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Compare Demandbase One and Intentsify 
At a Glance
Market Segments
Mid-Market (49.6% of reviews)
Mid-Market (56.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Demandbase One
Star Rating
(1,835)4.4 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneIntentsify
Star Rating
(32)4.4 out of 5
Market Segments
Mid-Market (56.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about IntentsifySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Demandbase One excels in Lead Intelligence, particularly with its Account-level Insights scoring 9.0, while Intentsify's similar feature scores slightly lower at 8.9. Reviewers mention that Demandbase's insights are more actionable and relevant for their sales teams.
- Reviewers mention that Intentsify shines in Quality of Support, with a score of 9.2 compared to Demandbase One's 8.7. Users on G2 appreciate the responsiveness and helpfulness of Intentsify's support team, often highlighting their quick resolution times.
- G2 users report that Demandbase One offers superior Attribution Modeling, particularly in Cross-Device Attribution with a score of 9.2, while Intentsify's score is 8.6. Users say this feature allows for better tracking of customer journeys across multiple devices.
- Users say that Intentsify provides better Data Availability for Contact Data, scoring 7.9 compared to Demandbase One's 7.5. Reviewers mention that this makes it easier for them to access and utilize contact information for targeted campaigns.
- Reviewers mention that Demandbase One's Campaign Management features, particularly Campaign Dashboard, score 8.2, which is appreciated for its user-friendly interface, while Intentsify's similar feature scores lower at 8.0. Users report that Demandbase's dashboard provides clearer insights into campaign performance.
- Users on G2 report that Intentsify's Customization capabilities, with a score of 8.8, allow for more tailored marketing strategies compared to Demandbase One's 8.7. Reviewers say this flexibility helps them better align their campaigns with specific audience needs.
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Pricing
Entry-Level Pricing
Demandbase One
No pricing availableIntentsify
No pricing availableFree Trial
Demandbase One
No trial information availableIntentsify
Free Trial is available
Ratings
Meets Requirements
8.5
1,424
8.6
23
Ease of Use
8.5
1,473
8.7
23
Ease of Setup
8.3
633
8.9
12
Ease of Admin
8.5
432
9.1
11
Quality of Support
8.8
1,240
9.2
24
Has the product been a good partner in doing business?
8.9
429
9.8
11
Product Direction (% positive)
8.2
1,361
8.4
22
Features by Category
Data Availability
7.5
606
Not enough data
8.5
624
Not enough data
8.2
586
Feature Not Available
7.8
75
Not enough data
Data Accuracy
7.2
605
Not enough data
8.0
618
Not enough data
7.9
73
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.4
170
Not enough data
8.2
214
Not enough data
8.6
236
Not enough data
8.3
169
Not enough data
7.2
143
Feature Not Available
8.1
161
Not enough data
Features
8.2
470
Not enough data
8.7
503
Not enough data
7.7
431
Not enough data
8.1
463
Not enough data
8.5
592
Feature Not Available
8.1
509
Feature Not Available
7.9
471
Feature Not Available
8.0
409
Not enough data
7.4
307
Feature Not Available
Lead Intelligence
8.8
253
|
Verified
Not enough data
8.9
270
Not enough data
8.8
196
Not enough data
Lead Management
8.7
259
Not enough data
8.3
243
Not enough data
8.5
268
Not enough data
Marketing Campaigns
8.5
229
Not enough data
8.3
212
Not enough data
8.3
218
Not enough data
8.4
234
Not enough data
8.5
240
Not enough data
Campaign Execution
8.4
211
Not enough data
8.8
199
Not enough data
8.8
199
Not enough data
8.4
167
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
125
Feature Not Available
8.3
134
8.2
17
7.2
81
Feature Not Available
Platform Additional Functionality
8.3
121
8.3
13
7.8
93
8.8
15
7.5
83
7.3
10
8.1
104
7.6
7
8.2
105
8.2
14
Attribution Modeling
8.4
25
Not enough data
8.1
25
Not enough data
7.8
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
21
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.7
25
Not enough data
Feature Not Available
Not enough data
8.8
26
Not enough data
8.9
30
Not enough data
Reporting
9.0
30
Not enough data
9.0
29
Not enough data
8.9
29
Not enough data
Platform Basics
8.6
72
Not enough data
8.9
71
Not enough data
8.6
68
Not enough data
Platform Data
8.4
68
Not enough data
8.2
65
Not enough data
Platform Additional Functionality
8.5
69
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
45
Not enough data
8.0
39
Not enough data
Platform Reporting
8.5
54
Not enough data
8.3
54
Not enough data
Platform Basics
8.4
136
Not enough data
Platform Data
8.4
140
Not enough data
8.1
130
Not enough data
Platform Additional Functionality
7.6
118
Not enough data
8.2
134
Not enough data
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
16
Not enough data
8.1
16
Not enough data
8.2
17
Not enough data
8.2
17
Not enough data
7.4
16
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Data collection
7.7
58
Not enough data
8.3
61
Not enough data
8.0
66
Not enough data
8.4
62
Not enough data
8.4
62
Not enough data
Segment Trending
Feature Not Available
Not enough data
8.0
47
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
55
Not enough data
8.9
56
Not enough data
8.9
55
Not enough data
Platform
8.3
63
Not enough data
8.6
53
Not enough data
7.9
47
Not enough data
8.4
57
Not enough data
8.4
51
Not enough data
8.8
52
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
27
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
36
Not enough data
8.0
36
Not enough data
8.6
35
Not enough data
7.5
30
Not enough data
7.9
30
Not enough data
7.8
31
Not enough data
7.9
29
Not enough data
7.3
26
Not enough data
8.1
28
Not enough data
8.0
33
Not enough data
8.0
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
35
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.3
31
Not enough data
Demand Side Platforms
7.4
26
Not enough data
8.3
28
Not enough data
8.2
28
Not enough data
Platform
8.5
31
Not enough data
8.5
33
Not enough data
8.8
36
Not enough data
8.3
36
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.6
33
Not enough data
7.5
31
Not enough data
8.5
34
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.9
6
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
Discovery
7.8
6
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
Management
8.6
6
Not enough data
7.9
7
Not enough data
Platform
8.3
7
Not enough data
8.6
6
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.5
225
9.2
8
8.6
229
9.3
9
8.3
195
8.9
9
Lead Management
8.4
202
8.9
9
8.1
97
8.5
8
8.7
225
9.0
8
Marketing Campaigns
8.1
150
8.6
7
7.7
136
Feature Not Available
7.9
151
Feature Not Available
8.0
146
8.6
7
8.2
150
8.5
8
Data Availability - Marketing Account Intelligence
7.9
30
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
28
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
246
Not enough data
8.9
275
Not enough data
8.3
245
Not enough data
Lead Management
8.4
247
Not enough data
8.0
156
Not enough data
8.7
262
Not enough data
Marketing Campaigns
8.3
206
Not enough data
7.3
129
Not enough data
7.9
201
Not enough data
8.1
215
Not enough data
8.2
213
Not enough data
8.4
174
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.6
18
Not enough data
8.2
18
Not enough data
8.3
17
Not enough data
8.2
17
Not enough data
8.7
18
Not enough data
Management
8.7
17
Not enough data
9.0
16
Not enough data
8.2
15
Not enough data
8.9
17
Not enough data
8.9
15
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and Intentsify are categorized as Buyer Intent Data Providers, Marketing Account Intelligence, and Sales Intelligence
Unique Categories
Demandbase One is categorized as Account-Based Web and Content Experiences, Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, Account Data Management, Market Intelligence, Lead Intelligence, Lead Scoring, Visitor Identification, Attribution, Demand Side Platform (DSP), Data Quality, and AI Agents For Business Operations
Intentsify has no unique categories
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Intentsify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.4%
Information Technology and Services
18.7%
Financial Services
6.9%
Marketing and Advertising
6.2%
Consumer Services
5.0%
Other
35.8%
Computer Software
28.1%
Marketing and Advertising
25.0%
Information Technology and Services
25.0%
Human Resources
6.3%
Financial Services
6.3%
Other
9.4%
Most Helpful Reviews
Demandbase One
Most Helpful Favorable Review
Peter B.
Verified User in Computer Software
Nice little salesforce plugin and with clean company data it can be very helpful. We used it to clean up a lot of our contacts that have been loaded in over the years. The free version was all that we need right now, but we might look into the paid...
Most Helpful Critical Review
Verified User in Computer Software
Data is often inaccurate due to an apparent lack of cleansing. Data is proved by users and any errors only seem to be found if spotted by other users. There can be upwards of 10 people at any one company that are shown to hold the same position.
Intentsify
Most Helpful Favorable Review
Rachel W.
Verified User in Human Resources
The team at Intent Activation is knowledgeable, helpful, supportive and dedicated to our success.
Most Helpful Critical Review
Verified User in Human Resources
The accuracy of the data comes into question. It shows that all sorts of companies are looking into us, visiting our website, and searching for topics that are directly related to us. It showed 150,000+ website visits to our site for one company, which is...
Peter B.
Verified User in Computer Software
Nice little salesforce plugin and with clean company data it can be very helpful. We used it to clean up a lot of our contacts that have been loaded in over the years. The free version was all that we need right now, but we might look into the paid...
Rachel W.
Verified User in Human Resources
The team at Intent Activation is knowledgeable, helpful, supportive and dedicated to our success.
Verified User in Computer Software
Data is often inaccurate due to an apparent lack of cleansing. Data is proved by users and any errors only seem to be found if spotted by other users. There can be upwards of 10 people at any one company that are shown to hold the same position.
Verified User in Human Resources
The accuracy of the data comes into question. It shows that all sorts of companies are looking into us, visiting our website, and searching for topics that are directly related to us. It showed 150,000+ website visits to our site for one company, which is...
Alternatives
Discussions
How often is data updated?
2 comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
InsideView Marketing Module (Pricing and Review)
1 comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
Intentsify has no discussions with answers
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