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Compare Apollo.io and ZoomInfo Sales 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(8,842)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(8,758)4.5 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ZoomInfo SalesSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in Lead Builder functionality, scoring 9.1, which allows for more effective lead generation compared to ZoomInfo Sales, which scored 8.4. Reviewers mention that Apollo's intuitive interface makes it easier to create targeted lists.
- Reviewers mention that Apollo.io's Browser Extension feature, rated at 9.2, significantly enhances user experience by allowing seamless access to data while browsing, whereas ZoomInfo Sales' extension scored lower at 8.7, indicating less user satisfaction.
- G2 users highlight Apollo.io's superior Email Tracking/Automation capabilities, with a score of 9.1, which helps in managing outreach more effectively. In contrast, ZoomInfo Sales scored 8.2, leading users to feel less confident in their email campaign management.
- Users on G2 report that Apollo.io's Data Import & Export Tools are highly rated at 9.0, making it easier to manage data across platforms. ZoomInfo Sales, with a score of 8.8, does not provide the same level of ease, which can hinder workflow efficiency.
- Reviewers mention that Apollo.io's Lead Quality rating of 8.9 is a significant advantage, as it ensures that users are working with high-quality leads. ZoomInfo Sales, with a score of 8.5, falls slightly short, leading to concerns about lead effectiveness.
- Users say that Apollo.io's Customer-facing Chatbot feature, rated at 7.9, is less effective compared to ZoomInfo Sales' 8.1 rating, indicating that users find ZoomInfo's chatbot more helpful in engaging potential leads.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
ZoomInfo Sales
No pricing availableFree Trial
Apollo.io
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.1
7,023
8.7
7,178
Ease of Use
9.1
7,110
8.8
7,252
Ease of Setup
8.9
3,369
8.9
1,984
Ease of Admin
9.1
2,316
8.7
1,439
Quality of Support
8.8
6,007
8.7
6,420
Has the product been a good partner in doing business?
9.2
2,302
8.6
1,453
Product Direction (% positive)
9.4
6,741
8.7
6,939
Features by Category
Data Availability
8.8
2354
8.3
4105
|
Verified
8.9
2328
8.5
4079
|
Verified
8.7
2173
8.2
2742
|
Verified
7.5
350
8.0
249
Data Accuracy
8.4
2302
7.7
4104
|
Verified
8.6
2260
8.2
4069
|
Verified
7.4
339
8.1
248
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.5
948
Feature Not Available
8.8
1525
|
Verified
8.6
1198
|
Verified
9.0
1649
8.6
1494
|
Verified
8.7
1488
|
Verified
8.2
1243
|
Verified
7.9
1141
|
Verified
7.7
936
|
Verified
8.4
1144
8.2
1118
|
Verified
Features
9.0
1881
8.4
3257
|
Verified
8.7
1641
8.4
3267
|
Verified
8.6
1711
|
Verified
8.0
3019
|
Verified
8.8
1833
|
Verified
8.3
3296
|
Verified
9.1
2169
|
Verified
8.6
4018
|
Verified
8.4
1430
8.1
3190
|
Verified
8.4
852
Feature Not Available
8.6
1640
|
Verified
8.0
2558
|
Verified
8.7
1571
|
Verified
7.9
1103
|
Verified
Lead Intelligence
8.1
552
8.6
1258
|
Verified
8.2
547
8.7
1286
8.3
546
8.6
1268
Lead Management
8.4
561
8.6
1249
7.7
554
8.3
1212
8.4
551
8.8
1298
Marketing Campaigns
Feature Not Available
8.0
1096
7.4
533
7.9
1086
7.4
525
7.9
1042
7.7
525
8.1
1087
7.9
527
8.4
1140
Campaign Execution
Feature Not Available
8.0
1058
8.0
525
8.6
1198
7.9
516
8.6
1183
8.3
519
8.4
1139
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
637
8.0
305
8.4
676
8.6
440
|
Verified
8.4
673
8.5
437
8.0
643
8.0
411
|
Verified
Organization
8.3
648
8.4
426
8.3
648
8.5
447
8.3
641
8.5
437
|
Verified
Performance Analysis
7.9
662
8.3
431
8.4
679
8.4
426
|
Verified
Sales Analysis
7.8
651
8.0
417
8.0
656
8.3
426
Generative AI
7.9
535
7.9
236
7.9
533
7.9
236
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.5
331
Not enough data
7.7
331
Not enough data
7.9
328
Not enough data
8.1
324
Not enough data
Tracking
8.0
328
Not enough data
7.7
323
Not enough data
8.4
328
Not enough data
8.0
324
Not enough data
7.9
318
Not enough data
Reporting
8.2
320
Not enough data
8.0
317
Not enough data
7.8
313
Not enough data
7.5
315
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.6
2131
|
Verified
8.2
850
|
Verified
9.0
2479
|
Verified
8.2
859
|
Verified
8.0
1704
|
Verified
7.7
822
|
Verified
8.5
1928
8.0
802
8.6
2050
|
Verified
8.6
865
|
Verified
8.4
1782
7.8
800
|
Verified
8.5
1808
8.1
818
Repeatability and Reportability
8.5
1941
|
Verified
8.3
829
|
Verified
8.7
2011
|
Verified
8.3
827
|
Verified
8.7
1998
|
Verified
8.3
812
|
Verified
8.4
1864
|
Verified
8.1
809
Feature Not Available
7.5
762
AI and Automation
8.6
2041
8.3
814
8.6
2013
8.4
825
|
Verified
8.6
1871
7.9
775
8.4
1817
8.4
824
8.2
1658
7.9
766
Generative AI
7.8
859
7.5
606
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
7.8
70
8.9
121
|
Verified
Feature Not Available
8.7
121
|
Verified
Feature Not Available
8.4
115
Agent Tools
7.6
67
8.1
100
|
Verified
6.6
67
Feature Not Available
6.9
69
8.4
116
|
Verified
7.8
70
8.5
112
|
Verified
Automation
6.9
67
8.3
104
6.9
68
8.2
98
|
Verified
6.8
67
8.3
101
7.0
67
8.5
107
7.6
69
8.4
111
|
Verified
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
8.6
110
Not enough data
8.5
108
Not enough data
8.7
109
Not enough data
8.6
110
Not enough data
Agent Performance Management
8.5
107
Not enough data
8.3
106
Not enough data
8.6
109
Not enough data
Generative AI
8.6
96
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.8
196
Not enough data
8.5
192
Not enough data
8.7
192
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
180
Not enough data
8.7
186
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
151
Not enough data
8.4
152
Not enough data
Data Availability
8.5
223
8.5
1015
8.5
230
8.6
1015
7.6
219
7.7
680
Platform Additional Functionality
8.5
235
8.7
984
8.2
224
8.4
728
7.6
220
8.1
675
8.1
221
8.6
757
Feature Not Available
8.4
764
Voice
Feature Not Available
Not enough data
8.2
40
Not enough data
Transcription
8.3
40
Not enough data
8.2
39
Not enough data
Feature Not Available
Not enough data
8.1
39
Not enough data
Editing
8.2
39
Not enough data
8.0
39
Not enough data
8.3
39
Not enough data
8.3
38
Not enough data
Integration
7.9
39
Not enough data
7.6
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
39
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3230
|
Verified
8.6
1215
8.9
3076
|
Verified
8.7
1205
|
Verified
8.9
3265
|
Verified
8.5
1236
|
Verified
8.8
2952
|
Verified
8.5
1167
9.2
3054
8.8
1193
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Lead Monitoring
8.7
802
8.8
1381
|
Verified
8.6
799
8.7
1311
|
Verified
8.5
794
8.6
1283
|
Verified
Agentic AI - Lead Capture
9.0
5
Not enough data
8.3
5
Not enough data
Data Capture
8.0
791
8.0
863
8.5
758
8.6
1244
|
Verified
8.1
752
8.1
1170
|
Verified
8.6
780
8.6
1303
|
Verified
Analytics
8.7
777
8.8
1397
|
Verified
8.5
765
8.5
1281
|
Verified
Customization
8.2
754
8.2
1121
|
Verified
8.4
772
8.2
1172
|
Verified
8.3
750
8.1
1142
|
Verified
8.6
775
8.7
1324
|
Verified
Data collection
Not enough data
8.1
617
Not enough data
8.6
740
|
Verified
Not enough data
8.5
727
|
Verified
Not enough data
8.7
765
|
Verified
Not enough data
8.7
747
|
Verified
Segment Trending
Not enough data
8.4
675
|
Verified
Not enough data
8.1
640
Not enough data
8.1
628
|
Verified
Not enough data
8.1
650
Analysis
Not enough data
8.2
672
Not enough data
8.5
709
|
Verified
Not enough data
8.6
732
|
Verified
Platform
Not enough data
8.9
801
|
Verified
Not enough data
8.7
746
|
Verified
Not enough data
7.9
645
|
Verified
Not enough data
8.4
721
|
Verified
Not enough data
8.3
677
|
Verified
Not enough data
8.4
672
|
Verified
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Matching
8.7
137
Not enough data
8.3
134
Not enough data
8.3
134
Not enough data
Routing
8.5
133
Not enough data
8.5
129
Not enough data
8.4
131
Not enough data
8.8
128
Not enough data
Platform Operations
8.6
130
Not enough data
8.5
128
Not enough data
8.5
129
Not enough data
8.2
130
Not enough data
8.6
129
Not enough data
8.6
130
Not enough data
Revenue Sourcing and Forecasting
7.9
32
Not enough data
8.4
32
Not enough data
8.1
32
Not enough data
8.1
31
Not enough data
8.2
32
Not enough data
7.6
32
Not enough data
8.1
32
Not enough data
CRM Data Enrichment
8.8
32
Not enough data
8.4
31
Not enough data
8.3
31
Not enough data
8.7
31
Not enough data
8.7
31
Not enough data
Account Management
8.3
31
Not enough data
8.3
31
Not enough data
8.0
31
Not enough data
8.2
31
Not enough data
8.2
31
Not enough data
7.8
31
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Calendar View
7.7
49
Not enough data
7.6
49
Not enough data
Shared Calendar
7.8
48
Not enough data
7.9
49
Not enough data
Accessibility
8.2
48
Not enough data
7.7
49
Not enough data
Integration
7.8
49
Not enough data
7.9
48
Not enough data
7.6
49
Not enough data
Notifications
7.7
48
Not enough data
7.7
47
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
Not enough data
Not enough data
Integrations
7.1
72
Not enough data
8.7
76
Not enough data
7.6
69
Not enough data
8.2
71
Not enough data
7.8
68
Not enough data
Branding & Customizatio
7.9
69
Not enough data
8.0
70
Not enough data
7.8
66
Not enough data
Automatic Rules & Configurations
8.7
72
Not enough data
8.7
66
Not enough data
8.3
68
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
610
7.7
564
Feature Not Available
7.4
561
Agentic AI - Email Verification
Not enough data
Not enough data
Meeting Prep - AI Meeting Assistants
7.9
14
Not enough data
7.3
14
Not enough data
6.8
14
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
14
Not enough data
7.9
14
Not enough data
7.2
13
Not enough data
Meeting Insights - AI Meeting Assistants
7.3
13
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Accessibility - AI Meeting Assistants
6.9
14
Not enough data
7.1
14
Not enough data
8.0
14
Not enough data
Agentic AI - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
9.0
312
Not enough data
8.9
307
Not enough data
8.6
283
Not enough data
Discovery
9.1
315
Not enough data
8.7
291
Not enough data
8.8
308
Not enough data
Management
8.5
280
Not enough data
8.7
303
Not enough data
Platform
8.8
286
Not enough data
8.8
293
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
205
Not enough data
Personalization
Feature Not Available
Not enough data
8.2
212
Not enough data
8.5
216
Not enough data
8.2
212
Not enough data
Administrative
8.4
211
Not enough data
8.3
207
Not enough data
8.1
206
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
624
8.6
495
8.3
616
8.6
489
8.0
606
8.6
451
Customizations
8.6
615
8.8
497
8.9
621
8.9
485
8.4
621
8.7
503
8.3
613
8.6
486
8.5
607
8.6
493
Generative AI
7.9
531
8.3
284
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.2
281
8.1
274
|
Verified
8.0
274
8.6
257
|
Verified
8.2
271
8.5
276
|
Verified
8.4
269
8.5
287
|
Verified
Contacts
8.3
270
8.6
246
|
Verified
8.1
264
8.7
276
|
Verified
8.4
269
8.8
280
|
Verified
Insights
8.3
266
8.4
276
|
Verified
8.3
264
8.6
281
|
Verified
7.7
259
8.2
273
|
Verified
8.5
266
8.5
283
|
Verified
8.2
260
8.6
277
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
53
Not enough data
Feature Not Available
Not enough data
Feedback
7.9
53
Not enough data
7.6
54
Not enough data
Feature Not Available
Not enough data
7.5
54
Not enough data
7.9
52
Not enough data
7.7
52
Not enough data
Feature Not Available
Not enough data
Generative AI
7.8
44
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
1008
8.4
964
8.8
585
8.5
983
9.1
1058
8.4
954
Lead Management
9.0
995
8.4
899
8.6
885
8.1
638
9.0
1012
8.5
911
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
932
Feature Not Available
Data Availability - Marketing Account Intelligence
8.2
82
8.6
58
Data Accuracy - Marketing Account Intelligence
8.2
81
8.5
59
Categories
Categories
Shared Categories
Apollo.io and ZoomInfo Sales are categorized as Buyer Intent Data Providers, Sales Engagement, AI Sales Assistant, Auto Dialer, Email Verification, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Lead Mining, Lead Intelligence, Visitor Identification, Lead Capture, Email Tracking, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, AI Writing Assistant, Conversation Intelligence, Email Deliverability, Sales Coaching, Lead Scoring, Sales Performance Management, Calendar, and AI Meeting Assistants
ZoomInfo Sales is categorized as Market Intelligence and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.4%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.5%
Computer Software
24.5%
Information Technology and Services
22.2%
Marketing and Advertising
4.8%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.3%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
ZoomInfo Sales
Most Helpful Favorable Review
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
Most Helpful Critical Review
Rick B.
Verified User in Information Technology and Services
We did a one-year contract three years ago without incident. However, this time when our contract expired, they are claiming that since we did not notify them ahead of time in writing that we were not renewing, we automatically were automatically renewed...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Lucas B.
Verified User in Computer Software
The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Rick B.
Verified User in Information Technology and Services
We did a one-year contract three years ago without incident. However, this time when our contract expired, they are claiming that since we did not notify them ahead of time in writing that we were not renewing, we automatically were automatically renewed...
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is ZoomInfo used for?
6 comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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