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Compare Branch and Singular 
At a Glance
Market Segments
Small-Business (42.2% of reviews)
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Contact Us 50000 Monthly Active Users
Free
Branch
Star Rating
(444)4.4 out of 5
Market Segments
Small-Business (42.2% of reviews)
Entry-Level Pricing
Contact Us 50000 Monthly Active Users
Free Trial is available
Browse all 2 pricing plansSingular
Star Rating
(428)4.5 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Branch excels in Cross-platform attribution with a score of 8.3, while Singular shines with a higher score of 8.7, indicating that users find Singular's ability to track user journeys across different platforms more effective.
- Reviewers mention that Singular's Quality of Support is notably superior, scoring 9.3 compared to Branch's 8.1. This suggests that users feel more supported and satisfied with Singular's customer service experience.
- G2 users highlight that Branch's Custom Event Tracking feature is well-received with a score of 8.3, but Singular outperforms with a score of 8.9, indicating that users find Singular's tracking capabilities more robust and user-friendly.
- Users on G2 report that Branch's Fraud Detection capabilities are lacking, scoring only 7.1, while Singular's feature scores 8.4, suggesting that users feel more secure with Singular's fraud prevention measures.
- Reviewers say that both products offer strong Data Collection features, but Singular's score of 8.9 outshines Branch's 8.4, indicating that users find Singular's data gathering processes more comprehensive and effective.
- Users report that Branch's Attribution Windows feature scores 8.4, while Singular's is rated higher at 8.9, suggesting that users appreciate Singular's flexibility and accuracy in tracking user interactions over time.
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Pricing
Entry-Level Pricing
Branch
Enterprise
Contact Us
50000 Monthly Active Users
Ideal for both advanced mobile adopters with complex technology stacks and traditional enterprises looking to accelerate mobile presence.
- Advanced Fraud Prevention
- Cross-Platform Cohorting
- Custom Audience Building
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Branch
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.5
347
8.8
361
Ease of Use
8.4
350
8.7
364
Ease of Setup
8.0
182
8.4
211
Ease of Admin
8.5
168
8.9
151
Quality of Support
8.1
330
9.3
359
Has the product been a good partner in doing business?
8.5
167
9.3
157
Product Direction (% positive)
8.5
328
9.1
342
Features by Category
User Identification
7.4
114
Feature Not Available
7.9
146
8.3
146
7.8
112
8.7
148
Tracking & Reporting
8.3
160
8.9
162
8.1
154
8.0
156
8.8
162
8.9
161
8.1
163
8.6
168
7.8
148
8.1
114
7.4
147
8.0
97
Metrics
8.3
136
8.3
130
7.7
124
Feature Not Available
8.2
129
8.2
132
8.1
127
8.2
125
8.7
144
8.9
137
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
7.3
36
Not enough data
7.7
27
Not enough data
8.6
39
Threat Detection
Not enough data
8.0
35
Not enough data
8.3
33
Not enough data
8.1
33
Not enough data
8.3
31
Blocking
Not enough data
8.3
30
Not enough data
8.3
33
Not enough data
8.3
30
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.7
68
Not enough data
8.4
62
Functionality
Not enough data
8.8
59
Not enough data
8.4
57
Not enough data
8.5
61
Not enough data
9.0
59
Not enough data
8.9
60
Platform Basics
8.4
172
8.9
185
8.0
165
8.5
160
7.8
141
8.6
156
8.3
163
8.8
158
7.0
142
8.5
156
6.8
136
8.6
135
Platform Data
Feature Not Available
8.1
154
7.6
153
8.5
169
7.8
176
8.7
185
7.8
158
8.6
165
7.5
157
8.8
163
7.5
156
8.8
156
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
180
Not enough data
8.4
183
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
146
Not enough data
Campaigns
7.7
132
|
Verified
Not enough data
7.0
118
Not enough data
6.6
102
Not enough data
6.2
95
Not enough data
7.2
113
Not enough data
7.4
127
Not enough data
Engagement
6.8
107
Not enough data
Platform
8.3
154
Not enough data
8.5
162
|
Verified
Not enough data
7.1
108
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.9
234
|
Verified
Not enough data
7.8
198
|
Verified
Not enough data
9.0
222
|
Verified
Not enough data
8.6
187
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
227
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.1
188
|
Verified
Not enough data
8.7
208
|
Verified
Not enough data
7.8
179
|
Verified
Not enough data
7.1
163
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.1
23
Not enough data
8.3
22
Not enough data
8.8
24
Not enough data
8.7
25
API Management
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.2
23
Not enough data
7.7
22
Not enough data
7.7
22
Data Integration
Not enough data
8.8
22
Not enough data
8.9
22
Not enough data
8.3
20
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.3
136
8.3
130
7.7
124
Feature Not Available
8.2
129
8.2
132
8.1
127
8.2
125
8.7
144
8.9
137
Categories
Categories
Shared Categories
Branch and Singular are categorized as Mobile App Analytics and Mobile Attribution
Unique Categories
Branch is categorized as Mobile Marketing
Singular is categorized as Click Fraud, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.7%
Marketing and Advertising
10.5%
Information Technology and Services
8.4%
Computer Software
7.5%
Health, Wellness and Fitness
6.3%
Other
56.6%
Computer Games
25.8%
Marketing and Advertising
10.5%
Entertainment
10.3%
Financial Services
9.3%
Retail
5.7%
Other
38.4%
Most Helpful Reviews
Branch
Most Helpful Favorable Review
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Support answer queries with leading answers, you tend to have more questions or wanting to confirm your theory about their response with them again, They dont tend to give straight forward complete answers. In my experience they have finally answered the...
Singular
Most Helpful Favorable Review
Amos A.
Verified User in Entertainment
We work with Singular Analytics tool on a daily basis. Singular saves my team hours every week by aggregating all partner costs with a click of a button. Now we're pulling it to our BI, but there's still no replacing Singular
Most Helpful Critical Review
Verified User in Financial Services
I would like some campaign management feature there to handel dimensional data
Lan M.
Verified User in Computer Software
One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect...
Amos A.
Verified User in Entertainment
We work with Singular Analytics tool on a daily basis. Singular saves my team hours every week by aggregating all partner costs with a click of a button. Now we're pulling it to our BI, but there's still no replacing Singular
Verified User in Marketing and Advertising
Support answer queries with leading answers, you tend to have more questions or wanting to confirm your theory about their response with them again, They dont tend to give straight forward complete answers. In my experience they have finally answered the...
Verified User in Financial Services
I would like some campaign management feature there to handel dimensional data
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
How can Singular help on media planning and forecast?
1 comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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