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Compare Apollo.io and Surfe 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Small-Business (82.9% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free
Apollo.io
Star Rating
(8,842)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSurfe
Star Rating
(301)4.6 out of 5
Market Segments
Small-Business (82.9% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in Lead Validation with a score of 8.9, while Surfe trails slightly behind at 8.5. Reviewers mention that Apollo.io's validation process is more robust, ensuring higher quality leads.
- Reviewers mention that Apollo.io's Browser Extension is highly rated at 9.2, providing seamless integration with web browsers, whereas Surfe's extension scores 8.9, indicating a less intuitive user experience.
- Users on G2 highlight Apollo.io's superior Industry Research Availability with a score of 8.7 compared to Surfe's 7.3. Reviewers say that Apollo.io offers more comprehensive insights, which are crucial for informed decision-making.
- G2 users report that Apollo.io's Performance and Reliability score of 9.0 outshines Surfe's 8.5, with many reviewers mentioning that Apollo.io consistently delivers fast and reliable service, which is essential for daily operations.
- Reviewers mention that Apollo.io's Search functionality is rated at 9.1, making it easier to find relevant data quickly, while Surfe's score of 7.8 indicates that users often struggle with search efficiency.
- Users say that Apollo.io's Integration to CRM/Marketing Automation is rated at 8.7, which is slightly lower than Surfe's 9.0. However, many reviewers note that Apollo.io's integrations are more versatile and user-friendly, enhancing overall workflow.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Surfe
Free
Free
- Connect your CRM to LinkedIn
- See who is already in your CRM
- View CRM fields in LinkedIn
Free Trial
Apollo.io
Free Trial is available
Surfe
Free Trial is available
Ratings
Meets Requirements
9.1
7,023
8.8
288
Ease of Use
9.1
7,110
9.2
292
Ease of Setup
8.9
3,369
8.9
272
Ease of Admin
9.1
2,316
8.5
79
Quality of Support
8.8
6,007
8.4
213
Has the product been a good partner in doing business?
9.2
2,302
8.6
69
Product Direction (% positive)
9.4
6,741
9.3
285
Features by Category
Data Availability
8.8
2354
8.4
113
8.9
2328
8.3
112
8.7
2173
7.4
109
7.5
350
7.2
107
Data Accuracy
8.4
2302
8.1
110
8.6
2260
8.3
110
7.4
339
7.6
105
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.5
948
8.1
102
8.8
1525
|
Verified
8.3
103
9.0
1649
8.5
103
8.7
1488
|
Verified
7.7
99
7.9
1141
|
Verified
6.6
98
8.4
1144
7.5
98
Features
9.0
1881
8.0
106
8.7
1641
9.0
108
8.6
1711
|
Verified
8.3
106
8.8
1833
|
Verified
7.8
104
9.1
2169
|
Verified
7.9
102
8.4
1430
7.0
104
8.4
852
7.5
103
8.6
1640
|
Verified
7.3
104
8.7
1571
|
Verified
7.6
104
Lead Intelligence
8.1
552
Not enough data
8.2
547
Not enough data
8.3
546
Not enough data
Lead Management
8.4
561
Not enough data
7.7
554
Not enough data
8.4
551
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
533
Not enough data
7.4
525
Not enough data
7.7
525
Not enough data
7.9
527
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
525
Not enough data
7.9
516
Not enough data
8.3
519
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
637
Not enough data
8.4
676
Not enough data
8.4
673
Not enough data
8.0
643
Not enough data
Organization
8.3
648
Not enough data
8.3
648
Not enough data
8.3
641
Not enough data
Performance Analysis
7.9
662
Not enough data
8.4
679
Not enough data
Sales Analysis
7.8
651
Not enough data
8.0
656
Not enough data
Generative AI
7.9
535
Not enough data
7.9
533
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.5
331
Not enough data
7.7
331
Not enough data
7.9
328
Not enough data
8.1
324
Not enough data
Tracking
8.0
328
Not enough data
7.7
323
Not enough data
8.4
328
Not enough data
8.0
324
Not enough data
7.9
318
Not enough data
Reporting
8.2
320
Not enough data
8.0
317
Not enough data
7.8
313
Not enough data
7.5
315
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.6
2131
|
Verified
Not enough data
9.0
2479
|
Verified
Not enough data
8.0
1704
|
Verified
Not enough data
8.5
1928
Not enough data
8.6
2050
|
Verified
Not enough data
8.4
1782
Not enough data
8.5
1808
Not enough data
Repeatability and Reportability
8.5
1941
|
Verified
Not enough data
8.7
2011
|
Verified
Not enough data
8.7
1998
|
Verified
Not enough data
8.4
1864
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2041
Not enough data
8.6
2013
Not enough data
8.6
1871
Not enough data
8.4
1817
Not enough data
8.2
1658
Not enough data
Generative AI
7.8
859
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
7.8
70
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.6
67
Not enough data
6.6
67
Not enough data
6.9
69
Not enough data
7.8
70
Not enough data
Automation
6.9
67
Not enough data
6.9
68
Not enough data
6.8
67
Not enough data
7.0
67
Not enough data
7.6
69
Not enough data
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
8.6
110
Not enough data
8.5
108
Not enough data
8.7
109
Not enough data
8.6
110
Not enough data
Agent Performance Management
8.5
107
Not enough data
8.3
106
Not enough data
8.6
109
Not enough data
Generative AI
8.6
96
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.8
196
Not enough data
8.5
192
Not enough data
8.7
192
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
180
Not enough data
8.7
186
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
151
Not enough data
8.4
152
Not enough data
Data Availability
8.5
223
Not enough data
8.5
230
Not enough data
7.6
219
Not enough data
Platform Additional Functionality
8.5
235
Not enough data
8.2
224
Not enough data
7.6
220
Not enough data
8.1
221
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.2
40
Not enough data
Transcription
8.3
40
Not enough data
8.2
39
Not enough data
Feature Not Available
Not enough data
8.1
39
Not enough data
Editing
8.2
39
Not enough data
8.0
39
Not enough data
8.3
39
Not enough data
8.3
38
Not enough data
Integration
7.9
39
Not enough data
7.6
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
39
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3230
|
Verified
8.5
111
8.9
3076
|
Verified
8.7
110
8.9
3265
|
Verified
8.3
109
8.8
2952
|
Verified
Feature Not Available
9.2
3054
8.9
107
Agentic AI - Lead Intelligence
Not enough data
9.5
7
Lead Monitoring
8.7
802
8.1
204
8.6
799
Feature Not Available
8.5
794
Feature Not Available
Agentic AI - Lead Capture
9.0
5
8.9
11
8.3
5
8.9
12
Data Capture
8.0
791
Feature Not Available
8.5
758
Feature Not Available
8.1
752
7.8
196
8.6
780
Feature Not Available
Analytics
8.7
777
7.9
199
8.5
765
7.5
191
Customization
8.2
754
Feature Not Available
8.4
772
Feature Not Available
8.3
750
7.9
190
8.6
775
8.8
203
Matching
8.7
137
Not enough data
8.3
134
Not enough data
8.3
134
Not enough data
Routing
8.5
133
Not enough data
8.5
129
Not enough data
8.4
131
Not enough data
8.8
128
Not enough data
Platform Operations
8.6
130
Not enough data
8.5
128
Not enough data
8.5
129
Not enough data
8.2
130
Not enough data
8.6
129
Not enough data
8.6
130
Not enough data
Revenue Sourcing and Forecasting
7.9
32
Not enough data
8.4
32
Not enough data
8.1
32
Not enough data
8.1
31
Not enough data
8.2
32
Not enough data
7.6
32
Not enough data
8.1
32
Not enough data
CRM Data Enrichment
8.8
32
Not enough data
8.4
31
Not enough data
8.3
31
Not enough data
8.7
31
Not enough data
8.7
31
Not enough data
Account Management
8.3
31
Not enough data
8.3
31
Not enough data
8.0
31
Not enough data
8.2
31
Not enough data
8.2
31
Not enough data
7.8
31
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Calendar View
7.7
49
Not enough data
7.6
49
Not enough data
Shared Calendar
7.8
48
Not enough data
7.9
49
Not enough data
Accessibility
8.2
48
Not enough data
7.7
49
Not enough data
Integration
7.8
49
Not enough data
7.9
48
Not enough data
7.6
49
Not enough data
Notifications
7.7
48
Not enough data
7.7
47
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
Not enough data
Not enough data
Integrations
7.1
72
Not enough data
8.7
76
Not enough data
7.6
69
Not enough data
8.2
71
Not enough data
7.8
68
Not enough data
Branding & Customizatio
7.9
69
Not enough data
8.0
70
Not enough data
7.8
66
Not enough data
Automatic Rules & Configurations
8.7
72
Not enough data
8.7
66
Not enough data
8.3
68
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
610
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Meeting Prep - AI Meeting Assistants
7.9
14
Not enough data
7.3
14
Not enough data
6.8
14
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
14
Not enough data
7.9
14
Not enough data
7.2
13
Not enough data
Meeting Insights - AI Meeting Assistants
7.3
13
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Accessibility - AI Meeting Assistants
6.9
14
Not enough data
7.1
14
Not enough data
8.0
14
Not enough data
Agentic AI - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
9.0
312
Not enough data
8.9
307
Not enough data
8.6
283
Not enough data
Discovery
9.1
315
Not enough data
8.7
291
Not enough data
8.8
308
Not enough data
Management
8.5
280
Not enough data
8.7
303
Not enough data
Platform
8.8
286
Not enough data
8.8
293
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
205
Not enough data
Personalization
Feature Not Available
Not enough data
8.2
212
Not enough data
8.5
216
Not enough data
8.2
212
Not enough data
Administrative
8.4
211
Not enough data
8.3
207
Not enough data
8.1
206
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
624
Not enough data
8.3
616
Not enough data
8.0
606
Not enough data
Customizations
8.6
615
Not enough data
8.9
621
Not enough data
8.4
621
Not enough data
8.3
613
Not enough data
8.5
607
Not enough data
Generative AI
7.9
531
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.2
281
Not enough data
8.0
274
Not enough data
8.2
271
Not enough data
8.4
269
Not enough data
Contacts
8.3
270
Not enough data
8.1
264
Not enough data
8.4
269
Not enough data
Insights
8.3
266
Not enough data
8.3
264
Not enough data
7.7
259
Not enough data
8.5
266
Not enough data
8.2
260
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
53
Not enough data
Feature Not Available
Not enough data
Feedback
7.9
53
Not enough data
7.6
54
Not enough data
Feature Not Available
Not enough data
7.5
54
Not enough data
7.9
52
Not enough data
7.7
52
Not enough data
Feature Not Available
Not enough data
Generative AI
7.8
44
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
1008
Not enough data
8.8
585
Not enough data
9.1
1058
Not enough data
Lead Management
9.0
995
Not enough data
8.6
885
Not enough data
9.0
1012
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
932
Not enough data
Data Availability - Marketing Account Intelligence
8.2
82
Not enough data
Data Accuracy - Marketing Account Intelligence
8.2
81
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Surfe are categorized as Lead Intelligence, Lead Capture, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Sales Engagement, Email Deliverability, AI Sales Assistant, Auto Dialer, Email Verification, Marketing Account Intelligence, Account Data Management, Sales Coaching, Outbound Call Tracking, Lead Mining, Lead Scoring, Visitor Identification, Email Tracking, Sales Performance Management, Calendar, and AI Meeting Assistants
Surfe has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfe
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.4%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.5%
Consulting
14.8%
Information Technology and Services
14.1%
Computer Software
13.4%
Marketing and Advertising
9.4%
Financial Services
4.0%
Other
44.3%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Surfe
Most Helpful Favorable Review
Scott F.
Verified User in Information Technology and Services
Really easy-to-use and powerful data enrichment tool. Love how powerful it is to bring any of your CRM knowledge right into LinkedIn and vice versa. Plus, the quality of contact info far exceeded my expectations.
Most Helpful Critical Review
Nathan B.
Verified User in Consulting
I couldn't get going and I couldn't get help during normal business hours (ET). AI chat support was unhelpful. I followed the permissions help docs (decent docs) There's some sort of bug with my HubSpot link. I would confirm in the HubSpot popup,...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Scott F.
Verified User in Information Technology and Services
Really easy-to-use and powerful data enrichment tool. Love how powerful it is to bring any of your CRM knowledge right into LinkedIn and vice versa. Plus, the quality of contact info far exceeded my expectations.
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Nathan B.
Verified User in Consulting
I couldn't get going and I couldn't get help during normal business hours (ET). AI chat support was unhelpful. I followed the permissions help docs (decent docs) There's some sort of bug with my HubSpot link. I would confirm in the HubSpot popup,...
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is Leadjet used for?
1 comment
DE
Getting Data (Accounts or Leads) out of LinkedIn to CRM systems. Messages can also be synced.Read more
Surfe has no more discussions with answers
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