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Compare Clay and ZoomInfo Sales 
At a Glance
Market Segments
Small-Business (80.5% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Free
No pricing available
Clay
Star Rating
(154)4.9 out of 5
Market Segments
Small-Business (80.5% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansZoomInfo Sales
Star Rating
(8,758)4.5 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ZoomInfo SalesSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "ZoomInfo Sales" excels in "Lead Builder" with a score of 8.8, while "Clay" shines even brighter with a score of 9.6, indicating that users find Clay's lead generation capabilities more robust and effective for their needs.
- Reviewers mention that "Clay" offers superior "Lead Enrichment" features, scoring 9.4 compared to "ZoomInfo Sales" at 8.6, suggesting that users appreciate Clay's ability to enhance lead data more effectively.
- G2 users highlight that "Clay" has a higher rating for "Quality of Support" at 9.6, compared to "ZoomInfo Sales" at 8.6, indicating that users feel more supported and valued when using Clay's services.
- Users on G2 report that "Clay" provides better "Data Import & Export Tools" with a score of 9.5, while "ZoomInfo Sales" scores 8.8, suggesting that Clay's tools are more user-friendly and efficient for managing data.
- Reviewers say that "Clay" outperforms "ZoomInfo Sales" in "Company Data Accuracy," scoring 9.1 versus 8.2, which indicates that users trust Clay more for reliable company information.
- Users report that "ZoomInfo Sales" has a more favorable "Ease of Use" rating of 8.8 compared to "Clay" at 8.0, suggesting that while Clay offers powerful features, some users find it less intuitive to navigate.
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Pricing
Entry-Level Pricing
ZoomInfo Sales
No pricing availableFree Trial
Clay
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.2
141
8.7
7,178
Ease of Use
7.9
144
8.8
7,252
Ease of Setup
8.0
54
8.9
1,984
Ease of Admin
8.7
45
8.7
1,439
Quality of Support
9.5
135
8.7
6,420
Has the product been a good partner in doing business?
9.6
44
8.6
1,453
Product Direction (% positive)
9.8
145
8.7
6,939
Features by Category
Data Availability
9.0
52
8.3
4105
|
Verified
9.2
52
8.5
4079
|
Verified
8.9
51
8.2
2742
|
Verified
9.3
9
8.0
249
Data Accuracy
8.9
45
7.7
4104
|
Verified
9.1
44
8.2
4069
|
Verified
8.9
9
8.1
248
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.5
39
Feature Not Available
7.9
39
8.6
1198
|
Verified
8.6
42
8.6
1494
|
Verified
7.4
38
8.2
1243
|
Verified
6.4
37
7.7
936
|
Verified
8.9
44
8.2
1118
|
Verified
Features
8.9
47
8.4
3257
|
Verified
8.5
48
8.4
3267
|
Verified
9.4
51
8.0
3019
|
Verified
9.1
47
8.3
3296
|
Verified
8.8
44
8.6
4018
|
Verified
8.0
42
8.1
3190
|
Verified
8.0
41
Feature Not Available
7.1
39
8.0
2558
|
Verified
8.0
44
7.9
1103
|
Verified
Lead Intelligence
Not enough data
8.6
1258
|
Verified
Not enough data
8.7
1286
Not enough data
8.6
1268
Lead Management
Not enough data
8.6
1249
Not enough data
8.3
1212
Not enough data
8.8
1298
Marketing Campaigns
Not enough data
8.0
1096
Not enough data
7.9
1086
Not enough data
7.9
1042
Not enough data
8.1
1087
Not enough data
8.4
1140
Campaign Execution
Not enough data
8.0
1058
Not enough data
8.6
1198
Not enough data
8.6
1183
Not enough data
8.4
1139
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.1
21
8.0
305
9.3
23
8.6
440
|
Verified
8.5
21
8.5
437
7.7
20
8.0
411
|
Verified
Organization
8.2
20
8.4
426
9.3
23
8.5
447
9.5
25
8.5
437
|
Verified
Performance Analysis
7.3
23
8.3
431
7.3
21
8.4
426
|
Verified
Sales Analysis
6.7
22
8.0
417
6.7
22
8.3
426
Generative AI
8.5
21
7.9
236
8.1
20
7.9
236
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.2
850
|
Verified
Not enough data
8.2
859
|
Verified
Not enough data
7.7
822
|
Verified
Not enough data
8.0
802
Not enough data
8.6
865
|
Verified
Not enough data
7.8
800
|
Verified
Not enough data
8.1
818
Repeatability and Reportability
Not enough data
8.3
829
|
Verified
Not enough data
8.3
827
|
Verified
Not enough data
8.3
812
|
Verified
Not enough data
8.1
809
Not enough data
7.5
762
AI and Automation
Not enough data
8.3
814
Not enough data
8.4
825
|
Verified
Not enough data
7.9
775
Not enough data
8.4
824
Not enough data
7.9
766
Generative AI
Not enough data
7.5
606
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
Not enough data
8.9
121
|
Verified
Not enough data
8.7
121
|
Verified
Not enough data
8.4
115
Agent Tools
Not enough data
8.1
100
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
116
|
Verified
Not enough data
8.5
112
|
Verified
Automation
Not enough data
8.3
104
Not enough data
8.2
98
|
Verified
Not enough data
8.3
101
Not enough data
8.5
107
Not enough data
8.4
111
|
Verified
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
7.9
19
Not enough data
7.4
19
Not enough data
8.3
20
Not enough data
Formatting
6.6
19
Not enough data
6.9
18
Not enough data
6.3
17
Not enough data
Content
8.3
17
Not enough data
8.2
18
Not enough data
6.9
18
Not enough data
Product Type
8.1
17
Not enough data
8.1
16
Not enough data
Generative AI
8.1
12
Not enough data
7.9
12
Not enough data
Data Availability
Not enough data
8.5
1015
Not enough data
8.6
1015
Not enough data
7.7
680
Platform Additional Functionality
Not enough data
8.7
984
Not enough data
8.4
728
Not enough data
8.1
675
Not enough data
8.6
757
Not enough data
8.4
764
Lead Intelligence
9.2
51
8.6
1215
9.4
53
8.7
1205
|
Verified
9.1
51
8.5
1236
|
Verified
9.2
44
8.5
1167
8.2
42
8.8
1193
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.8
1381
|
Verified
Not enough data
8.7
1311
|
Verified
Not enough data
8.6
1283
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.0
863
Not enough data
8.6
1244
|
Verified
Not enough data
8.1
1170
|
Verified
Not enough data
8.6
1303
|
Verified
Analytics
Not enough data
8.8
1397
|
Verified
Not enough data
8.5
1281
|
Verified
Customization
Not enough data
8.2
1121
|
Verified
Not enough data
8.2
1172
|
Verified
Not enough data
8.1
1142
|
Verified
Not enough data
8.7
1324
|
Verified
Data collection
Not enough data
8.1
617
Not enough data
8.6
740
|
Verified
Not enough data
8.5
727
|
Verified
Not enough data
8.7
765
|
Verified
Not enough data
8.7
747
|
Verified
Segment Trending
Not enough data
8.4
675
|
Verified
Not enough data
8.1
640
Not enough data
8.1
628
|
Verified
Not enough data
8.1
650
Analysis
Not enough data
8.2
672
Not enough data
8.5
709
|
Verified
Not enough data
8.6
732
|
Verified
Platform
Not enough data
8.9
801
|
Verified
Not enough data
8.7
746
|
Verified
Not enough data
7.9
645
|
Verified
Not enough data
8.4
721
|
Verified
Not enough data
8.3
677
|
Verified
Not enough data
8.4
672
|
Verified
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
564
Not enough data
7.4
561
Agentic AI - Email Verification
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
495
Not enough data
8.6
489
Not enough data
8.6
451
Customizations
Not enough data
8.8
497
Not enough data
8.9
485
Not enough data
8.7
503
Not enough data
8.6
486
Not enough data
8.6
493
Generative AI
Not enough data
8.3
284
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.1
274
|
Verified
Not enough data
8.6
257
|
Verified
Not enough data
8.5
276
|
Verified
Not enough data
8.5
287
|
Verified
Contacts
Not enough data
8.6
246
|
Verified
Not enough data
8.7
276
|
Verified
Not enough data
8.8
280
|
Verified
Insights
Not enough data
8.4
276
|
Verified
Not enough data
8.6
281
|
Verified
Not enough data
8.2
273
|
Verified
Not enough data
8.5
283
|
Verified
Not enough data
8.6
277
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
964
Not enough data
8.5
983
Not enough data
8.4
954
Lead Management
Not enough data
8.4
899
Not enough data
8.1
638
Not enough data
8.5
911
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
8.6
58
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
59
Categories
Categories
Shared Categories
Clay and ZoomInfo Sales are categorized as Sales Intelligence, Lead Intelligence, and AI Sales Assistant
Unique Categories
Clay is categorized as AI Writing Assistant
ZoomInfo Sales is categorized as Buyer Intent Data Providers, Sales Engagement, Auto Dialer, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Market Intelligence, Lead Mining, Visitor Identification, Lead Capture, Email Tracking, Salesforce AppExchange Apps, and Email Verification
Reviews
Reviewers' Company Size
Clay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.9%
Marketing and Advertising
26.0%
Information Technology and Services
11.0%
Consulting
8.4%
Staffing and Recruiting
5.8%
Other
20.8%
Computer Software
24.5%
Information Technology and Services
22.2%
Marketing and Advertising
4.8%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.3%
Most Helpful Reviews
Clay
Most Helpful Favorable Review
Verified User in Computer Software
Clay is a highly powerful tool and the team is constantly improving it. They're frequently bringing in new data sources and providing additional functionality for teams to make the most of Clay for a variety of purposes.
Most Helpful Critical Review
James B.
Verified User in Marketing and Advertising
It is so complex, so much so that I am put off using it. It takes so much time to get anywhere, and I still haven't gotten any benefit from the tool. It is incredibly frustrating to have a prospecting tool that wastes so much of my time trying to use it.
ZoomInfo Sales
Most Helpful Favorable Review
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
Most Helpful Critical Review
Josh L.
Verified User in Information Technology and Services
Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...
Verified User in Computer Software
Clay is a highly powerful tool and the team is constantly improving it. They're frequently bringing in new data sources and providing additional functionality for teams to make the most of Clay for a variety of purposes.
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
James B.
Verified User in Marketing and Advertising
It is so complex, so much so that I am put off using it. It takes so much time to get anywhere, and I still haven't gotten any benefit from the tool. It is incredibly frustrating to have a prospecting tool that wastes so much of my time trying to use it.
Josh L.
Verified User in Information Technology and Services
Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...
Discussions
Clay has no discussions with answers
What is ZoomInfo used for?
6 comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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