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- Salesforce Marketing Cloud Intelligence (formerly Datorama)
- Funnel-vs-Salesforce Marketing Cloud Intelligence (formerly Datorama)
Compare Funnel and Salesforce Marketing Cloud Intelligence (formerly Datorama) 
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Optimized for quick response
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Free
$3,000.00 Per Month
Funnel
Star Rating
(156)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansSalesforce Marketing Cloud Intelligence (formerly Datorama)
Star Rating
(138)4.2 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Entry-Level Pricing
$3,000.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Intelligence excels in custom reports and dashboards, with a score of 9.3, allowing for tailored insights that meet specific business needs. In contrast, Funnel's custom reporting features, while solid, received a lower score of 8.7, indicating less flexibility in customization.
- Reviewers mention that Funnel shines in ease of setup, scoring 8.8 compared to Salesforce's 7.3. Users appreciate Funnel's straightforward onboarding process, which allows teams to get started quickly without extensive training.
- G2 users highlight Salesforce Marketing Cloud Intelligence's superior data collection capabilities, scoring 9.1, which enables comprehensive tracking across various channels. Funnel, while effective, scored slightly lower at 9.0, suggesting it may not capture as much data granularity.
- Users on G2 report that Funnel's quality of support is exceptional, with a score of 9.2, often citing responsive customer service and helpful resources. Salesforce, while still good at 8.0, may not match the level of support that Funnel provides.
- Reviewers say that Salesforce Marketing Cloud Intelligence offers robust attribution modeling features, which are crucial for understanding customer journeys. However, specific scores for these features were not provided, indicating that users may find them less intuitive compared to Funnel's more user-friendly approach.
- Users report that both platforms provide effective multichannel tracking, with Salesforce scoring 9.1 and Funnel at 9.0. However, Salesforce's advanced analytics capabilities are often highlighted as a key differentiator, allowing for deeper insights into campaign performance.
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Pricing
Entry-Level Pricing
Funnel
Starter
Free
Begin your journey to data-driven marketing with our Starter Plan
- Get started for free with 400 flexpoints! Additional flexpoints can be purchased in the Funnel platform
- Choose from our 121 most popular connectors
- Choose from 3 destinations (Looker Studio, Google Sheets or Microsoft Excel)
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Starter
$3,000.00
Per Month
per org, billed annually
- Marketplace
- Data Integration Engine
- Harmonization Center
Free Trial
Funnel
Free Trial is available
Salesforce Marketing Cloud Intelligence (formerly Datorama)
No trial information availableRatings
Meets Requirements
8.9
132
8.5
98
Ease of Use
8.5
135
8.0
107
Ease of Setup
8.8
94
7.4
71
Ease of Admin
8.9
91
7.4
58
Quality of Support
9.2
129
8.1
86
Has the product been a good partner in doing business?
9.2
90
8.4
54
Product Direction (% positive)
8.7
133
7.2
91
Features by Category
Metrics
9.0
66
Not enough data
8.9
65
Not enough data
8.4
43
Not enough data
8.9
42
Not enough data
8.7
41
Not enough data
8.6
53
Not enough data
8.8
53
Not enough data
9.1
68
Not enough data
9.0
40
Not enough data
Reporting
8.6
46
Not enough data
8.8
41
Not enough data
8.8
60
Not enough data
8.7
50
Not enough data
8.2
37
Not enough data
8.1
53
Not enough data
9.3
67
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
70
Not enough data
8.9
55
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
68
Not enough data
Feature Not Available
Not enough data
9.1
71
Not enough data
8.8
72
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
71
|
Verified
8.7
29
|
Verified
9.0
78
|
Verified
9.1
40
|
Verified
7.8
37
8.4
34
|
Verified
8.6
68
|
Verified
8.9
38
|
Verified
8.3
41
|
Verified
7.9
15
|
Verified
Feature Not Available
8.1
15
Campaign Activity
8.5
73
|
Verified
8.9
36
|
Verified
8.8
76
|
Verified
9.0
42
|
Verified
8.2
62
|
Verified
8.4
29
|
Verified
9.0
76
|
Verified
9.1
39
|
Verified
8.0
35
8.4
30
|
Verified
7.6
36
|
Verified
7.9
14
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Funnel and Salesforce Marketing Cloud Intelligence (formerly Datorama) are categorized as Marketing Analytics
Unique Categories
Funnel is categorized as ETL Tools and Digital Analytics
Salesforce Marketing Cloud Intelligence (formerly Datorama) is categorized as Attribution
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.8%
Information Technology and Services
5.9%
Retail
5.3%
Internet
4.6%
Consumer Goods
3.3%
Other
38.2%
Marketing and Advertising
50.0%
Internet
9.7%
Computer Software
6.5%
Financial Services
4.8%
Information Technology and Services
4.0%
Other
25.0%
Most Helpful Reviews
Funnel
Most Helpful Favorable Review
Felipe S.
Verified User in Airlines/Aviation
The simplicity that Funnel has with different Ads. I love you Funnel
Most Helpful Critical Review
Verified User in Individual & Family Services
There is nothing I do not like about Funnel. io
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Most Helpful Favorable Review
Rishav R.
Verified User in Computer Software
it helps to.manage data in cloud and Marketing also get improve
Most Helpful Critical Review
Verified User in Financial Services
I've had many problems with the tool. One is related to filtering the information that I'm viewing. I don't know if that is related to the way it was set up by our BI team or simply issues with the tool itself.
Felipe S.
Verified User in Airlines/Aviation
The simplicity that Funnel has with different Ads. I love you Funnel
Rishav R.
Verified User in Computer Software
it helps to.manage data in cloud and Marketing also get improve
Verified User in Individual & Family Services
There is nothing I do not like about Funnel. io
Verified User in Financial Services
I've had many problems with the tool. One is related to filtering the information that I'm viewing. I don't know if that is related to the way it was set up by our BI team or simply issues with the tool itself.
Alternatives
Discussions
Which advertising platforms does Funnel support?
1 comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Salesforce Marketing Cloud Intelligence (formerly Datorama) has no discussions with answers
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