Introducing G2.ai, the future of software buying.Try now
Compare Instantly and ListKit 
At a Glance
Market Segments
Small-Business (96.0% of reviews)
Small-Business (98.9% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Instantly
Star Rating
(3,703)4.8 out of 5
Market Segments
Small-Business (96.0% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansListKit
Star Rating
(368)4.8 out of 5
Market Segments
Small-Business (98.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ListKitSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Instantly excels in its Lead Builder feature, scoring 9.2, which allows for effective lead generation, while ListKit shines even brighter with a score of 9.6, providing users with more robust tools for building targeted lists.
- Reviewers mention that both products have similar Ease of Use scores of 9.5, but ListKit's Ease of Setup is rated higher at 9.5 compared to Instantly's 9.2, indicating that users find ListKit easier to get started with.
- G2 users highlight that Instantly's Quality of Support is impressive with a score of 9.6, but ListKit surpasses it with a score of 9.8, suggesting that users feel more supported and satisfied with ListKit's customer service.
- Users on G2 report that while both products have strong Data Segmentation/Filtering capabilities, Instantly scores 9.1, whereas ListKit achieves a higher score of 9.4, indicating better functionality for users needing precise data management.
- Reviewers mention that Instantly's Reporting features are solid with a score of 9.3, but ListKit's score of 9.1 suggests that users may find Instantly's reporting tools slightly more effective for their needs.
- Users say that both products perform well in Contact Data Accuracy, scoring 9.1 for Instantly and 9.3 for ListKit, but ListKit's higher score indicates a slight edge in providing more reliable contact information.
Featured Products
Sponsored
Attio
(22)
Email Marketing
Visit Website
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
ListKit
No pricing availableFree Trial
Instantly
Free Trial is available
ListKit
No trial information availableRatings
Meets Requirements
9.4
3,223
9.5
337
Ease of Use
9.5
3,377
9.5
357
Ease of Setup
9.2
2,544
9.5
299
Ease of Admin
9.4
1,743
9.5
136
Quality of Support
9.6
3,203
9.7
334
Has the product been a good partner in doing business?
9.5
1,716
9.5
134
Product Direction (% positive)
9.8
3,260
9.9
343
Features by Category
Sales Force Automation
9.1
139
Not enough data
8.7
135
Not enough data
9.0
147
Not enough data
8.9
135
Not enough data
8.8
136
Not enough data
9.0
136
Not enough data
8.7
132
Not enough data
8.7
127
Not enough data
8.7
133
Not enough data
Marketing Automation
9.5
135
Not enough data
9.5
137
Not enough data
9.4
136
Not enough data
9.1
141
Not enough data
Customer Support
9.0
135
Not enough data
9.1
132
Not enough data
9.0
131
Not enough data
8.4
124
Not enough data
9.0
127
Not enough data
Reporting & Analytics
9.1
121
Not enough data
9.3
119
Not enough data
8.8
120
Not enough data
Mobile & Social
8.7
128
Not enough data
8.5
116
Not enough data
8.7
119
Not enough data
Platform
8.9
158
Not enough data
9.0
152
Not enough data
9.0
151
Not enough data
8.7
152
Not enough data
8.6
151
Not enough data
9.0
149
Not enough data
9.4
153
Not enough data
8.7
160
Not enough data
Integration
9.3
128
Not enough data
9.0
126
Not enough data
9.0
124
Not enough data
Generative AI
8.9
101
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.9
2254
Not enough data
9.3
2283
Not enough data
9.5
2289
Not enough data
9.4
2254
Not enough data
9.6
2304
Not enough data
9.4
2260
Not enough data
9.1
2152
Not enough data
9.1
1977
Not enough data
8.4
1873
Not enough data
Reporting & Analytics
9.2
2224
Not enough data
9.2
2223
Not enough data
Generative AI
8.7
1337
Not enough data
8.7
1346
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.3
2250
Not enough data
8.9
2123
Not enough data
8.7
2089
Not enough data
8.8
1966
Not enough data
8.2
1922
Not enough data
8.2
1856
Not enough data
Data Availability
9.1
527
9.4
283
9.1
519
9.4
281
8.9
504
9.3
277
8.7
188
9.2
224
Data Accuracy
9.1
481
9.3
269
9.1
497
9.3
270
8.9
209
9.2
224
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.1
449
9.1
240
9.2
454
9.3
239
9.5
488
9.4
242
9.3
456
9.3
245
8.9
434
8.7
237
8.9
459
8.9
239
Features
9.2
469
9.5
267
9.0
492
8.8
262
9.0
458
9.2
260
9.1
471
9.4
257
9.1
455
9.5
258
8.8
443
8.4
249
9.0
460
8.9
250
9.2
452
9.0
249
9.3
469
8.6
250
Lead Intelligence
8.7
164
Not enough data
8.9
165
Not enough data
9.0
165
Not enough data
Lead Management
9.1
189
Not enough data
8.6
192
Not enough data
9.0
187
Not enough data
Marketing Campaigns
8.7
200
Not enough data
8.3
222
Not enough data
8.6
200
Not enough data
8.9
190
Not enough data
8.9
189
Not enough data
Campaign Execution
8.4
157
Not enough data
9.0
174
Not enough data
8.6
155
Not enough data
9.5
156
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
431
Not enough data
9.0
405
Not enough data
9.4
449
Not enough data
8.8
399
Not enough data
Organization
9.1
408
Not enough data
9.1
390
Not enough data
9.0
395
Not enough data
Performance Analysis
8.8
401
Not enough data
9.2
427
Not enough data
Sales Analysis
8.6
438
Not enough data
8.7
400
Not enough data
Generative AI
9.0
285
Not enough data
9.0
282
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.8
1447
Not enough data
9.2
1490
Not enough data
9.1
1525
Not enough data
9.3
1427
Not enough data
Tracking
9.2
1447
Not enough data
9.1
1409
Not enough data
9.3
1510
Not enough data
9.1
1427
Not enough data
9.0
1419
Not enough data
Reporting
9.3
1565
Not enough data
9.3
1581
Not enough data
9.2
1518
Not enough data
9.0
1542
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.1
152
Not enough data
9.3
155
Not enough data
7.0
148
Not enough data
7.6
147
Not enough data
8.4
166
Not enough data
7.7
148
Not enough data
8.0
161
Not enough data
Repeatability and Reportability
8.0
146
Not enough data
8.3
143
Not enough data
8.5
144
Not enough data
8.0
156
Not enough data
7.4
144
Not enough data
AI and Automation
8.4
150
Not enough data
8.3
157
Not enough data
8.5
150
Not enough data
8.2
154
Not enough data
8.2
142
Not enough data
Generative AI
8.5
145
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.2
499
Not enough data
8.9
491
Not enough data
9.0
496
Not enough data
9.0
494
Not enough data
8.5
505
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.4
887
Not enough data
9.2
862
Not enough data
8.9
822
Not enough data
Customizations
9.3
851
Not enough data
9.6
882
Not enough data
9.1
912
Not enough data
9.3
880
Not enough data
9.1
861
Not enough data
Generative AI
8.9
603
Not enough data
Categories
Categories
Shared Categories
Instantly and ListKit are categorized as Sales Intelligence
Unique Categories
Instantly is categorized as Sales Engagement, Email Deliverability, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, CRM, and Email Marketing
ListKit has no unique categories
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ListKit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.9%
Computer Software
8.4%
Information Technology and Services
6.6%
Consulting
5.4%
Staffing and Recruiting
4.0%
Other
29.7%
Marketing and Advertising
53.8%
Consulting
6.8%
Computer Software
6.8%
Information Technology and Services
4.3%
Financial Services
3.3%
Other
25.0%
Most Helpful Reviews
Instantly
Most Helpful Favorable Review
Xavier B.
Verified User in Marketing and Advertising
I discovered Instantly by someone mentioning it on Twitter. At first I was a bit skeptical because I've burned through a lot of cold email software. The feature I like most about it is the fact that you can add unlimited amounts of mailboxes which makes...
Most Helpful Critical Review
Abby C.
Verified User in Marketing and Advertising
I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being...
ListKit
Most Helpful Favorable Review
Verified User in Commercial Real Estate
Needed a great product in order to find B2B leads.
Most Helpful Critical Review
Bruce M.
Verified User in Apparel & Fashion
Verification has many misses and bounces even though they claim data is triple verified. Pricing is really steep.
Xavier B.
Verified User in Marketing and Advertising
I discovered Instantly by someone mentioning it on Twitter. At first I was a bit skeptical because I've burned through a lot of cold email software. The feature I like most about it is the fact that you can add unlimited amounts of mailboxes which makes...
Verified User in Commercial Real Estate
Needed a great product in order to find B2B leads.
Abby C.
Verified User in Marketing and Advertising
I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being...
Bruce M.
Verified User in Apparel & Fashion
Verification has many misses and bounces even though they claim data is triple verified. Pricing is really steep.
Discussions
What is Instantly used for?
7 comments
AP
a) Cold emails being sent
b) Prospects being searched forRead more
Instantly has no more discussions with answers
ListKit has no discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
