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Compare Hootsuite and Zoho Social 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (87.5% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
$0.00
Hootsuite
Star Rating
(6,229)4.2 out of 5
Market Segments
Small-Business (59.5% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansZoho Social
Star Rating
(2,736)4.6 out of 5
Market Segments
Small-Business (87.5% of reviews)
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite's Content Calendar is highly effective, scoring 9.0, but Zoho Social edges ahead with a score of 9.1, indicating a slightly more intuitive interface for scheduling posts. Reviewers mention that Zoho's calendar allows for better visual planning.
- Reviewers mention that Zoho Social excels in Ease of Use with a score of 9.2 compared to Hootsuite's 8.6. Users on G2 appreciate Zoho's straightforward navigation and user-friendly design, making it easier for new users to adapt.
- Users say that Hootsuite's Quality of Support is decent at 8.1, but Zoho Social's 8.7 rating suggests a more responsive and helpful support team. Reviewers highlight that Zoho's support staff are quick to resolve issues and provide useful guidance.
- Reviewers mention that Hootsuite's Post Performance tracking is solid with a score of 8.6, but Zoho Social's 8.8 indicates a more robust analytics feature. Users report that Zoho provides deeper insights into engagement metrics, helping them optimize their content strategy.
- Users on G2 report that Hootsuite's Campaign Planning features score 8.0, while Zoho Social's 8.8 reflects a more comprehensive approach to managing campaigns. Reviewers appreciate Zoho's ability to integrate various social media platforms seamlessly.
- Reviewers mention that while Hootsuite's Hashtag Analytics score is 7.7, Zoho Social's 8.3 indicates a more effective tool for tracking hashtag performance. Users say that Zoho provides better insights into trending hashtags and their impact on engagement.
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Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 5 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Hootsuite
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.4
5,628
8.8
2,283
Ease of Use
8.6
5,687
9.2
2,294
Ease of Setup
8.6
3,506
9.2
1,548
Ease of Admin
8.6
2,389
9.2
1,461
Quality of Support
8.1
4,202
8.7
1,850
Has the product been a good partner in doing business?
8.5
2,163
9.0
1,348
Product Direction (% positive)
7.9
5,535
9.3
2,215
Features by Category
Social Analytics
7.5
1975
8.1(won by 0.6)
674
7.9
2184
8.5(won by 0.6)
868
8.6
2302
8.8(won by 0.2)
909
7.4(won by default)
1653
Feature Not Available
7.4
1885
8.5(won by 1.1)
741
7.6
1335
8.2(won by 0.6)
164
7.5
1294
8.0(won by 0.5)
156
Reports & Dashboards
8.1
2200
8.5(won by 0.4)
789
8.3
2180
8.7(won by 0.4)
778
8.4
2146
8.8(won by 0.4)
819
7.2
1227
7.8(won by 0.6)
155
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.0
2434
9.1
442
8.0
2275
8.6
406
8.0
2215
8.8
390
7.8
2105
8.6
353
8.2
2230
8.9
375
8.1
2213
8.5
311
Social Management
8.1
4101
Feature Not Available
8.9
4577
Feature Not Available
8.2
4123
Feature Not Available
8.4
4425
Feature Not Available
7.2
3158
Feature Not Available
8.0
2191
8.8
306
7.9
1823
8.6
162
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.7
504
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.3
584
Not enough data
Campaign Management
8.3
586
Not enough data
8.1
581
Not enough data
8.2
577
Not enough data
7.8
581
Not enough data
8.0
576
Not enough data
8.3
571
Not enough data
8.2
571
Not enough data
7.7
564
Not enough data
7.7
564
Not enough data
8.1
559
Not enough data
8.0
556
Not enough data
7.4
555
Not enough data
7.7
551
Not enough data
Targeting
8.1
558
Not enough data
7.8
553
Not enough data
7.9
552
Not enough data
7.8
548
Not enough data
Platform
7.7
536
Not enough data
8.3
551
Not enough data
8.5
548
Not enough data
8.6
545
Not enough data
8.3
539
Not enough data
8.2
535
Not enough data
8.3
537
Not enough data
7.9
526
Not enough data
8.1
530
Not enough data
Monitoring & Listening
8.1
1836
Not enough data
7.2
1444
Not enough data
8.2
631
Not enough data
7.9
610
Not enough data
7.9
602
Not enough data
7.6
581
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
7.5
1291
Not enough data
8.0
1796
Not enough data
8.2
653
Not enough data
7.8
586
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Zoho Social are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
Zoho Social has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
8.0%
Higher Education
4.5%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.7%
Marketing and Advertising
14.2%
Information Technology and Services
7.1%
Real Estate
3.5%
Education Management
3.2%
Retail
3.1%
Other
68.8%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Zoho Social
Most Helpful Favorable Review
Rahul R.
Verified User in Entertainment
Zoho social is helpful to connect multiple social media accounts and manage them using their platform. I can publish content on all social media platforms from the Zoho social app. Not just publishing, it allows to monitor the growth of brand and let your...
Most Helpful Critical Review
Verified User in Information Technology and Services
At $10 a month, like Hootsuite you should be able to manage more than one brand. They need better options beside $10 and $50
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Rahul R.
Verified User in Entertainment
Zoho social is helpful to connect multiple social media accounts and manage them using their platform. I can publish content on all social media platforms from the Zoho social app. Not just publishing, it allows to monitor the growth of brand and let your...
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Verified User in Information Technology and Services
At $10 a month, like Hootsuite you should be able to manage more than one brand. They need better options beside $10 and $50
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 comments
JM
The text is already in English and does not require translation.Read more
How do I use the repeat post option?
2 comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
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