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Compare Google Tag Manager and ObservePoint 
At a Glance
Market Segments
Small-Business (53.3% of reviews)
Enterprise (59.5% of reviews)
Entry-Level Pricing
No pricing available
Free 1000 Page Scans
Google Tag Manager
Star Rating
(411)4.6 out of 5
Market Segments
Small-Business (53.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerObservePoint
Star Rating
(45)4.5 out of 5
Market Segments
Enterprise (59.5% of reviews)
Entry-Level Pricing
Free 1000 Page Scans
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ObservePoint excels in Quality of Support with a score of 9.1, while Google Tag Manager falls short with a score of 7.1. Reviewers mention that the support team at ObservePoint is responsive and knowledgeable, making it easier for users to resolve issues quickly.
- Reviewers mention that Google Tag Manager offers superior Standard Event Tracking capabilities, scoring 9.1 compared to ObservePoint's 8.6. Users say that GTM's flexibility in setting up events without needing extensive coding is a significant advantage for marketers.
- G2 users highlight ObservePoint's strong performance in Auto Scans with a score of 9.2, which helps in identifying tracking issues automatically. Users report that this feature saves them time and ensures data accuracy, a feature that GTM lacks in comparison.
- Users on G2 report that Google Tag Manager shines in Real-Time Reporting, scoring 9.3, while ObservePoint scores 8.9. Reviewers mention that GTM's real-time capabilities allow for immediate insights, which is crucial for time-sensitive marketing decisions.
- Reviewers mention that ObservePoint's Cookie Notice Report feature, scoring 9.4, is highly appreciated for its compliance capabilities, ensuring that users can easily manage their cookie policies. In contrast, GTM does not provide a similar feature, which can be a drawback for compliance-focused users.
- Users say that both products perform well in Custom Reports and Dashboards, but ObservePoint leads with a score of 9.4 compared to GTM's 8.3. Reviewers mention that the customization options in ObservePoint allow for more tailored reporting, which is essential for businesses needing specific insights.
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Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableObservePoint
Start Scanning Your Website for Free
Free
1000 Page Scans
Get started with 1,000 free page scans annually. No credit card required, and no feature restrictions.
- Automatically discover and audit all tags & cookies across your digital properties.
- Identify unapproved cookies or rogue tags to mitigate security risks.
- Detect missing tags & cookies on critical pages to ensure complete data collection.
Free Trial
Google Tag Manager
No trial information availableObservePoint
Free Trial is available
Ratings
Meets Requirements
9.2
334
8.6
34
Ease of Use
8.0
335
8.4
35
Ease of Setup
7.9
194
7.9
26
Ease of Admin
8.3
189
8.8
20
Quality of Support
7.1
273
9.2
33
Has the product been a good partner in doing business?
8.1
164
9.6
21
Product Direction (% positive)
8.8
325
8.2
33
Features by Category
Metrics
9.0
203
Not enough data
8.9
202
Not enough data
8.7
196
Not enough data
9.1
229
Not enough data
9.0
235
Not enough data
8.4
179
Not enough data
8.3
176
Not enough data
9.1
220
Not enough data
8.6
181
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
162
Not enough data
8.1
153
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
167
Not enough data
Feature Not Available
Not enough data
Other
8.6
180
Not enough data
8.5
164
Not enough data
8.3
161
Not enough data
9.0
192
Not enough data
8.9
152
Not enough data
8.0
119
Not enough data
8.2
146
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
154
Not enough data
8.7
169
Not enough data
9.1
213
Not enough data
9.1
221
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
Not enough data
4.7
5
Not enough data
8.0
5
Not enough data
4.7
5
Administration
Not enough data
7.7
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Standards
Not enough data
3.7
5
Not enough data
4.7
5
Not enough data
3.3
5
Not enough data
6.7
5
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
10
Not enough data
7.8
12
Management
Not enough data
6.7
9
Not enough data
8.1
9
Not enough data
7.8
10
Not enough data
8.5
11
Not enough data
8.0
10
Compliance
Not enough data
9.3
12
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
8.1
12
Security
Not enough data
8.9
11
Not enough data
8.2
11
Not enough data
8.9
11
Data Quality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
9
Maintainence
Not enough data
9.2
11
Not enough data
8.6
11
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
10.0
5
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and ObservePoint are categorized as Tag Management Systems
Unique Categories
Google Tag Manager is categorized as Digital Analytics
ObservePoint is categorized as Digital Governance, Content Analytics, Mobile App Analytics, Data Governance, and Cookie Tracking
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ObservePoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.8%
Computer Software
9.1%
Information Technology and Services
8.6%
Internet
6.1%
Retail
3.0%
Other
39.3%
Information Technology and Services
16.7%
Retail
9.5%
Marketing and Advertising
9.5%
Internet
7.1%
Consulting
4.8%
Other
52.4%
Most Helpful Reviews
Google Tag Manager
Most Helpful Favorable Review
Verified User in Marketing and Advertising
It is easy to track campaign success with Tag Manager
Most Helpful Critical Review
Colleen S.
Verified User in Real Estate
It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.
ObservePoint
Most Helpful Favorable Review
Aldana C.
Verified User in Marketing and Advertising
ObservePoint is a powerful and practical resource when performing web audits and making sure they are performing as expected. It allows us to quickly locate problems of all kinds that hinder the best performance of our websites. It generates excellent...
Most Helpful Critical Review
Verified User in Education Management
Probably that it might take w while to learn
Verified User in Marketing and Advertising
It is easy to track campaign success with Tag Manager
Aldana C.
Verified User in Marketing and Advertising
ObservePoint is a powerful and practical resource when performing web audits and making sure they are performing as expected. It allows us to quickly locate problems of all kinds that hinder the best performance of our websites. It generates excellent...
Colleen S.
Verified User in Real Estate
It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.
Verified User in Education Management
Probably that it might take w while to learn
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Can we get prettier output?
1 comment
CC
Thanks for the feedback, Tony. We're actually in the process of designing new export workflows right now. We'd love to share designs/prototypes with you once...Read more
What is ObservePoint used for?
1 comment
KM
ObservePoint is used to ensure the reliability and accuracy of Digital Analytics. Which includes Tag Auditing, DL Auditing, Performance Monitoring, JS Error...Read more
ObservePoint has no more discussions with answers
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