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- Salesforce Marketing Cloud Account Engagement
- Dynamics 365 Marketing-vs-Salesforce Marketing Cloud Account Engagement
Compare Dynamics 365 Marketing and Salesforce Marketing Cloud Account Engagement 
At a Glance
Market Segments
Mid-Market (43.6% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
No pricing available
$1,250.00 Per Month
Dynamics 365 Marketing
Star Rating
(143)4.3 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingSalesforce Marketing Cloud Account Engagement
Star Rating
(2,394)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Account Engagement excels in its Lead Builder feature, allowing for effective lead generation, while Dynamics 365 Marketing's CRM Integration is highlighted for its seamless connectivity, making it easier to manage customer relationships.
- Reviewers mention that Dynamics 365 Marketing offers superior Ease of Setup with a score of 8.3 compared to Salesforce's 7.2, indicating that users find it more straightforward to implement and start using.
- G2 users highlight that Salesforce Marketing Cloud Account Engagement has robust Email Marketing capabilities, particularly in Automated Email Responses with a score of 8.2, while Dynamics 365 Marketing is noted for its strong Dynamic Content feature, scoring 8.6, which allows for personalized marketing experiences.
- Users on G2 report that Salesforce's Data Quality Management feature scores lower at 7.6 compared to Dynamics 365 Marketing's 8.1, suggesting that users may face challenges in maintaining data integrity with Salesforce.
- Reviewers say that Dynamics 365 Marketing shines in Multi-User Access with a score of 8.4, making collaboration easier, while Salesforce's score of 8.1 indicates it may not be as user-friendly for teams working together.
- Users report that Salesforce Marketing Cloud Account Engagement's Market Insights feature scores 8.4, providing valuable analytics, whereas Dynamics 365 Marketing's Customer Insights feature, scoring 8.4 as well, is praised for its depth in understanding customer behavior.
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Pricing
Entry-Level Pricing
Dynamics 365 Marketing
No pricing availableSalesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
Dynamics 365 Marketing
No trial information availableSalesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.2
105
8.0
1,720
Ease of Use
8.0
105
7.6
1,759
Ease of Setup
8.1
44
7.3
1,060
Ease of Admin
8.6
38
7.9
1,050
Quality of Support
8.1
101
7.4
1,616
Has the product been a good partner in doing business?
8.9
34
7.9
1,026
Product Direction (% positive)
8.4
93
7.3
1,671
Features by Category
Email Marketing
8.3
50
7.9
1215
|
Verified
8.1
50
8.4
1211
|
Verified
8.0
49
8.1
1199
|
Verified
8.1
48
8.2
1111
|
Verified
Online Marketing
8.2
48
7.4
1107
|
Verified
8.4
46
7.4
931
|
Verified
7.7
47
7.5
884
|
Verified
7.6
45
7.3
959
|
Verified
8.0
47
7.3
896
|
Verified
Lead Management
7.8
48
8.0
1077
|
Verified
8.0
48
7.6
1041
|
Verified
8.0
50
8.0
1082
|
Verified
7.7
49
8.0
1071
|
Verified
7.4
47
8.1
1068
|
Verified
7.5
46
7.8
1000
|
Verified
7.6
48
7.9
968
|
Verified
8.1
48
8.3
1072
|
Verified
Campaign Management
7.6
47
7.6
914
|
Verified
7.6
47
7.7
807
|
Verified
8.2
47
7.1
702
|
Verified
7.7
45
6.8
206
Social
7.2
46
6.4
398
7.4
45
6.6
593
|
Verified
7.6
47
7.0
222
|
Verified
7.4
47
7.1
212
|
Verified
7.4
46
7.0
184
Reporting & Analytics
8.1
46
7.4
1111
|
Verified
7.6
45
6.9
934
|
Verified
7.7
46
6.6
806
|
Verified
7.4
46
6.5
752
|
Verified
7.0
44
6.5
738
|
Verified
Platform
8.0
35
6.9
649
|
Verified
8.1
33
7.8
189
8.1
34
8.0
698
|
Verified
8.2
33
7.5
171
|
Verified
8.2
34
7.5
130
8.0
34
8.0
690
|
Verified
7.6
34
7.9
142
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
37
8.0
688
|
Verified
7.5
36
7.7
550
|
Verified
7.5
36
7.4
513
|
Verified
Lead Intelligence
Not enough data
8.2
54
Not enough data
8.1
54
Not enough data
8.5
54
Lead Management
Not enough data
8.3
55
Not enough data
8.1
55
Not enough data
8.5
55
Marketing Campaigns
Not enough data
8.4
54
Not enough data
8.2
52
Not enough data
8.2
53
Not enough data
8.4
55
Not enough data
8.5
55
Campaign Execution
Not enough data
8.4
51
Not enough data
8.5
52
Not enough data
8.5
52
Not enough data
8.9
52
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.5
38
Not enough data
6.8
38
Not enough data
7.2
38
Not enough data
7.3
38
Edit
Not enough data
7.1
37
Not enough data
7.5
37
Not enough data
7.8
36
Logistics
Not enough data
8.1
36
Not enough data
6.8
35
Not enough data
7.5
36
Not enough data
7.4
37
Generative AI
Not enough data
7.0
23
Not enough data
7.2
23
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
50
Not enough data
8.2
51
Not enough data
8.1
47
Not enough data
Feature Not Available
Not enough data
8.5
30
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Platform Data
Not enough data
8.5
8
Not enough data
8.8
8
Platform Additional Functionality
Not enough data
8.5
8
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
50
Not enough data
8.3
52
Platform Data
Not enough data
8.0
55
Not enough data
7.9
52
Not enough data
8.2
55
Not enough data
8.2
51
Platform Additional Functionality
Not enough data
8.8
53
Not enough data
8.5
47
Not enough data
8.9
50
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.8
52
Not enough data
8.1
53
Not enough data
8.0
52
Not enough data
8.2
48
Page Optimization
Not enough data
8.2
48
Not enough data
7.9
45
Not enough data
8.1
50
Not enough data
7.6
39
Integrations
Not enough data
8.0
38
Not enough data
8.2
52
Not enough data
8.2
43
Generative AI
Not enough data
7.9
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.3
50
Not enough data
8.2
50
Not enough data
8.1
49
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.8
48
Not enough data
8.1
50
Not enough data
7.4
46
Not enough data
7.7
50
Analytics
Not enough data
8.0
49
Not enough data
7.8
51
Customization
Not enough data
8.0
52
Not enough data
8.2
51
Not enough data
8.1
49
Not enough data
8.3
48
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.4
41
Not enough data
8.5
42
Not enough data
8.0
38
Discovery
Not enough data
8.4
41
Not enough data
8.5
42
Not enough data
8.4
39
Management
Not enough data
7.9
40
Not enough data
8.5
40
Platform
Not enough data
8.5
42
Not enough data
8.3
40
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
7.7
31
Not enough data
8.2
30
Not enough data
8.3
30
Lead Management
Not enough data
7.8
30
Not enough data
8.0
30
Not enough data
8.0
30
Marketing Campaigns
Not enough data
7.9
30
Not enough data
7.6
30
Not enough data
8.0
30
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.7
30
Marketing Operations
8.0
56
7.8
71
8.5
57
8.2
76
8.1
58
8.0
70
8.3
59
8.6
74
7.8
57
7.5
67
7.8
54
7.9
59
Campaign Activity
8.3
59
8.5
71
8.3
58
8.3
79
8.0
58
8.2
67
7.9
58
8.2
71
8.0
58
8.0
69
8.2
56
8.0
66
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamics 365 Marketing and Salesforce Marketing Cloud Account Engagement are categorized as Marketing Automation and Marketing Analytics
Unique Categories
Dynamics 365 Marketing has no unique categories
Salesforce Marketing Cloud Account Engagement is categorized as Customer Journey Analytics, Landing Page Builders, Lead Scoring, Lead Capture, Email Template Builder, Account Data Management, Account-Based Analytics, Account-Based Orchestration Platforms, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
22.4%
Marketing and Advertising
10.4%
Computer Software
8.2%
Electrical/Electronic Manufacturing
3.7%
Real Estate
3.0%
Other
52.2%
Computer Software
19.3%
Information Technology and Services
13.1%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.1%
Other
48.8%
Most Helpful Reviews
Dynamics 365 Marketing
Most Helpful Favorable Review
Divya S.
Verified User in Design
The best part I like about Dynamic 365 Marketing is that it help the organisation to maintain and build professional relationship with the client. This platform is very flexible and gives optimised solutions.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Only issue is the complexitiy. For newbies, you will surely encounter confusion as the system itself is not intuitive. I just hope they will provide more training, a responsive custmomer service or most importantly, fix the UX/UI of the app.
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Divya S.
Verified User in Design
The best part I like about Dynamic 365 Marketing is that it help the organisation to maintain and build professional relationship with the client. This platform is very flexible and gives optimised solutions.
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Verified User in Marketing and Advertising
Only issue is the complexitiy. For newbies, you will surely encounter confusion as the system itself is not intuitive. I just hope they will provide more training, a responsive custmomer service or most importantly, fix the UX/UI of the app.
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
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