Introducing G2.ai, the future of software buying.Try now
Compare Google Ad Manager and Google AdMob 
At a Glance
Market Segments
Mid-Market (42.8% of reviews)
Small-Business (78.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(223)4.2 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerGoogle AdMob
Star Rating
(69)4.3 out of 5
Market Segments
Small-Business (78.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AdMobSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in its SSP functionality, particularly in impression targeting, which received a score of 8.5. Reviewers mention that this feature allows for more precise ad placements, enhancing overall campaign effectiveness.
- Reviewers say that Google AdMob shines in ease of use, scoring 8.7, making it a preferred choice for small businesses looking for a straightforward ad management solution. Users on G2 appreciate the intuitive interface that simplifies the ad setup process.
- G2 users highlight that Google Ad Manager has a robust bid reporting feature, scoring 8.0, which provides detailed insights into ad performance. Users mention that this capability is crucial for optimizing ad strategies and maximizing revenue.
- Users say that Google AdMob's ease of setup is a significant advantage, with a score of 8.9. Reviewers mention that the quick onboarding process allows businesses to start running ads almost immediately, which is particularly beneficial for smaller operations.
- Reviewers mention that while Google Ad Manager has a solid quality of support rated at 7.0, Google AdMob slightly outperforms it with a score of 7.2. Users report that AdMob's support team is more responsive, which is vital for businesses that require timely assistance.
- Users on G2 indicate that Google Ad Manager's product direction is perceived positively at 7.5, suggesting a commitment to continuous improvement. In contrast, Google AdMob's score of 7.2 indicates that while it is reliable, users feel there is room for further innovation in its features.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableGoogle AdMob
No pricing availableFree Trial
Google Ad Manager
No trial information availableGoogle AdMob
No trial information availableRatings
Meets Requirements
8.6
199
8.5
46
Ease of Use
7.8
196
8.8
48
Ease of Setup
7.5
95
9.0
21
Ease of Admin
7.9
91
8.4
20
Quality of Support
7.0
181
7.2
43
Has the product been a good partner in doing business?
7.8
89
8.3
18
Product Direction (% positive)
7.5
194
7.2
46
Features by Category
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.2
51
Not enough data
SSP
8.2
52
Not enough data
8.6
49
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
8.1
45
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and Google AdMob are categorized as App Monetization Platforms
Unique Categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and Publisher Ad Server
Google AdMob is categorized as Mobile Advertising and Ad Networks
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google AdMob
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Publishing
6.9%
Internet
6.4%
Newspapers
4.6%
Broadcast Media
4.6%
Other
35.3%
Computer Software
20.0%
Computer Games
20.0%
Information Technology and Services
15.4%
Marketing and Advertising
4.6%
Internet
4.6%
Other
35.4%
Most Helpful Reviews
Google Ad Manager
Most Helpful Favorable Review
Narendra singh s.
Verified User in Marketing and Advertising
There are lots of things which i like about Google ads manager during my digital marketing journey: 1.)We can launch campaigns with different objectives be it awareness, consideration or conversion. 2.)The showcase of estimated audience reach helped me in...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The reporting interface. I'm very used to Atlas so it was a bit of a learning curve.
Google AdMob
Most Helpful Favorable Review
Ardi M.
Verified User in Computer Games
- Easy to integrate & implement in our game - Simple & Clean dashboard - Very detailed reports, Lots of Metrics available - Lots of payment option (wire transfer, PayPal, western union, etc)
Most Helpful Critical Review
Verified User in Computer Software
the click conversion ratio is much less prominent compared to google adwords.
Narendra singh s.
Verified User in Marketing and Advertising
There are lots of things which i like about Google ads manager during my digital marketing journey: 1.)We can launch campaigns with different objectives be it awareness, consideration or conversion. 2.)The showcase of estimated audience reach helped me in...
Ardi M.
Verified User in Computer Games
- Easy to integrate & implement in our game - Simple & Clean dashboard - Very detailed reports, Lots of Metrics available - Lots of payment option (wire transfer, PayPal, western union, etc)
Verified User in Marketing and Advertising
The reporting interface. I'm very used to Atlas so it was a bit of a learning curve.
Verified User in Computer Software
the click conversion ratio is much less prominent compared to google adwords.
Alternatives
Discussions
Is Google Ad Manager An SSP?
2 comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
What is Google AdMob used for?
1 comment
AR
Google Admob is used to monetize your android apps easily.Read more
Google AdMob has no more discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
