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Compare EmailOctopus and MailerLite 
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (92.0% of reviews)
Entry-Level Pricing
Free
Free Per Month
EmailOctopus
Star Rating
(32)4.1 out of 5
Market Segments
Small-Business (59.4% of reviews)
Entry-Level Pricing
Free
Browse all 2 pricing plansMailerLite
Star Rating
(1,048)4.6 out of 5
Market Segments
Small-Business (92.0% of reviews)
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MailerLite excels in Ease of Use with a score of 9.2, making it a favorite among small businesses for its intuitive interface, while EmailOctopus, with a score of 8.5, is noted for being slightly less user-friendly.
- Reviewers mention that MailerLite's Quality of Support is outstanding, scoring 9.4, which users appreciate for quick response times and helpful resources, whereas EmailOctopus, with a score of 7.8, has received feedback indicating that support could be improved.
- G2 users highlight MailerLite's superior Email and Mobile Preview feature, scoring 9.1, which allows for better email design testing, compared to EmailOctopus's score of 8.5, where users feel the preview options are less comprehensive.
- Reviewers say that MailerLite's Automated Email Responses feature, scoring 8.9, is robust and user-friendly, while EmailOctopus, also scoring 8.9, is seen as effective but lacking some advanced automation options that MailerLite offers.
- Users on G2 report that MailerLite's Campaign Performance Reporting is highly rated at 9.0, providing detailed insights that help in optimizing future campaigns, whereas EmailOctopus, with a score of 8.7, offers basic reporting that some users find insufficient for in-depth analysis.
- Reviewers mention that MailerLite's Drag and Drop functionality for email design, scoring 9.1, is a standout feature that simplifies the creation process, while EmailOctopus, with a score of 8.8, provides a similar feature but with less flexibility in customization.
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Pricing
Entry-Level Pricing
EmailOctopus
Starter
Free
Up to 2,500 subscribers and 10,000 emails per month. EmailOctopus branding on emails. Statistics stored for 30 days. Basic support.
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
Free Trial
EmailOctopus
No trial information availableMailerLite
Free Trial is available
Ratings
Meets Requirements
8.0
29
9.0
822
Ease of Use
8.5
29
9.1
838
Ease of Setup
8.3
15
8.9
438
Ease of Admin
8.6
14
9.2
375
Quality of Support
7.9
28
9.3
768
Has the product been a good partner in doing business?
8.5
14
9.1
352
Product Direction (% positive)
8.3
28
8.7
787
Features by Category
Email Marketing
8.6
21
9.1
590
|
Verified
8.6
22
|
Verified
8.9
598
|
Verified
8.8
21
|
Verified
8.9
440
|
Verified
8.6
22
|
Verified
9.0
600
|
Verified
8.7
21
|
Verified
9.1
566
|
Verified
8.9
22
|
Verified
8.7
537
|
Verified
8.8
20
|
Verified
8.9
465
|
Verified
7.8
10
8.6
281
|
Verified
Feature Not Available
8.3
272
|
Verified
Reporting & Analytics
Feature Not Available
8.5
329
|
Verified
8.7
21
|
Verified
8.9
546
|
Verified
Generative AI
Not enough data
7.6
86
Not enough data
7.6
81
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.0
12
|
Verified
8.7
319
|
Verified
7.8
10
|
Verified
8.3
285
|
Verified
8.3
10
|
Verified
8.0
227
7.3
8
|
Verified
7.8
188
8.2
10
8.0
217
|
Verified
7.4
9
8.1
199
|
Verified
Diagnosis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
194
Not enough data
8.8
166
Not enough data
8.7
134
Reporting
Not enough data
9.0
196
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
125
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
249
|
Verified
Not enough data
7.8
84
Not enough data
8.5
181
|
Verified
Not enough data
9.0
128
Edit
Not enough data
8.9
201
|
Verified
Not enough data
9.1
243
|
Verified
Not enough data
8.8
162
|
Verified
Logistics
Not enough data
8.9
226
|
Verified
Not enough data
8.2
163
|
Verified
Not enough data
8.5
185
|
Verified
Not enough data
9.0
117
Generative AI
Not enough data
7.5
29
Not enough data
7.6
26
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
73
Not enough data
Feature Not Available
Not enough data
8.7
51
Not enough data
Feature Not Available
Not enough data
8.5
68
Platform Data
Not enough data
8.9
67
Not enough data
8.9
75
Not enough data
8.8
70
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
9.1
128
Not enough data
8.8
126
Not enough data
8.3
106
Not enough data
8.6
112
Page Optimization
Not enough data
8.5
75
Not enough data
8.9
108
Not enough data
8.6
91
Not enough data
8.4
83
Integrations
Not enough data
8.3
75
Not enough data
8.9
101
Not enough data
9.0
105
Generative AI
Not enough data
8.1
26
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Generative AI
Not enough data
6.3
8
Not enough data
5.8
6
Agentic AI - Email Verification
Not enough data
Not enough data
Categories
Categories
Shared Categories
EmailOctopus and MailerLite are categorized as Email Marketing
Unique Categories
EmailOctopus has no unique categories
MailerLite is categorized as Email Template Builder, Email Deliverability, Email Verification, Landing Page Builders, and Email Testing
Reviews
Reviewers' Company Size
EmailOctopus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.6%
Marketing and Advertising
12.5%
Financial Services
9.4%
Education Management
9.4%
Computer Software
9.4%
Other
43.8%
Marketing and Advertising
12.8%
Writing and Editing
7.8%
Health, Wellness and Fitness
6.7%
Publishing
6.0%
E-Learning
4.8%
Other
61.9%
Most Helpful Reviews
EmailOctopus
Most Helpful Favorable Review
Sonali T.
Verified User in Computer Software
The simple user interface. The report and analytics data from each campaign is quite detailed.
Most Helpful Critical Review
Stephen S.
Verified User in Financial Services
The Customer Service. After using Email Octopus for 3 years we left AWS and needed to use them via the standard service. We were told that we were not allowed to send emails through there standard service. You can imagine how upset we were.
MailerLite
Most Helpful Favorable Review
Olaf N.
Verified User in Cosmetics
Most of all I enjoy using the Library, where I can play with different designs. It’s really easy to use FreshMail Designer. Also setting up a campaign is carefully planned so you just have to follow the steps and fill in all the required information to...
Most Helpful Critical Review
Jandra S.
Verified User in Computer Software
It's clunky at times, doesn't save at times, and the analytics are terrible. The fact that unsubscribes are counted in the clickrate is awful to me - especially when I'm supposed to be reporting the clickrate as a positive to my boss. What if they're all...
Sonali T.
Verified User in Computer Software
The simple user interface. The report and analytics data from each campaign is quite detailed.
Olaf N.
Verified User in Cosmetics
Most of all I enjoy using the Library, where I can play with different designs. It’s really easy to use FreshMail Designer. Also setting up a campaign is carefully planned so you just have to follow the steps and fill in all the required information to...
Stephen S.
Verified User in Financial Services
The Customer Service. After using Email Octopus for 3 years we left AWS and needed to use them via the standard service. We were told that we were not allowed to send emails through there standard service. You can imagine how upset we were.
Jandra S.
Verified User in Computer Software
It's clunky at times, doesn't save at times, and the analytics are terrible. The fact that unsubscribes are counted in the clickrate is awful to me - especially when I'm supposed to be reporting the clickrate as a positive to my boss. What if they're all...
Alternatives
Discussions
EmailOctopus has no discussions with answers
¿Can I integrate Mailer Lite with Pipedrive?
3 comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
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