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Compare Insider and Salesforce Marketing Cloud Personalization (formerly Interaction Studio)

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At a Glance
Insider
Insider
Star Rating
(1,161)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(208)4.3 out of 5
Market Segments
Mid-Market (55.9% of reviews)
Information
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Salesforce Marketing Cloud Personalization excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 9.7, while Insider also performs well but slightly trails with a score of 9.6. Reviewers mention that the email automation features in Salesforce are robust, allowing for highly customized campaigns.
  • Reviewers mention that Insider shines in Visitor Behavior Monitoring, scoring 9.5 compared to Salesforce's 9.0. Users on G2 appreciate Insider's ability to provide detailed insights into user interactions, which helps in refining marketing strategies.
  • Users say that Salesforce Marketing Cloud Personalization has a strong edge in Data Sourcing, particularly in Data Enrichment with a score of 8.1, while Insider scores significantly higher at 9.5. Reviewers mention that Insider's data integration capabilities allow for a more comprehensive view of customer profiles.
  • G2 users report that Insider excels in Segmentation, especially in Customer Profiles with a score of 9.6, compared to Salesforce's 8.4. Users appreciate how Insider's segmentation tools allow for more targeted marketing efforts, enhancing campaign effectiveness.
  • Reviewers mention that Salesforce Marketing Cloud Personalization has a strong focus on Campaign Management, scoring 9.0, while Insider leads with a score of 9.6. Users report that Insider's campaign planning features are intuitive and help streamline the marketing process.
  • Users on G2 highlight that Insider's Personalization Engine is particularly effective, scoring 9.6, while Salesforce's engine scores 9.2. Reviewers mention that Insider's ability to deliver personalized content based on user behavior significantly enhances user engagement.
Featured Products
Pricing
Entry-Level Pricing
Insider
No pricing available
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
Browse all 2 pricing plans
Free Trial
Insider
Free Trial is available
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information available
Ratings
Meets Requirements
9.4
1,047
8.5
175
Ease of Use
9.4
1,053
7.5
190
Ease of Setup
9.1
510
7.6
103
Ease of Admin
9.1
272
7.9
90
Quality of Support
9.6
1,047
8.9
173
Has the product been a good partner in doing business?
9.5
272
9.1
90
Product Direction (% positive)
9.8
997
8.8
171
Features by Category
9.6
570
Not enough data
Email Marketing
9.6
475
Not enough data
9.6
453
Not enough data
9.6
455
Not enough data
9.7
397
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
492
Not enough data
9.6
506
Not enough data
9.6
496
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
471
Not enough data
9.5
469
Not enough data
9.6
505
Not enough data
Feature Not Available
Not enough data
9.5
445
Not enough data
9.6
410
Not enough data
9.5
454
Not enough data
9.6
440
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
412
Not enough data
9.4
421
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
497
Not enough data
9.4
497
Not enough data
9.4
489
Not enough data
9.4
487
Not enough data
9.2
391
Not enough data
Platform
9.6
489
Not enough data
Feature Not Available
Not enough data
9.6
473
Not enough data
9.5
409
Not enough data
9.4
417
Not enough data
9.6
454
Not enough data
9.5
394
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.4
460
Not enough data
9.4
458
Not enough data
9.5
425
Not enough data
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
9.6
626
8.4
27
Visitor Behavior
9.5
556
9.0
26
|
Verified
9.6
574
8.9
26
|
Verified
9.5
525
8.1
26
|
Verified
Templates
9.5
536
7.9
26
|
Verified
9.6
579
8.7
26
|
Verified
9.6
573
8.6
26
|
Verified
Personalization
9.6
560
8.7
26
|
Verified
9.6
551
8.5
26
|
Verified
9.6
563
8.1
26
|
Verified
9.5
499
Feature Not Available
9.6
546
9.2
26
|
Verified
9.6
546
8.7
25
|
Verified
9.6
574
8.1
25
|
Verified
9.6
562
8.5
25
|
Verified
Multichannel
9.7
564
8.7
26
|
Verified
9.5
501
8.7
26
|
Verified
9.6
564
8.6
26
|
Verified
Administration
9.6
565
9.0
25
|
Verified
9.4
580
8.4
25
|
Verified
9.5
558
8.1
25
|
Verified
9.4
557
7.8
25
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
9.6
618
8.8
43
Segmentation
9.7
585
9.0
35
9.6
563
8.4
38
Targeting
9.7
578
9.2
39
9.6
552
8.9
38
Triggered Content
9.5
491
8.5
24
9.6
486
8.1
19
9.7
540
8.9
30
Personalized Content
9.7
529
8.7
29
9.7
508
8.9
22
9.6
564
8.9
37
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.6
77
Not enough data
Text Messaging
9.7
67
Not enough data
9.6
66
Not enough data
9.6
66
Not enough data
9.6
66
Not enough data
9.5
69
Not enough data
9.5
68
Not enough data
9.7
66
Not enough data
9.5
67
Not enough data
SMS Platform
9.5
66
Not enough data
9.6
66
Not enough data
9.6
64
Not enough data
Feature Not Available
Not enough data
9.5
69
Not enough data
9.5
68
Not enough data
Agentic AI - SMS Marketing
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
9.5
628
Not enough data
Data Sourcing
9.5
569
|
Verified
Not enough data
9.5
558
|
Verified
Not enough data
9.6
362
Not enough data
9.6
585
|
Verified
Not enough data
Intelligence
9.5
591
|
Verified
Not enough data
9.5
565
|
Verified
Not enough data
9.6
557
|
Verified
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
Not enough data
9.0
19
Platform Basics
Not enough data
9.1
17
Not enough data
8.9
18
Platform Reporting
Not enough data
8.4
18
Not enough data
8.9
18
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
9.5
671
Not enough data
Platform Basics
9.5
623
|
Verified
Not enough data
9.5
623
|
Verified
Not enough data
Platform Data
9.5
608
|
Verified
Not enough data
9.4
590
|
Verified
Not enough data
9.4
624
|
Verified
Not enough data
9.3
594
Not enough data
Platform Additional Functionality
9.5
597
|
Verified
Not enough data
9.5
595
|
Verified
Not enough data
9.5
582
Not enough data
Agentic AI - Customer Journey Analytics
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
9.7
54
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.4
37
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.5
35
Not enough data
9.6
36
Not enough data
9.6
34
Not enough data
9.7
34
Not enough data
9.8
34
Not enough data
9.4
34
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.8
33
Not enough data
9.6
33
Not enough data
9.6
32
Not enough data
9.5
32
Not enough data
Conversational Commerce PlatformsHide 11 FeaturesShow 11 Features
Not enough data
Not enough data
Conversational AI - Conversational Commerce Platforms
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Platform integration - Conversational Commerce Platforms
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
8.7
5
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.5
706
Not enough data
Analysis
9.3
584
Not enough data
9.5
647
Not enough data
9.3
518
|
Verified
Not enough data
9.4
558
|
Verified
Not enough data
Campaigns
9.4
541
|
Verified
Not enough data
9.7
651
|
Verified
Not enough data
9.5
446
Not enough data
9.3
449
Not enough data
9.6
524
|
Verified
Not enough data
9.6
609
|
Verified
Not enough data
Engagement
9.6
586
Not enough data
Platform
9.6
628
Not enough data
9.5
583
|
Verified
Not enough data
9.5
502
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider
Insider
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Insider and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization, Personalization Engines, and E-Commerce Personalization
Unique Categories
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences and A/B Testing
Reviews
Reviewers' Company Size
Insider
Insider
Small-Business(50 or fewer emp.)
28.3%
Mid-Market(51-1000 emp.)
45.2%
Enterprise(> 1000 emp.)
26.5%
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
19.1%
Mid-Market(51-1000 emp.)
55.9%
Enterprise(> 1000 emp.)
25.0%
Reviewers' Industry
Insider
Insider
Retail
26.6%
Apparel & Fashion
10.2%
Marketing and Advertising
3.9%
Cosmetics
3.8%
Consumer Electronics
3.6%
Other
52.1%
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Computer Software
19.6%
Marketing and Advertising
9.3%
Retail
8.8%
Information Technology and Services
7.8%
Financial Services
5.4%
Other
49.0%
Most Helpful Reviews
Insider
Insider
Most Helpful Favorable Review
Maria Paula V.
MV
Maria Paula V.
Verified User in Furniture

We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....

Most Helpful Critical Review
Dilan T.
DT
Dilan T.
Verified User in Retail

We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!

Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Most Helpful Favorable Review
Verified User
G
Verified User in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

Most Helpful Critical Review
Sarah F.
SF
Sarah F.
Verified User in Real Estate

We were told that it "easily integrates with Marketo (our marketing automation platform). This was not the case for us. It took 3 meetings, including one with a developer, to get the pop-up on our Blog to work properly with Marketo. And if could absolutely...

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Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
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Discussions
Insider
Insider Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
Divya M.
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
Neeraj M.
NM
Hello Imam, Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Discussions
Is there any demo account to learn Interaction Studio or best platform to learn it ?
1 comment
Andy Z.
AZ
The text appears to be a suggestion to begin with a specific URL, which is likely a link to documentation or resources on the Evergage platform.Read more
Monty the Mongoose crying
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no more discussions with answers