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Compare Big Cartel and Ecwid 
At a Glance
Market Segments
Small-Business (80.8% of reviews)
Small-Business (96.9% of reviews)
Entry-Level Pricing
Free
$5.00
Big Cartel
Star Rating
(26)4.2 out of 5
Market Segments
Small-Business (80.8% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansEcwid
Star Rating
(401)4.7 out of 5
Market Segments
Small-Business (96.9% of reviews)
Entry-Level Pricing
$5.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ecwid excels in customer service with a score of 9.1, while Big Cartel's score of 7.3 indicates room for improvement in this area. Reviewers mention that Ecwid's support team is responsive and helpful, making it easier for small businesses to resolve issues quickly.
- Reviewers mention that Ecwid offers superior payment gateway integration with a score of 8.9 compared to Big Cartel's 8.6. Users on G2 appreciate the variety of payment options available in Ecwid, which helps streamline the checkout process.
- Users say that Ecwid's reporting features, with a score of 8.3, provide more comprehensive insights compared to Big Cartel, which lacks detailed analytics. Reviewers highlight the importance of these reports for tracking sales and user behavior effectively.
- G2 users report that Ecwid's ease of use is slightly higher at 9.4 compared to Big Cartel's 9.3. Reviewers mention that the intuitive interface of Ecwid makes it easier for new users to set up their online stores without extensive technical knowledge.
- Users report that Ecwid shines in inventory management with a score of 8.9, while Big Cartel's score of 8.2 suggests it may not be as robust in this area. Reviewers mention that Ecwid's inventory features allow for better tracking and management of stock levels.
- Reviewers mention that Ecwid's multi-channel support, scoring 8.6, is more effective than Big Cartel's 8.5. Users appreciate the ability to sell across various platforms seamlessly, which is crucial for maximizing sales opportunities.
Pricing
Entry-Level Pricing
Big Cartel
Gold
Free
Start your free store. No credit card required.
- 5 products
Ecwid
Starter
$5.00
For beginner entrepreneurs or testing a business idea
- 5 products
- Mobile Optimized
- Add a store to any website
Free Trial
Big Cartel
Free Trial is available
Ecwid
No trial information availableRatings
Meets Requirements
8.6
23
9.1
317
Ease of Use
9.3
23
9.4
318
Ease of Setup
9.4
6
9.3
207
Ease of Admin
10.0
6
9.3
204
Quality of Support
8.1
18
9.4
292
Has the product been a good partner in doing business?
9.2
6
9.4
201
Product Direction (% positive)
7.9
22
9.0
308
Features by Category
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.3
82
Not enough data
8.8
86
Not enough data
8.7
82
Integrations
Not enough data
8.9
84
Not enough data
8.6
75
Not enough data
8.6
73
Cart Management
Not enough data
7.8
46
Not enough data
9.0
90
Not enough data
8.4
73
Not enough data
8.8
71
Headless Commerce
Not enough data
7.4
55
Not enough data
7.9
56
Not enough data
7.9
57
Not enough data
8.3
78
Not enough data
8.2
69
Generative AI
Not enough data
7.7
37
Not enough data
8.0
37
Agentic AI - E-Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising/Marketing
8.8
18
|
Verified
8.5
251
9.0
18
|
Verified
8.7
262
8.0
16
|
Verified
8.3
240
7.5
16
|
Verified
8.4
228
Feature Not Available
8.2
200
Feature Not Available
7.8
185
7.6
11
|
Verified
7.9
202
Product Catalog
8.5
17
|
Verified
9.1
248
Feature Not Available
9.0
239
8.8
16
|
Verified
8.8
232
6.7
13
|
Verified
8.6
162
Order Process
9.3
18
|
Verified
9.0
261
8.3
17
|
Verified
8.7
239
7.8
13
|
Verified
8.7
221
8.8
18
|
Verified
9.1
255
9.1
17
|
Verified
9.1
255
8.2
12
|
Verified
8.6
180
8.2
16
|
Verified
8.9
218
Feature Not Available
8.5
143
Multi-Channel Support
Feature Not Available
8.6
184
8.7
13
|
Verified
9.0
239
8.6
11
|
Verified
8.8
211
7.3
10
|
Verified
9.1
217
8.1
7
|
Verified
8.6
149
6.7
7
|
Verified
8.5
160
Feature Not Available
8.0
125
Platform
7.4
9
|
Verified
8.4
143
7.5
17
|
Verified
8.5
220
8.6
11
|
Verified
8.5
198
9.2
14
|
Verified
9.0
202
8.2
15
|
Verified
8.4
226
8.4
15
|
Verified
9.0
223
Feature Not Available
8.3
116
8.9
12
|
Verified
8.8
108
Feature Not Available
8.2
74
8.3
10
|
Verified
8.1
127
8.7
13
|
Verified
8.9
193
9.2
15
|
Verified
9.2
235
Categories
Categories
Shared Categories
Big Cartel and Ecwid are categorized as E-Commerce Platforms
Unique Categories
Big Cartel has no unique categories
Ecwid is categorized as Shopping Cart and Mobile E-Commerce
Reviews
Reviewers' Company Size
Big Cartel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ecwid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Cosmetics
11.5%
Computer Software
11.5%
Arts and Crafts
11.5%
Retail
7.7%
Photography
7.7%
Other
50.0%
Retail
15.8%
Apparel & Fashion
7.7%
Arts and Crafts
7.1%
Health, Wellness and Fitness
5.4%
Food & Beverages
5.1%
Other
58.9%
Most Helpful Reviews
Big Cartel
Most Helpful Favorable Review
David G.
Verified User in Computer Software
I like it because it is easy to design, you can easily upload images, include prices, descriptions, etc. You can choose one of the monthly plans, the one that best suits your needs, depending on the quantity of products you want to publish.
Most Helpful Critical Review
Verified User in Computer Software
The platform does not allow for extended customization, which is limiting especially if you would like to integrate your webstore into an existing website. Also, if many customers have placed orders on your webstore, it can be difficult to keep track...
Ecwid
Most Helpful Favorable Review
Tneisha G.
Verified User in Food & Beverages
User friendly, all in one online store. Affordable upgrades.
Most Helpful Critical Review
Verified User in Music
I wish customizable themes were available for free.
David G.
Verified User in Computer Software
I like it because it is easy to design, you can easily upload images, include prices, descriptions, etc. You can choose one of the monthly plans, the one that best suits your needs, depending on the quantity of products you want to publish.
Tneisha G.
Verified User in Food & Beverages
User friendly, all in one online store. Affordable upgrades.
Verified User in Computer Software
The platform does not allow for extended customization, which is limiting especially if you would like to integrate your webstore into an existing website. Also, if many customers have placed orders on your webstore, it can be difficult to keep track...
Verified User in Music
I wish customizable themes were available for free.
Alternatives
Discussions
What is better Wix or big cartel?
1 comment
AP
Big cartel is better because of its UX Design! It’s easier and quicker. I always find myself frustrated using wix. Read more
Big Cartel has no more discussions with answers
Yes, Ecwid can be added to WordPress. You can integrate Ecwid into your WordPress site by using the Ecwid eCommerce Shopping Cart plugin. This allows you to add an online store to your WordPress site easily.
4 comments
DF
Yes it can be and in a very easy setup process.Read more
Is there any plans in the future of adding a way to add a video to the gallery?
2 comments
YJ
Yes I keep that in mind sinceRead more
Guys can we please get part pay, genoapay or any of those payment plans?
1 comment
ES
My understanding is that Afterpay is now an option that you can sign up to use. Read more
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