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Compare Google Ad Manager and Magnite, for Sellers

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At a Glance
Google Ad Manager
Google Ad Manager
Star Rating
(223)4.2 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Google Ad Manager
Magnite, for Sellers
Magnite, for Sellers
Star Rating
(20)3.2 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Magnite, for Sellers
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Google Ad Manager excels in "Impression Targeting" with a score of 8.5, allowing for more precise audience segmentation compared to Magnite's score of 6.5, which reviewers mention can lead to less effective targeting strategies.
  • Reviewers mention that Google Ad Manager's "Ad Unit Availability" is rated at 8.1, providing a wider range of ad formats and placements, while Magnite's score of 6.3 indicates a more limited selection, which users say can restrict creative options.
  • G2 users highlight that Google Ad Manager's "Bid Reporting" feature, rated at 8.0, offers comprehensive insights into bidding performance, whereas Magnite's 6.8 rating suggests that its reporting capabilities may not provide the same level of detail, leading to potential gaps in performance analysis.
  • Users on G2 report that Google Ad Manager's "Floor Price" functionality, with a score of 8.0, allows for better control over minimum pricing, which reviewers mention is crucial for maximizing revenue, while Magnite's score of 7.2 indicates less flexibility in this area.
  • Reviewers say that Google Ad Manager has a higher overall satisfaction rating of 4.2 stars compared to Magnite's 3.2 stars, suggesting that users feel more positively about their experience and the value they receive from the platform.
  • Users report that Google Ad Manager's "Quality of Support" is rated at 7.0, which is higher than Magnite's 6.8, indicating that users find Google Ad Manager's customer service more responsive and helpful when issues arise.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing available
Magnite, for Sellers
No pricing available
Free Trial
Google Ad Manager
No trial information available
Magnite, for Sellers
No trial information available
Ratings
Meets Requirements
8.6
199
7.0
18
Ease of Use
7.8
196
7.4
18
Ease of Setup
7.5
95
7.9
11
Ease of Admin
7.9
91
7.7
11
Quality of Support
7.0
181
6.8
16
Has the product been a good partner in doing business?
7.8
89
7.9
12
Product Direction (% positive)
7.5
194
4.2
18
Features by Category
App Monetization PlatformsHide 21 FeaturesShow 21 Features
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Supply Side Platform (SSP)Hide 12 FeaturesShow 12 Features
8.1
71
6.7
11
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
51
7.0
9
SSP
8.2
52
6.3
10
8.6
49
6.5
10
8.0
44
7.2
9
7.6
48
6.5
9
8.1
45
6.8
10
Categories
Categories
Shared Categories
Google Ad Manager
Google Ad Manager
Magnite, for Sellers
Magnite, for Sellers
Google Ad Manager and Magnite, for Sellers are categorized as Supply Side Platform (SSP) and Publisher Ad Server
Unique Categories
Google Ad Manager
Google Ad Manager is categorized as App Monetization Platforms
Magnite, for Sellers
Magnite, for Sellers has no unique categories
Reviews
Reviewers' Company Size
Google Ad Manager
Google Ad Manager
Small-Business(50 or fewer emp.)
36.3%
Mid-Market(51-1000 emp.)
42.8%
Enterprise(> 1000 emp.)
20.9%
Magnite, for Sellers
Magnite, for Sellers
Small-Business(50 or fewer emp.)
22.2%
Mid-Market(51-1000 emp.)
55.6%
Enterprise(> 1000 emp.)
22.2%
Reviewers' Industry
Google Ad Manager
Google Ad Manager
Marketing and Advertising
42.2%
Publishing
6.9%
Internet
6.4%
Newspapers
4.6%
Broadcast Media
4.6%
Other
35.3%
Magnite, for Sellers
Magnite, for Sellers
Marketing and Advertising
31.6%
Internet
31.6%
Online Media
10.5%
Newspapers
5.3%
Government Administration
5.3%
Other
15.8%
Most Helpful Reviews
Google Ad Manager
Google Ad Manager
Most Helpful Favorable Review
Narendra singh s.
NS
Narendra singh s.
Verified User in Marketing and Advertising

There are lots of things which i like about Google ads manager during my digital marketing journey: 1.)We can launch campaigns with different objectives be it awareness, consideration or conversion. 2.)The showcase of estimated audience reach helped me in...

Most Helpful Critical Review
Tristan C.
TC
Tristan C.
Verified User in Media Production

We found it very difficult to understand. The back end seems to be designed more for programmers than for writers or designers. We're a small newspaper and can't afford to outsource something like this. It took a long time to figure out how to add new...

Magnite, for Sellers
Magnite, for Sellers
Most Helpful Favorable Review
Verified User in Marketing and Advertising
GM
Verified User in Marketing and Advertising

The RevvConnect User Interface is very easy to navigate and quick to build out deals on behalf of my agency and client for PMP Deals. Have used Rubicon SSP in general for last 5 years and have had positive experience with their inventory and sales staff.

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

Verification at the time was not up to par with competitors. Integrations with some of our 3rd party verification were slow to be adopted and difficult to accomplish.

Alternatives
Google Ad Manager
Google Ad Manager Alternatives
OpenX
OpenX
Add OpenX
PubMatic
PubMatic
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Equativ
Equativ
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Meta Audience Network
Meta Audience Network
Add Meta Audience Network
Magnite, for Sellers
Magnite, for Sellers Alternatives
PubMatic
PubMatic
Add PubMatic
OpenX
OpenX
Add OpenX
AdSense
AdSense
Add AdSense
Quantcast Platform
Quantcast Platform
Add Quantcast Platform
Discussions
Google Ad Manager
Google Ad Manager Discussions
Is Google Ad Manager An SSP?
2 comments
Narendra singh s.
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 comment
Anuj D.
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
How do I use Google Ad Manager?
1 comment
Anuj D.
AD
Using Ad manager we can easily manage our adsRead more
Magnite, for Sellers
Magnite, for Sellers Discussions
Monty the Mongoose crying
Magnite, for Sellers has no discussions with answers