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Compare AppsFlyer and Singular 
At a Glance
Market Segments
Mid-Market (42.1% of reviews)
Mid-Market (53.9% of reviews)
Entry-Level Pricing
No pricing available
Free
AppsFlyer
Star Rating
(638)4.5 out of 5
Market Segments
Mid-Market (42.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSingular
Star Rating
(428)4.5 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppsFlyer excels in Quality of Support with a score of 8.6, while Singular shines even brighter with a score of 9.3, indicating that users find Singular's support team more responsive and helpful.
- Reviewers mention that both platforms have similar capabilities in Attribution, scoring 8.9 each, but users on G2 highlight that AppsFlyer's Attribution Windows feature is particularly robust, allowing for more flexible tracking of user interactions.
- G2 users note that while both products offer Custom Event Tracking, AppsFlyer scores 8.7 compared to Singular's 8.9, suggesting that users find Singular's implementation slightly more intuitive and effective for their needs.
- Users say that AppsFlyer has a slight edge in User Identification with a score of 8.1 for demographics, while Singular's score of 7.6 indicates that users feel less satisfied with its demographic tracking capabilities.
- Reviewers mention that both platforms provide Integrations with high scores (8.9 for AppsFlyer and 8.8 for Singular), but users report that AppsFlyer's integration options are more extensive, making it easier to connect with various marketing tools.
- Users on G2 highlight that while both platforms offer Real-Time Insights, AppsFlyer scores 8.4, which is higher than Singular's 7.9, indicating that users find AppsFlyer's insights more actionable and timely for their marketing strategies.
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Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
AppsFlyer
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.6
395
8.8
361
Ease of Use
8.4
538
8.7
364
Ease of Setup
7.9
300
8.4
211
Ease of Admin
8.4
162
8.9
151
Quality of Support
8.6
371
9.3
359
Has the product been a good partner in doing business?
8.6
159
9.3
157
Product Direction (% positive)
9.2
388
9.1
342
Features by Category
User Identification
Feature Not Available
Feature Not Available
8.2
230
8.3
146
8.2
217
8.7
148
Tracking & Reporting
8.7
252
8.9
162
8.4
241
8.0
156
8.9
253
8.9
161
8.4
258
8.6
168
8.3
233
8.1
114
8.3
231
8.0
97
Metrics
8.5
192
8.3
130
8.4
182
Feature Not Available
8.5
188
8.2
132
8.4
179
8.2
125
8.8
202
8.9
137
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
56
7.3
36
7.9
56
7.7
27
9.0
71
8.6
39
Threat Detection
8.6
66
8.0
35
8.3
65
8.3
33
8.1
59
8.1
33
8.4
64
8.3
31
Blocking
7.9
55
8.3
30
8.2
59
8.3
33
8.0
56
8.3
30
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.7
68
Not enough data
8.4
62
Functionality
Not enough data
8.8
59
Not enough data
8.4
57
Not enough data
8.5
61
Not enough data
9.0
59
Not enough data
8.9
60
Platform Basics
9.0
201
8.9
185
8.7
187
8.5
160
8.5
165
8.6
156
8.5
168
8.8
158
8.5
159
8.5
156
8.4
157
8.6
135
Platform Data
8.0
171
8.1
154
8.4
185
8.5
169
8.5
206
8.7
185
8.2
169
8.6
165
8.4
184
8.8
163
8.5
176
8.8
156
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Centralized computation
8.6
15
Not enough data
Localized computation
8.8
15
Not enough data
Analysis
9.0
199
Not enough data
8.8
204
|
Verified
Not enough data
8.0
154
Not enough data
8.4
168
Not enough data
Campaigns
Feature Not Available
Not enough data
7.8
106
Not enough data
7.1
91
Not enough data
7.2
87
Not enough data
7.8
98
Not enough data
8.6
132
Not enough data
Engagement
7.8
102
Not enough data
Platform
8.6
162
Not enough data
8.8
172
|
Verified
Not enough data
8.3
115
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.9
234
|
Verified
Not enough data
7.8
198
|
Verified
Not enough data
9.0
222
|
Verified
Not enough data
8.6
187
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
227
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.1
188
|
Verified
Not enough data
8.7
208
|
Verified
Not enough data
7.8
179
|
Verified
Not enough data
7.1
163
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.1
23
Not enough data
8.3
22
Not enough data
8.8
24
Not enough data
8.7
25
API Management
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.2
23
Not enough data
7.7
22
Not enough data
7.7
22
Data Integration
Not enough data
8.8
22
Not enough data
8.9
22
Not enough data
8.3
20
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.5
192
8.3
130
8.4
182
Feature Not Available
8.5
188
8.2
132
8.4
179
8.2
125
8.8
202
8.9
137
Variation Testing
8.0
121
Not enough data
7.5
101
Not enough data
Feature Not Available
Not enough data
8.3
127
Not enough data
Feature Not Available
Not enough data
7.9
107
Not enough data
Reporting
8.3
157
Not enough data
8.4
180
Not enough data
Personalization
8.3
133
Not enough data
8.5
135
Not enough data
8.6
133
Not enough data
Administration
8.4
156
Not enough data
7.9
128
Not enough data
8.7
166
Not enough data
8.8
165
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Singular are categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, and Smart Link
Unique Categories
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Financial Services
15.7%
Retail
7.0%
Information Technology and Services
4.9%
Computer Games
4.4%
Other
52.1%
Computer Games
25.8%
Marketing and Advertising
10.5%
Entertainment
10.3%
Financial Services
9.3%
Retail
5.7%
Other
38.4%
Most Helpful Reviews
AppsFlyer
Most Helpful Favorable Review
Verified User in Marketing and Advertising
This MMP is easy to use and has an intuitive UI
Most Helpful Critical Review
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Singular
Most Helpful Favorable Review
Vicente L.
Verified User in Computer Games
Singular has been a great company in helping us with onboarding the MMP and giving us the support necessary. They have been generous with their response time, and they have been steadfast in assessing us with issues.
Most Helpful Critical Review
Verified User in Financial Services
I would like some campaign management feature there to handel dimensional data
Verified User in Marketing and Advertising
This MMP is easy to use and has an intuitive UI
Vicente L.
Verified User in Computer Games
Singular has been a great company in helping us with onboarding the MMP and giving us the support necessary. They have been generous with their response time, and they have been steadfast in assessing us with issues.
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Verified User in Financial Services
I would like some campaign management feature there to handel dimensional data
Discussions
Mobile Attribution is the process of identifying which marketing channels or campaigns are responsible for driving specific user actions, such as app installs or in-app purchases, on mobile devices. It helps marketers understand the effectiveness of their advertising efforts and optimize their strategies for better performance.
2 comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What integrations does AppsFlyer offer?
1 comment
Official Response from AppsFlyer
AppsFlyer has more than 5800 deep integrations. Full list can be found here: https://www.appsflyer.com/partners/ Read more
How can Singular help on media planning and forecast?
1 comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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