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Compare Ecwid and Shopify 
At a Glance
Market Segments
Small-Business (96.9% of reviews)
Small-Business (80.4% of reviews)
Entry-Level Pricing
$5.00
$29/ per month
Ecwid
Star Rating
(401)4.7 out of 5
Market Segments
Small-Business (96.9% of reviews)
Entry-Level Pricing
$5.00
Browse all 4 pricing plansShopify
Star Rating
(4,673)4.4 out of 5
Market Segments
Small-Business (80.4% of reviews)
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Shopify excels in its ease of use with a score of 8.9, while Ecwid shines even brighter with a score of 9.4, making it more user-friendly for beginners.
- Reviewers mention that Shopify's entry-level price starts at $29 per month, which can be a barrier for some small businesses, whereas Ecwid offers a free plan, making it more accessible for startups.
- G2 users highlight that Shopify has a robust reporting feature with a score of 8.3, but Ecwid's reporting capabilities are less emphasized, indicating that users may find Shopify's analytics more comprehensive.
- Users on G2 note that Shopify's payment processing features, including a score of 9.1 for payment processing, are highly regarded, while Ecwid also performs well with a score of 9.1, but lacks some of the advanced options that Shopify provides.
- Reviewers say that Shopify's customer support is rated at 8.4, which is decent, but Ecwid outperforms it with a score of 9.4, indicating a more responsive and helpful support system for users.
- Users report that Shopify's multi-channel support is rated at 8.5, while Ecwid slightly edges ahead with a score of 8.6, suggesting that Ecwid may offer better integration with various sales channels.
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Pricing
Entry-Level Pricing
Ecwid
Starter
$5.00
For beginner entrepreneurs or testing a business idea
- 5 products
- Mobile Optimized
- Add a store to any website
Free Trial
Ecwid
No trial information availableShopify
No trial information availableRatings
Meets Requirements
9.1
317
8.7
3,997
Ease of Use
9.4
318
8.9
4,016
Ease of Setup
9.3
207
8.8
2,307
Ease of Admin
9.3
204
8.9
2,233
Quality of Support
9.4
292
8.4
3,742
Has the product been a good partner in doing business?
9.4
201
8.8
2,190
Product Direction (% positive)
9.0
308
8.7
3,889
Features by Category
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
82
Not enough data
8.8
86
Not enough data
8.7
82
Not enough data
Integrations
8.9
84
Not enough data
8.6
75
Not enough data
8.6
73
Not enough data
Cart Management
7.8
46
Not enough data
9.0
90
Not enough data
8.4
73
Not enough data
8.8
71
Not enough data
Headless Commerce
7.4
55
8.2
373
7.9
56
8.5
389
7.9
57
8.3
409
8.3
78
8.3
495
8.2
69
8.5
450
Generative AI
7.7
37
7.9
151
8.0
37
7.9
150
Agentic AI - E-Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising/Marketing
8.5
251
8.6
3323
8.7
262
8.6
3372
8.3
240
8.3
3299
8.4
228
8.3
3256
8.2
200
8.3
3083
7.8
185
8.3
3018
7.9
202
8.2
2993
Product Catalog
9.1
248
8.5
3266
9.0
239
8.5
3218
8.8
232
8.5
3264
8.6
162
8.4
2639
Order Process
9.0
261
8.8
3349
8.7
239
8.6
3269
8.7
221
8.6
3228
9.1
255
8.9
3311
9.1
255
8.8
3301
8.6
180
8.5
3022
8.9
218
8.6
3094
8.5
143
8.5
2713
Multi-Channel Support
8.6
184
8.5
2898
9.0
239
8.8
3123
8.8
211
8.7
2929
9.1
217
8.5
3025
8.6
149
8.3
2359
8.5
160
8.4
2411
8.0
125
8.2
2229
Platform
8.4
143
8.3
2428
8.5
220
8.4
3096
8.5
198
8.6
2948
9.0
202
8.6
3080
8.4
226
8.4
3116
9.0
223
8.9
3082
8.3
116
8.4
2404
8.8
108
8.8
3007
8.2
74
8.4
2497
8.1
127
8.5
2461
8.9
193
8.7
2817
9.2
235
8.9
3106
Payment processing - Merchant of Record
Not enough data
8.7
17
Not enough data
8.3
16
Not enough data
8.6
16
Not enough data
8.2
16
Not enough data
8.0
16
Not enough data
8.1
16
Tax management - Merchant of Record
Not enough data
8.2
16
Not enough data
8.3
16
Not enough data
8.1
16
Security and Compliance - Merchant of Record
Not enough data
8.0
16
Not enough data
8.3
16
Not enough data
8.6
15
Not enough data
8.6
15
Administration - Merchant of Record
Not enough data
8.2
16
Not enough data
8.4
16
Not enough data
8.4
16
Categories
Categories
Shared Categories
Ecwid and Shopify are categorized as E-Commerce Platforms
Unique Categories
Ecwid is categorized as Shopping Cart and Mobile E-Commerce
Shopify is categorized as Merchant of Record
Reviews
Reviewers' Company Size
Ecwid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
15.8%
Apparel & Fashion
7.7%
Arts and Crafts
7.1%
Health, Wellness and Fitness
5.4%
Food & Beverages
5.1%
Other
58.9%
Retail
26.5%
Apparel & Fashion
8.8%
Marketing and Advertising
7.5%
Consumer Goods
5.3%
Internet
3.4%
Other
48.4%
Most Helpful Reviews
Ecwid
Most Helpful Favorable Review
Riley S.
Verified User in Retail
It offers great customization and its easy to use with lots of features. I literally tried every major shopping cart out there and Ecwid was the best. It was easy to put the cart into my site.
Most Helpful Critical Review
Verified User in Music
I wish customizable themes were available for free.
Shopify
Most Helpful Favorable Review
Kathleen Virginia P.
Verified User in Motion Pictures and Film
That you can build a storefront very quickly and easily. You can also do mass uploading of products. Etsy only allows you to upload one product at a time. This is helpful for large inventory, also with lots of variances in your products. (ie: Small, red or...
Most Helpful Critical Review
Alex K.
Verified User in Business Supplies and Equipment
My shop was blocked without giving any reason. The money earned by our company has been blocked in our Shopify account. We have lost access to our orders and cannot send paid purchases to our customers. The support team has not responded anything for more...
Riley S.
Verified User in Retail
It offers great customization and its easy to use with lots of features. I literally tried every major shopping cart out there and Ecwid was the best. It was easy to put the cart into my site.
Kathleen Virginia P.
Verified User in Motion Pictures and Film
That you can build a storefront very quickly and easily. You can also do mass uploading of products. Etsy only allows you to upload one product at a time. This is helpful for large inventory, also with lots of variances in your products. (ie: Small, red or...
Verified User in Music
I wish customizable themes were available for free.
Alex K.
Verified User in Business Supplies and Equipment
My shop was blocked without giving any reason. The money earned by our company has been blocked in our Shopify account. We have lost access to our orders and cannot send paid purchases to our customers. The support team has not responded anything for more...
Alternatives
Discussions
Yes, Ecwid can be added to WordPress. You can integrate Ecwid into your WordPress site by using the Ecwid eCommerce Shopping Cart plugin. This allows you to add an online store to your WordPress site easily.
4 comments
DF
Yes it can be and in a very easy setup process.Read more
Is there any plans in the future of adding a way to add a video to the gallery?
2 comments
YJ
Yes I keep that in mind sinceRead more
How do you set-up shipping? Are there benefits to tying in with Shipstation? On Shopify I received great shipping rates. Is there a comparable shipping service to capture great rates?
1 comment
ES
I have my store set up to use real time global rates based on the weight of the items and where they are going. You have the ability to set each items...Read more
What are the features of Shopify?
5 comments
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
5 comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
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