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- Brandwatch Consumer Intelligence-vs-Ubermetrics
Compare Brandwatch Consumer Intelligence and Ubermetrics Delta 
At a Glance
Market Segments
Enterprise (35.7% of reviews)
Mid-Market (41.0% of reviews)
Entry-Level Pricing
No pricing available
€ 500 Prices starting from / monthly
Brandwatch Consumer Intelligence
Star Rating
(641)4.4 out of 5
Market Segments
Enterprise (35.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceUbermetrics Delta
Star Rating
(40)4.5 out of 5
Market Segments
Mid-Market (41.0% of reviews)
Entry-Level Pricing
€ 500 Prices starting from / monthly
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brandwatch Consumer Intelligence excels in Quality of Support with a score of 8.6, while Ubermetrics Delta significantly outshines in this area with a remarkable score of 9.8, indicating a more responsive and helpful support team.
- Reviewers mention that Brandwatch offers robust Social Measurement capabilities with a score of 8.5, but Ubermetrics Delta falls short in this area with a lower score of 7.8, suggesting that Brandwatch may provide more comprehensive insights into social media performance.
- G2 users highlight Brandwatch's superior Brand Monitoring features, scoring 8.7, compared to Ubermetrics Delta, which does not have a score listed for this feature, indicating a potential gap in monitoring capabilities for Ubermetrics users.
- Users on G2 report that Brandwatch's Trend Analysis is highly rated at 8.6, while Ubermetrics Delta's score is not available, suggesting that Brandwatch may offer more effective tools for identifying and analyzing trends in consumer behavior.
- Reviewers mention that Brandwatch's Report Customizability is rated at 8.0, providing users with flexibility in reporting, whereas Ubermetrics Delta does not have a comparable score, which may limit users' ability to tailor reports to their specific needs.
- Users say that Brandwatch's Keyword Tracking feature is rated at 8.6, indicating strong performance in tracking relevant keywords, while Ubermetrics Delta's score is not available, which could suggest a less effective approach to keyword analysis.
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Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableUbermetrics Delta
Basic
€ 500
Prices starting from / monthly
- Unlimited number of users
- Full API access
- Personal Success Manager
Free Trial
Brandwatch Consumer Intelligence
No trial information availableUbermetrics Delta
Free Trial is available
Ratings
Meets Requirements
8.5
520
8.4
32
Ease of Use
8.2
522
8.4
33
Ease of Setup
8.0
328
7.8
23
Ease of Admin
8.4
306
8.8
23
Quality of Support
8.6
495
9.8
33
Has the product been a good partner in doing business?
8.8
303
8.8
24
Product Direction (% positive)
9.1
495
9.6
32
Features by Category
Social Analytics
8.5(won by default)
223
Not enough data
7.7(won by default)
210
Not enough data
7.7(won by default)
218
Not enough data
6.7(won by default)
138
Not enough data
6.9(won by default)
157
Not enough data
8.1(won by default)
134
Not enough data
7.4(won by default)
146
Not enough data
Reports & Dashboards
8.0(won by default)
223
Not enough data
8.1(won by default)
226
Not enough data
8.3(won by default)
203
Not enough data
7.1(won by default)
91
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Channels
6.9
89
Not enough data
6.6
87
Not enough data
8.6
115
Not enough data
Geographic Coverage
7.9
102
Not enough data
8.2
107
Not enough data
8.3
101
Not enough data
Reporting
8.6
119
Not enough data
8.3
111
Not enough data
7.9
106
Not enough data
9.0
119
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.2
37
Not enough data
7.6
38
Not enough data
Audiences
8.4
105
Not enough data
7.8
92
Not enough data
6.8
74
Not enough data
7.7
87
Not enough data
Data Analysis
7.9
81
Not enough data
8.9
107
Not enough data
8.7
103
Not enough data
8.8
103
Not enough data
Administration
7.4
65
Not enough data
6.9
61
Not enough data
8.4
91
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.6
335
7.8
24
7.6
315
7.3
23
8.7
165
Not enough data
8.7
163
Not enough data
8.6
166
Not enough data
8.4
158
Not enough data
Agentic AI - Social Media Listening Tools
8.3
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Data Management & Analysis
7.1
337
7.3
25
8.2
330
9.1
25
8.1
137
Not enough data
8.2
152
Not enough data
Brand Signals
8.2
75
Not enough data
7.3
74
Not enough data
8.5
76
Not enough data
Brand Analytics
8.5
84
Not enough data
8.3
82
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.8
75
Not enough data
8.2
67
Not enough data
7.9
64
Not enough data
Lead Management
8.3
65
Not enough data
7.5
55
Not enough data
7.8
56
Not enough data
Marketing Campaigns
7.6
57
Not enough data
6.9
46
Not enough data
7.5
53
Not enough data
7.6
51
Not enough data
8.3
60
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Ubermetrics Delta are categorized as Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, Social Media Analytics, and Brand Intelligence
Ubermetrics Delta has no unique categories
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ubermetrics Delta
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
31.0%
Public Relations and Communications
7.9%
Market Research
6.9%
Information Technology and Services
5.5%
Management Consulting
2.6%
Other
46.1%
Marketing and Advertising
20.5%
Public Relations and Communications
7.7%
Research
5.1%
Newspapers
5.1%
Internet
5.1%
Other
56.4%
Most Helpful Reviews
Brandwatch Consumer Intelligence
Most Helpful Favorable Review
Benjamin D.
Verified User in Marketing and Advertising
As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Navigating, not easy to use, not intuitive, glitchy
Ubermetrics Delta
Most Helpful Favorable Review
Carsten W.
Verified User in Telecommunications
The creation of search queries is easy to accomplish both with and without the assistant. Furthermore, one can create the queries, especially without the assistant, at a very high level of detail. This enables both extensive and in-depth results, providing...
Most Helpful Critical Review
Benjamin D.
Verified User in Marketing and Advertising
As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...
Carsten W.
Verified User in Telecommunications
The creation of search queries is easy to accomplish both with and without the assistant. Furthermore, one can create the queries, especially without the assistant, at a very high level of detail. This enables both extensive and in-depth results, providing...
Verified User in Marketing and Advertising
Navigating, not easy to use, not intuitive, glitchy
Alternatives
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
What is Virality?
1 comment
Official Response from Ubermetrics Delta
In Ubermetrics Delta, the virality score indicates that the content of that mention caught your target groups’ attention – it was shared, liked or retweeted....Read more
What kind of reach data do you use?
1 comment
Official Response from Ubermetrics Delta
Our integrated Reach value provides you with comparable data for all media channels. The integrated Reach value transparently combines social media reach on...Read more
The term "mention" refers to the act of referring to or bringing up a person, place, thing, or idea in speech or writing. It involves making a brief or casual reference to something or someone without going into detail.
1 comment
Official Response from Ubermetrics Delta
At Ubermetrics we mean for “mention” the text inclusion of a monitored keyword in a post on a social media platform, blog, online media, TV or print.Read more
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