
- Unlimited sender accounts
Free Trial
Instantly
Free Trial is available
Snov.io
Free Trial is available
Ratings
Meets Requirements
9.4
3,222
9.0
351
Ease of Use
9.5
3,376
9.1
361
Ease of Setup
9.2
2,543
8.9
161
Ease of Admin
9.4
1,743
9.0
122
Quality of Support
9.6
3,202
9.2
337
Has the product been a good partner in doing business?
9.5
1,716
9.1
121
Product Direction (% positive)
9.8
3,259
9.2
338
Features by Category
Sales Force Automation
9.1
139
8.6
33
8.7
135
8.3
26
9.0
147
8.5
34
8.9
135
8.5
33
8.8
136
8.3
28
9.0
136
8.9
27
8.7
132
8.4
26
8.7
127
8.4
27
8.7
133
8.6
28
Marketing Automation
9.5
135
9.3
31
9.5
137
8.8
32
9.4
136
8.7
34
9.1
141
8.0
31
Customer Support
9.0
135
8.3
30
9.1
132
8.9
30
9.0
131
9.0
23
8.4
124
8.5
32
9.0
127
8.8
30
Reporting & Analytics
9.1
121
8.8
33
9.3
119
8.5
34
8.8
120
8.0
29
Mobile & Social
8.7
128
8.5
31
8.5
116
8.9
31
8.7
119
8.5
27
Platform
8.9
158
8.2
27
9.0
152
8.6
26
9.0
151
8.5
27
8.7
152
8.6
30
8.6
151
8.2
23
9.0
149
8.5
24
9.4
153
8.9
26
8.7
160
8.3
27
Integration
9.3
128
9.2
28
9.0
126
8.1
27
9.0
124
8.8
26
Generative AI
8.9
101
Feature Not Available
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.9
2254
Not enough data
9.3
2283
Not enough data
9.5
2289
Not enough data
9.4
2254
Not enough data
9.6
2304
Not enough data
9.4
2260
Not enough data
9.1
2152
Not enough data
9.1
1977
Not enough data
8.4
1873
Not enough data
Reporting & Analytics
9.2
2224
Not enough data
9.2
2223
Not enough data
Generative AI
8.7
1337
Not enough data
8.7
1346
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.3
2250
Not enough data
8.9
2123
Not enough data
8.7
2089
Not enough data
8.8
1966
Not enough data
8.2
1922
Not enough data
8.2
1856
Not enough data
Data Availability
9.1
527
8.8
36
9.1
519
8.8
36
8.9
504
8.6
35
8.7
188
7.6
7
Data Accuracy
9.1
481
8.1
31
9.1
497
8.0
30
8.9
209
8.3
9
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.1
449
8.1
26
9.2
454
8.2
27
9.5
488
8.7
29
9.3
456
8.0
27
8.9
434
8.0
24
8.9
459
7.7
25
Features
9.2
469
8.5
29
9.0
492
7.6
30
9.0
458
7.8
30
9.1
471
8.0
28
9.1
455
8.3
31
8.8
443
7.3
26
9.0
460
8.0
29
9.2
452
8.1
30
9.3
469
8.1
31
Lead Intelligence
8.7
164
Not enough data
8.9
165
Not enough data
9.0
165
Not enough data
Lead Management
9.1
189
Not enough data
8.6
192
Not enough data
9.0
187
Not enough data
Marketing Campaigns
8.7
200
Not enough data
8.3
222
Not enough data
8.6
200
Not enough data
8.9
190
Not enough data
8.9
189
Not enough data
Campaign Execution
8.4
157
Not enough data
9.0
174
Not enough data
8.6
155
Not enough data
9.5
156
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
431
8.1
13
9.0
405
8.1
13
9.4
449
8.3
14
8.8
399
7.4
13
Organization
9.1
408
8.1
12
9.1
390
7.8
12
9.0
395
7.5
12
Performance Analysis
8.8
401
8.2
11
9.2
427
8.2
12
Sales Analysis
8.6
438
7.7
11
8.7
400
6.8
11
Generative AI
9.0
285
8.3
8
9.0
282
8.3
8
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.8
1446
Not enough data
9.2
1489
Not enough data
9.1
1524
Not enough data
9.3
1426
Not enough data
Tracking
9.2
1446
Not enough data
9.0
1408
Not enough data
9.3
1509
Not enough data
9.1
1426
Not enough data
9.0
1418
Not enough data
Reporting
9.3
1564
Not enough data
9.3
1580
Not enough data
9.2
1517
Not enough data
9.0
1541
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.1
151
Not enough data
9.3
154
Not enough data
6.9
147
Not enough data
7.5
146
Not enough data
8.4
165
Not enough data
7.7
147
Not enough data
7.9
160
Not enough data
Repeatability and Reportability
8.0
145
Not enough data
8.3
142
Not enough data
8.5
143
Not enough data
7.9
155
Not enough data
7.4
143
Not enough data
AI and Automation
8.4
149
Not enough data
8.3
156
Not enough data
8.5
149
Not enough data
8.2
153
Not enough data
8.2
141
Not enough data
Generative AI
8.5
144
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.2
499
8.8
62
8.9
491
8.6
59
9.0
496
8.6
60
9.0
494
8.7
62
8.5
505
8.9
61
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Generative AI
Not enough data
7.5
67
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.4
886
Not enough data
9.2
861
Not enough data
8.9
821
Not enough data
Customizations
9.3
850
Not enough data
9.6
881
Not enough data
9.1
911
Not enough data
9.3
879
Not enough data
9.1
860
Not enough data
Generative AI
8.9
602
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.8
14
Lead Management
Not enough data
9.5
11
Not enough data
8.7
9
Not enough data
9.0
8
Marketing Campaigns
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.8
8
Not enough data
8.5
9
Not enough data
8.3
9
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
Instantly and Snov.io are categorized as AI Sales Assistant, Lead Intelligence, CRM, and Sales Intelligence
Unique Categories
Instantly is categorized as Sales Engagement, Email Deliverability, Account Data Management, Lead Mining, Visitor Identification, Email Tracking, and Email Marketing
Snov.io is categorized as Email Verification and Marketing Account Intelligence
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snov.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
46.0%
Computer Software
8.4%
Information Technology and Services
6.6%
Consulting
5.4%
Staffing and Recruiting
4.0%
Other
29.6%
Marketing and Advertising
23.0%
Information Technology and Services
20.0%
Computer Software
16.2%
Telecommunications
2.5%
Internet
2.3%
Other
36.0%
Most Helpful Reviews
Instantly
Most Helpful Favorable Review
Xavier B.
Verified User in Marketing and Advertising
I discovered Instantly by someone mentioning it on Twitter. At first I was a bit skeptical because I've burned through a lot of cold email software. The feature I like most about it is the fact that you can add unlimited amounts of mailboxes which makes...
Most Helpful Critical Review
Abby C.
Verified User in Marketing and Advertising
I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being...
Snov.io
Most Helpful Favorable Review
Stéphane C.
Verified User in Information Technology and Services
Everything is included : You can define the leads you want to get, build a list, start a campaign in less than an hour. Thanks to the technology tracking, we could target companies that really need our product. Support was very helpful too.
Most Helpful Critical Review
Michael S.
Verified User in Investment Management
Constantly lags, crashes out of mail settings, independently reset parameters when configuring mailings. In addition, my account was banned for the reason that they feel that I am helping the Russian economy, while the fact that I am an Israeli and pay from...
Xavier B.
Verified User in Marketing and Advertising
I discovered Instantly by someone mentioning it on Twitter. At first I was a bit skeptical because I've burned through a lot of cold email software. The feature I like most about it is the fact that you can add unlimited amounts of mailboxes which makes...
Stéphane C.
Verified User in Information Technology and Services
Everything is included : You can define the leads you want to get, build a list, start a campaign in less than an hour. Thanks to the technology tracking, we could target companies that really need our product. Support was very helpful too.
Abby C.
Verified User in Marketing and Advertising
I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being...
Michael S.
Verified User in Investment Management
Constantly lags, crashes out of mail settings, independently reset parameters when configuring mailings. In addition, my account was banned for the reason that they feel that I am helping the Russian economy, while the fact that I am an Israeli and pay from...
Alternatives
Discussions
What is Instantly used for?
7 comments
AP
a) Cold emails being sent
b) Prospects being searched forRead more
Instantly has no more discussions with answers
Will there be a Pipedrive Integration?
1 comment
MN
Hello Alex!
Our Pipedrive integration is in Beta status.
Read how to set up your integration with Pipedrive here →...Read more
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