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Compare Apollo.io and RocketReach 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Small-Business (68.1% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free 5 Lookups
Apollo.io
Star Rating
(8,846)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansRocketReach
Star Rating
(917)4.4 out of 5
Market Segments
Small-Business (68.1% of reviews)
Entry-Level Pricing
Free 5 Lookups
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in Lead Enrichment with a score of 8.9, while RocketReach trails slightly behind at 8.5. Reviewers mention that Apollo.io's ability to provide comprehensive data on leads significantly enhances their outreach efforts.
- Reviewers mention that Apollo.io's Browser Extension is highly rated at 9.2, making it easier to gather information directly from web pages. In contrast, RocketReach's extension, rated at 8.6, is functional but lacks some of the advanced features that users appreciate in Apollo.io.
- Users on G2 highlight Apollo.io's superior Market Insights capabilities, scoring 8.9 compared to RocketReach's 7.5. Reviewers say that Apollo.io provides more actionable insights that help in strategic decision-making.
- G2 users report that Apollo.io's AI Text Generation feature, rated at 7.7, is a standout, offering more sophisticated content creation tools than RocketReach's lower score of 6.1. Users mention that this feature saves them time and improves the quality of their outreach messages.
- Reviewers mention that Apollo.io's Integration to CRM/Marketing Automation capabilities, scoring 8.7, are more robust than RocketReach's 7.6. Users appreciate the seamless connection with their existing systems, which enhances workflow efficiency.
- Users say that Apollo.io's Reporting/Dashboards feature, rated at 8.7, provides more intuitive and customizable options compared to RocketReach's 7.7. Reviewers highlight that the visual representation of data in Apollo.io helps them track performance metrics more effectively.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
RocketReach
Free
Free
5 Lookups
Sign up and try RocketReach for free with 5 free lookups per month with no credit card required.
- Personal & Professional Emails
- Person Search
- Browser Extension
Free Trial
Apollo.io
Free Trial is available
RocketReach
Free Trial is available
Ratings
Meets Requirements
9.1
7,029
8.5
741
Ease of Use
9.1
7,117
9.0
747
Ease of Setup
8.9
3,375
9.0
347
Ease of Admin
9.1
2,316
8.9
186
Quality of Support
8.8
6,012
8.4
544
Has the product been a good partner in doing business?
9.2
2,302
8.7
181
Product Direction (% positive)
9.4
6,748
8.2
701
Features by Category
Data Availability
8.8
2358
8.4
287
8.9
2332
8.4
269
8.7
2177
8.1
244
|
Verified
7.5
354
7.0
55
Data Accuracy
8.4
2306
8.0
280
8.6
2264
8.1
263
7.4
342
6.5
58
Agentic AI - Sales Intelligence
8.0
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Platform
8.5
952
Feature Not Available
8.8
1529
|
Verified
8.0
149
|
Verified
9.0
1653
8.3
169
8.7
1492
|
Verified
7.7
128
7.9
1145
|
Verified
7.1
99
8.4
1148
7.0
106
Features
9.0
1885
8.3
223
8.7
1645
7.5
159
8.6
1715
|
Verified
7.8
184
|
Verified
8.8
1837
|
Verified
8.0
197
|
Verified
9.1
2173
|
Verified
8.6
277
|
Verified
8.4
1434
7.2
79
8.4
856
7.9
140
8.6
1644
|
Verified
7.5
119
8.7
1575
|
Verified
7.4
111
Lead Intelligence
8.1
552
Not enough data
8.2
547
Not enough data
8.3
546
Not enough data
Lead Management
8.4
561
Not enough data
7.7
554
Not enough data
8.4
551
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
533
Not enough data
7.4
525
Not enough data
7.7
525
Not enough data
7.9
527
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
525
Not enough data
7.9
516
Not enough data
8.3
519
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
637
Not enough data
8.4
676
Not enough data
8.4
673
Not enough data
8.0
643
Not enough data
Organization
8.3
648
Not enough data
8.3
648
Not enough data
8.3
641
Not enough data
Performance Analysis
7.9
662
Not enough data
8.4
679
Not enough data
Sales Analysis
7.8
651
Not enough data
8.0
656
Not enough data
Generative AI
7.9
535
Not enough data
7.9
533
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.5
332
Not enough data
7.7
332
Not enough data
7.9
329
Not enough data
8.1
325
Not enough data
Tracking
8.0
329
Not enough data
7.7
324
Not enough data
8.4
329
Not enough data
8.0
325
Not enough data
7.9
319
Not enough data
Reporting
8.2
321
Not enough data
8.1
318
Not enough data
7.8
314
Not enough data
7.5
316
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.6
2135
|
Verified
Not enough data
9.0
2483
|
Verified
Not enough data
8.0
1708
|
Verified
Not enough data
8.5
1932
Not enough data
8.6
2054
|
Verified
Not enough data
8.4
1786
Not enough data
8.5
1812
Not enough data
Repeatability and Reportability
8.5
1945
|
Verified
Not enough data
8.7
2014
|
Verified
Not enough data
8.7
2002
|
Verified
Not enough data
8.4
1868
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2045
Not enough data
8.6
2017
Not enough data
8.6
1875
Not enough data
8.4
1821
Not enough data
8.2
1662
Not enough data
Generative AI
7.8
862
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
7.8
70
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.6
67
Not enough data
6.6
67
Not enough data
6.9
69
Not enough data
7.8
70
Not enough data
Automation
6.9
67
Not enough data
6.9
68
Not enough data
6.8
67
Not enough data
7.0
67
Not enough data
7.6
69
Not enough data
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
8.6
110
Not enough data
8.5
108
Not enough data
8.7
109
Not enough data
8.6
110
Not enough data
Agent Performance Management
8.5
107
Not enough data
8.3
106
Not enough data
8.6
109
Not enough data
Generative AI
8.6
96
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.8
196
Not enough data
8.5
192
Not enough data
8.7
192
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
180
Not enough data
8.7
186
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
151
Not enough data
8.4
152
Not enough data
Data Availability
8.5
223
Not enough data
8.5
230
Not enough data
7.6
219
Not enough data
Platform Additional Functionality
8.5
235
Not enough data
8.2
224
Not enough data
7.6
220
Not enough data
8.1
221
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.2
40
Not enough data
Transcription
8.3
40
Not enough data
8.2
39
Not enough data
Feature Not Available
Not enough data
8.1
39
Not enough data
Editing
8.2
39
Not enough data
8.0
39
Not enough data
8.3
39
Not enough data
8.3
38
Not enough data
Integration
7.9
39
Not enough data
7.6
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
39
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3232
|
Verified
8.4
249
|
Verified
8.9
3078
|
Verified
8.4
237
|
Verified
8.9
3267
|
Verified
8.2
256
|
Verified
8.8
2954
|
Verified
8.1
214
|
Verified
9.2
3056
8.6
211
|
Verified
Agentic AI - Lead Intelligence
8.6
6
Not enough data
Lead Monitoring
8.7
806
7.9
169
8.6
803
Feature Not Available
8.5
798
Feature Not Available
Agentic AI - Lead Capture
8.3
8
Not enough data
7.9
8
Not enough data
Data Capture
8.0
795
7.4
150
8.5
762
Feature Not Available
8.1
756
7.5
152
8.6
784
7.9
165
Analytics
8.7
781
8.0
152
8.5
769
7.6
86
Customization
8.2
758
Feature Not Available
8.4
776
Feature Not Available
8.3
754
Feature Not Available
8.6
779
7.6
140
Matching
8.7
137
Not enough data
8.3
134
Not enough data
8.3
134
Not enough data
Routing
8.5
133
Not enough data
8.5
129
Not enough data
8.4
131
Not enough data
8.8
128
Not enough data
Platform Operations
8.6
130
Not enough data
8.5
128
Not enough data
8.5
129
Not enough data
8.2
130
Not enough data
8.6
129
Not enough data
8.6
130
Not enough data
Revenue Sourcing and Forecasting
7.9
32
Not enough data
8.4
32
Not enough data
8.1
32
Not enough data
8.1
31
Not enough data
8.2
32
Not enough data
7.6
32
Not enough data
8.1
32
Not enough data
CRM Data Enrichment
8.8
32
Not enough data
8.4
31
Not enough data
8.3
31
Not enough data
8.7
31
Not enough data
8.7
31
Not enough data
Account Management
8.3
31
Not enough data
8.3
31
Not enough data
8.0
31
Not enough data
8.2
31
Not enough data
8.2
31
Not enough data
7.8
31
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Calendar View
7.7
49
Not enough data
7.6
49
Not enough data
Shared Calendar
7.8
48
Not enough data
7.9
49
Not enough data
Accessibility
8.2
48
Not enough data
7.7
49
Not enough data
Integration
7.8
49
Not enough data
7.9
48
Not enough data
7.6
49
Not enough data
Notifications
7.7
48
Not enough data
7.7
47
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
Not enough data
Not enough data
Integrations
7.2
73
Not enough data
8.7
77
Not enough data
7.6
70
Not enough data
8.1
72
Not enough data
7.8
69
Not enough data
Branding & Customizatio
7.9
70
Not enough data
7.9
71
Not enough data
7.7
67
Not enough data
Automatic Rules & Configurations
8.7
73
Not enough data
8.7
67
Not enough data
8.4
69
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
613
6.2
146
Feature Not Available
5.9
147
Agentic AI - Email Verification
9.2
6
Not enough data
Meeting Prep - AI Meeting Assistants
7.9
14
Not enough data
7.3
14
Not enough data
6.8
14
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
14
Not enough data
7.9
14
Not enough data
7.2
13
Not enough data
Meeting Insights - AI Meeting Assistants
7.3
13
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Accessibility - AI Meeting Assistants
6.9
14
Not enough data
7.1
14
Not enough data
8.0
14
Not enough data
Agentic AI - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.9
6
Not enough data
8.3
6
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
9.0
312
Not enough data
8.9
307
Not enough data
8.6
283
Not enough data
Discovery
9.1
315
Not enough data
8.7
291
Not enough data
8.8
308
Not enough data
Management
8.5
280
Not enough data
8.7
303
Not enough data
Platform
8.8
286
Not enough data
8.8
293
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
206
Not enough data
Personalization
Feature Not Available
Not enough data
8.2
213
Not enough data
8.5
217
Not enough data
8.2
213
Not enough data
Administrative
8.4
212
Not enough data
8.3
208
Not enough data
8.1
207
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
625
Not enough data
8.3
617
Not enough data
8.0
607
Not enough data
Customizations
8.6
616
Not enough data
8.9
622
Not enough data
8.4
622
Not enough data
8.3
614
Not enough data
8.5
608
Not enough data
Generative AI
7.9
532
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.2
282
Not enough data
8.0
275
Not enough data
8.2
272
Not enough data
8.4
270
Not enough data
Contacts
8.3
271
Not enough data
8.1
265
Not enough data
8.4
270
Not enough data
Insights
8.3
267
Not enough data
8.3
265
Not enough data
7.7
260
Not enough data
8.5
267
Not enough data
8.2
261
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
53
Not enough data
Feature Not Available
Not enough data
Feedback
7.9
53
Not enough data
7.6
54
Not enough data
Feature Not Available
Not enough data
7.5
54
Not enough data
7.9
52
Not enough data
7.7
52
Not enough data
Feature Not Available
Not enough data
Generative AI
7.8
44
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
1008
7.4
27
8.8
585
7.3
27
9.1
1058
8.1
55
Lead Management
9.0
995
7.9
53
8.6
885
Feature Not Available
9.0
1012
8.2
28
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
932
Feature Not Available
Data Availability - Marketing Account Intelligence
8.2
82
7.2
23
Data Accuracy - Marketing Account Intelligence
8.2
81
7.1
23
Categories
Categories
Shared Categories
Apollo.io and RocketReach are categorized as Email Verification, Marketing Account Intelligence, Lead Mining, Lead Intelligence, Lead Capture, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Sales Engagement, Email Deliverability, AI Sales Assistant, Auto Dialer, Account Data Management, Sales Coaching, Outbound Call Tracking, Lead Scoring, Visitor Identification, Email Tracking, Sales Performance Management, Calendar, and AI Meeting Assistants
RocketReach has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RocketReach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.0%
Computer Software
13.4%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.5%
Marketing and Advertising
8.9%
Financial Services
6.4%
Computer Software
6.4%
Information Technology and Services
6.1%
Staffing and Recruiting
5.1%
Other
67.1%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
RocketReach
Most Helpful Favorable Review
Michael L.
Verified User in Real Estate
Easy to use and accurate. Allows me to find the emails of those I need to reach. It provides the info I need when I need it.
Most Helpful Critical Review
Edo M.
Verified User in Building Materials
It 's very narrow search tool with very limited results and nearly ni options to choose from. Also there are some technical difficulties. For example, when You are browsing multi page list of found potential contacts, if You want to go back a page,...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Michael L.
Verified User in Real Estate
Easy to use and accurate. Allows me to find the emails of those I need to reach. It provides the info I need when I need it.
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Edo M.
Verified User in Building Materials
It 's very narrow search tool with very limited results and nearly ni options to choose from. Also there are some technical difficulties. For example, when You are browsing multi page list of found potential contacts, if You want to go back a page,...
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
no option to delete this review , so I am spamming this
4 comments
VP
I'm unable to translate URLs or web addresses as they don't contain translatable text. If you have any other text in the Unknown Language that you need...Read more
How much does RocketReach cost?
4 comments
DB
It is a steep monthly cost, $75.00/160 look ups, HOWEVER, you get what you pay for. 99% of my look ups are legitimate email addresses, both personal and...Read more
What is the best way to get an exact email from this program?
3 comments
MW
I support Steve's comment about knowing the exact company name. However, if the contact you are looking for is new to the company, I have encountered the...Read more
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