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- Salesforce Marketing Cloud Intelligence (formerly Datorama)
- Domo-vs-Salesforce Marketing Cloud Intelligence (formerly Datorama)
Compare Domo and Salesforce Marketing Cloud Intelligence (formerly Datorama) 
Salesforce Marketing Cloud Intelligence (formerly Datorama)
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At a Glance
Market Segments
Mid-Market (54.8% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Free Trial
$3,000.00 Per Month
Domo
Star Rating
(865)4.3 out of 5
Market Segments
Mid-Market (54.8% of reviews)
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 2 pricing plansSalesforce Marketing Cloud Intelligence (formerly Datorama)
Star Rating
(138)4.2 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Entry-Level Pricing
$3,000.00 Per Month
Browse all 3 pricing plansFeatured Products
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Attribution
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Domo vs Salesforce Marketing Cloud Intelligence (formerly Datorama)
When assessing the two solutions, reviewers found Domo easier to use, set up, and administer. Reviewers also preferred doing business with Domo overall.
- Reviewers felt that Salesforce Marketing Cloud Intelligence (formerly Datorama) meets the needs of their business better than Domo.
- When comparing quality of ongoing product support, Domo and Salesforce Marketing Cloud Intelligence (formerly Datorama) provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Domo over Salesforce Marketing Cloud Intelligence (formerly Datorama).
Pricing
Entry-Level Pricing
Domo
Free
Free Trial
Try out the Domo platform for 30 days. No credit card required.
- Full Platform
- Unlimited users
- Onboarding support
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Starter
$3,000.00
Per Month
per org, billed annually
- Marketplace
- Data Integration Engine
- Harmonization Center
Free Trial
Domo
Free Trial is available
Salesforce Marketing Cloud Intelligence (formerly Datorama)
No trial information availableRatings
Meets Requirements
8.4
762
8.5
98
Ease of Use
8.3
771
8.0
107
Ease of Setup
7.8
475
7.4
71
Ease of Admin
8.0
426
7.4
58
Quality of Support
8.1
662
8.1
86
Has the product been a good partner in doing business?
8.7
428
8.4
54
Product Direction (% positive)
8.5
758
7.2
91
Features by Category
Reports
8.4
588
|
Verified
Not enough data
7.9
537
|
Verified
Not enough data
8.8
599
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
593
|
Verified
Not enough data
Self Service
8.2
539
|
Verified
Not enough data
8.3
553
|
Verified
Not enough data
8.1
514
|
Verified
Not enough data
7.8
522
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
7.0
407
Not enough data
Advanced Analytics
6.8
382
|
Verified
Not enough data
8.7
546
|
Verified
Not enough data
8.0
410
|
Verified
Not enough data
Building Reports
8.5
387
|
Verified
Not enough data
8.1
264
Not enough data
8.0
286
|
Verified
Not enough data
7.9
335
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.4
588
|
Verified
Not enough data
7.9
537
|
Verified
Not enough data
8.8
599
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
593
|
Verified
Not enough data
Data Preparation
8.3
206
|
Verified
Not enough data
8.0
201
|
Verified
Not enough data
Data Modeling and Blending
8.2
204
|
Verified
Not enough data
8.4
206
|
Verified
Not enough data
8.3
200
|
Verified
Not enough data
Generative AI
6.3
98
Not enough data
6.1
97
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.2
539
|
Verified
Not enough data
8.3
553
|
Verified
Not enough data
8.1
514
|
Verified
Not enough data
7.8
522
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
7.0
407
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
6.8
382
|
Verified
Not enough data
8.7
546
|
Verified
Not enough data
8.0
410
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.5
387
|
Verified
Not enough data
8.1
264
Not enough data
8.0
286
|
Verified
Not enough data
7.9
335
|
Verified
Not enough data
Reports
8.4
588
|
Verified
Not enough data
7.9
537
|
Verified
Not enough data
8.8
599
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
593
|
Verified
Not enough data
Self Service
8.2
539
|
Verified
Not enough data
8.3
553
|
Verified
Not enough data
8.1
514
|
Verified
Not enough data
7.8
522
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
7.0
407
Not enough data
Building Reports
8.5
387
|
Verified
Not enough data
8.1
264
Not enough data
8.0
286
|
Verified
Not enough data
7.9
335
|
Verified
Not enough data
Data Source Access
7.3
8
Not enough data
7.1
8
Not enough data
6.7
8
Not enough data
Data Interaction
5.0
6
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
6.7
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
Data Exporting
6.9
7
Not enough data
6.9
6
Not enough data
5.8
6
Not enough data
Generative AI
5.0
6
Not enough data
Administration
7.5
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
7.8
10
Not enough data
Management
5.8
10
Not enough data
5.5
10
Not enough data
5.9
9
Not enough data
7.0
10
Not enough data
7.3
10
Not enough data
Compliance
7.8
10
Not enough data
6.5
10
Not enough data
7.2
10
Not enough data
6.5
9
Not enough data
Security
7.5
10
Not enough data
7.3
10
Not enough data
7.5
10
Not enough data
Data Quality
7.3
10
Not enough data
7.2
9
Not enough data
7.5
10
Not enough data
Maintainence
6.5
10
Not enough data
6.3
10
Not enough data
Generative AI
6.5
10
Not enough data
5.5
10
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
7.6
14
Not enough data
7.1
13
Not enough data
Functionality
7.2
12
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
6.8
12
Not enough data
6.2
11
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System
7.5
18
Not enough data
7.2
17
Not enough data
7.7
19
Not enough data
Model Development
7.1
19
Not enough data
7.5
20
Not enough data
6.3
19
Not enough data
Feature Not Available
Not enough data
Model Development
6.4
17
Not enough data
Feature Not Available
Not enough data
6.1
17
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
6.4
18
Not enough data
6.4
18
Not enough data
Feature Not Available
Not enough data
Machine/Deep Learning Services
5.8
17
Not enough data
5.8
17
Not enough data
5.9
17
Not enough data
5.8
17
Not enough data
Deployment
6.8
18
Not enough data
6.5
18
Not enough data
7.1
19
Not enough data
Deployment
6.4
18
Not enough data
5.9
17
Not enough data
6.0
17
Not enough data
Generative AI
5.8
10
Not enough data
3.7
10
Not enough data
3.1
8
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.7
29
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.9
38
|
Verified
Not enough data
7.9
15
|
Verified
Not enough data
8.1
15
Campaign Activity
Not enough data
8.9
36
|
Verified
Not enough data
9.0
42
|
Verified
Not enough data
8.4
29
|
Verified
Not enough data
9.1
39
|
Verified
Not enough data
8.4
30
|
Verified
Not enough data
7.9
14
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Domo and Salesforce Marketing Cloud Intelligence (formerly Datorama) share no categories
Unique Categories
Domo is categorized as Analytics Platforms, Data Science and Machine Learning Platforms, ETL Tools, Data Governance, Data Preparation, and Embedded Business Intelligence
Salesforce Marketing Cloud Intelligence (formerly Datorama) is categorized as Marketing Analytics and Attribution
Reviews
Reviewers' Company Size
Domo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
9.5%
Marketing and Advertising
7.4%
Information Technology and Services
6.5%
Hospital & Health Care
4.9%
Financial Services
4.9%
Other
66.9%
Marketing and Advertising
50.0%
Internet
9.7%
Computer Software
6.5%
Financial Services
4.8%
Information Technology and Services
4.0%
Other
25.0%
Most Helpful Reviews
Domo
Most Helpful Favorable Review
Stephen R.
Verified User in Financial Services
The best feature with DOMO is the ease of user functionality. Our company has a wide range of user experience and technology levels and the ability for everyone from the most basic user to the most advanced user to get the same information quickly and...
Most Helpful Critical Review
Verified User in Information Technology and Services
- totally over-advertised how easy the onboarding process would be - continuously trying to upsell us - advertised that it "easily" integrates with any system, including proprietary systems (which it definitely does not ... you need a robust Data Analyst...
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Most Helpful Favorable Review
Milija B.
Verified User in Cosmetics
It is best for reviewing your entire account and its specialty is to see the budget of each account and what you can do with that budget.
Most Helpful Critical Review
Albert H.
Verified User in Consulting
Custom development and maintenance can be a bit rough
Stephen R.
Verified User in Financial Services
The best feature with DOMO is the ease of user functionality. Our company has a wide range of user experience and technology levels and the ability for everyone from the most basic user to the most advanced user to get the same information quickly and...
Milija B.
Verified User in Cosmetics
It is best for reviewing your entire account and its specialty is to see the budget of each account and what you can do with that budget.
Verified User in Information Technology and Services
- totally over-advertised how easy the onboarding process would be - continuously trying to upsell us - advertised that it "easily" integrates with any system, including proprietary systems (which it definitely does not ... you need a robust Data Analyst...
Albert H.
Verified User in Consulting
Custom development and maintenance can be a bit rough
Alternatives
Discussions
What is Domo used for?
1 comment
CD
<p>Domo is used for business intelligence and data analytics.</p>Read more
What is Domo?
1 comment
AM
Domo is a fully managed Analytics platform hosted on the cloud. It comes with 700+ pre-configured API connectors to various applications in the cloud or On...Read more
Domo has no more discussions with answers
Salesforce Marketing Cloud Intelligence (formerly Datorama) has no discussions with answers
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