Introducing G2.ai, the future of software buying.Try now
Compare Apollo.io and Cognism 
At a Glance
Market Segments
Small-Business (67.8% of reviews)
Mid-Market (52.1% of reviews)
Entry-Level Pricing
Free 1 user Per Month
No pricing available
Apollo.io
Star Rating
(8,844)4.7 out of 5
Market Segments
Small-Business (67.8% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansCognism
Star Rating
(991)4.6 out of 5
Market Segments
Mid-Market (52.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CognismSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in its Lead Builder feature, scoring 9.0, which allows for highly customizable lead generation, while Cognism's Lead Builder scores lower at 8.6, indicating less flexibility in creating tailored lead lists.
- Reviewers mention that Apollo.io's Contact Data Accuracy is rated at 8.4, providing reliable information for outreach, whereas Cognism's score of 8.0 suggests some inconsistencies in the data quality.
- G2 users highlight Apollo.io's superior Segmentation capabilities with a score of 9.0, enabling users to effectively target specific audiences, compared to Cognism's score of 8.7, which may limit segmentation options.
- Users on G2 appreciate Apollo.io's Market Insights feature, rated at 8.9, for delivering valuable industry trends, while Cognism's lower score of 8.0 indicates a less comprehensive insights offering.
- Reviewers say that Apollo.io's Performance and Reliability score of 9.0 reflects its consistent uptime and responsiveness, whereas Cognism's score of 8.8, while still good, suggests occasional performance issues.
- Users report that Apollo.io's Ease of Setup is rated at 8.9, making it user-friendly for new adopters, while Cognism's score of 9.1 indicates a slightly easier onboarding process, which may appeal to those prioritizing quick implementation.
Featured Products
Sponsored
Byteplant Email Validator
(20)
Sales Intelligence
Visit Website
Sponsored
Fathom
(5473)
Sales Intelligence
Visit Website
Sponsored
momencio
(9)
Sales Intelligence
Visit Website
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Cognism
No pricing availableFree Trial
Apollo.io
Free Trial is available
Cognism
No trial information availableRatings
Meets Requirements
9.1
7,024
8.8
837
Ease of Use
9.1
7,111
9.1
852
Ease of Setup
8.9
3,370
9.1
429
Ease of Admin
9.1
2,316
9.0
176
Quality of Support
8.8
6,008
9.2
774
Has the product been a good partner in doing business?
9.2
2,302
9.3
178
Product Direction (% positive)
9.4
6,742
9.3
801
Features by Category
Data Availability
8.8
2354
8.4
489
8.9
2328
8.6
482
8.7
2173
8.1
452
|
Verified
7.5
350
7.7
220
Data Accuracy
8.4
2302
7.9
480
8.6
2260
8.3
469
7.4
339
7.9
218
Agentic AI - Sales Intelligence
Not enough data
5.8
6
Not enough data
6.7
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.5
6
Platform
8.5
948
Feature Not Available
8.8
1525
|
Verified
8.4
350
|
Verified
9.0
1649
8.7
367
8.7
1488
|
Verified
8.0
298
7.9
1141
|
Verified
Feature Not Available
8.4
1144
8.3
328
Features
9.0
1881
8.6
443
8.7
1641
8.6
423
8.6
1711
|
Verified
8.1
421
|
Verified
8.8
1833
|
Verified
8.3
430
|
Verified
9.1
2169
|
Verified
8.7
463
|
Verified
8.4
1430
7.6
311
8.4
852
7.9
372
8.6
1640
|
Verified
8.0
391
|
Verified
8.7
1571
|
Verified
7.6
378
|
Verified
Lead Intelligence
8.1
552
Not enough data
8.2
547
Not enough data
8.3
546
Not enough data
Lead Management
8.4
561
Not enough data
7.7
554
Not enough data
8.4
551
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
533
Not enough data
7.4
525
Not enough data
7.7
525
Not enough data
7.9
527
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
525
Not enough data
7.9
516
Not enough data
8.3
519
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
637
Not enough data
8.4
676
Not enough data
8.4
673
Not enough data
8.0
643
Not enough data
Organization
8.3
648
Not enough data
8.3
648
Not enough data
8.3
641
Not enough data
Performance Analysis
7.9
662
Not enough data
8.4
679
Not enough data
Sales Analysis
7.8
651
Not enough data
8.0
656
Not enough data
Generative AI
7.9
535
Not enough data
7.9
533
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.5
331
Not enough data
7.7
331
Not enough data
7.9
328
Not enough data
8.1
324
Not enough data
Tracking
8.0
328
Not enough data
7.7
323
Not enough data
8.4
328
Not enough data
8.0
324
Not enough data
7.9
318
Not enough data
Reporting
8.2
320
Not enough data
8.0
317
Not enough data
7.8
313
Not enough data
7.5
315
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.6
2132
|
Verified
Not enough data
9.0
2480
|
Verified
Not enough data
8.0
1705
|
Verified
Not enough data
8.5
1929
Not enough data
8.6
2051
|
Verified
Not enough data
8.4
1783
Not enough data
8.5
1809
Not enough data
Repeatability and Reportability
8.5
1942
|
Verified
Not enough data
8.7
2011
|
Verified
Not enough data
8.7
1999
|
Verified
Not enough data
8.4
1865
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2042
Not enough data
8.6
2014
Not enough data
8.6
1872
Not enough data
8.4
1818
Not enough data
8.2
1659
Not enough data
Generative AI
7.8
860
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
7.8
70
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.6
67
Not enough data
6.6
67
Not enough data
6.9
69
Not enough data
7.8
70
Not enough data
Automation
6.9
67
Not enough data
6.9
68
Not enough data
6.8
67
Not enough data
7.0
67
Not enough data
7.6
69
Not enough data
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
8.6
110
Not enough data
8.5
108
Not enough data
8.7
109
Not enough data
8.6
110
Not enough data
Agent Performance Management
8.5
107
Not enough data
8.3
106
Not enough data
8.6
109
Not enough data
Generative AI
8.6
96
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.8
196
Not enough data
8.5
192
Not enough data
8.7
192
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.6
180
Not enough data
8.7
186
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
151
Not enough data
8.4
152
Not enough data
Data Availability
8.5
223
Not enough data
8.5
230
Not enough data
7.6
219
Not enough data
Platform Additional Functionality
8.5
235
Not enough data
8.2
224
Not enough data
7.6
220
Not enough data
8.1
221
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.2
40
Not enough data
Transcription
8.3
40
Not enough data
8.2
39
Not enough data
Feature Not Available
Not enough data
8.1
39
Not enough data
Editing
8.2
39
Not enough data
8.0
39
Not enough data
8.3
39
Not enough data
8.3
38
Not enough data
Integration
7.9
39
Not enough data
7.6
40
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
39
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3230
|
Verified
8.4
433
|
Verified
8.9
3076
|
Verified
8.4
430
|
Verified
8.9
3265
|
Verified
8.2
449
|
Verified
8.8
2952
|
Verified
8.1
416
|
Verified
9.2
3054
9.0
445
|
Verified
Agentic AI - Lead Intelligence
Not enough data
7.6
13
Lead Monitoring
8.7
803
Not enough data
8.6
800
Not enough data
8.5
795
Not enough data
Agentic AI - Lead Capture
8.6
6
Not enough data
8.1
6
Not enough data
Data Capture
8.0
792
Not enough data
8.5
759
Not enough data
8.1
753
Not enough data
8.6
781
Not enough data
Analytics
8.7
778
Not enough data
8.5
766
Not enough data
Customization
8.2
755
Not enough data
8.4
773
Not enough data
8.3
751
Not enough data
8.6
776
Not enough data
Matching
8.7
137
Not enough data
8.3
134
Not enough data
8.3
134
Not enough data
Routing
8.5
133
Not enough data
8.5
129
Not enough data
8.4
131
Not enough data
8.8
128
Not enough data
Platform Operations
8.6
130
Not enough data
8.5
128
Not enough data
8.5
129
Not enough data
8.2
130
Not enough data
8.6
129
Not enough data
8.6
130
Not enough data
Revenue Sourcing and Forecasting
7.9
32
Not enough data
8.4
32
Not enough data
8.1
32
Not enough data
8.1
31
Not enough data
8.2
32
Not enough data
7.6
32
Not enough data
8.1
32
Not enough data
CRM Data Enrichment
8.8
32
Not enough data
8.4
31
Not enough data
8.3
31
Not enough data
8.7
31
Not enough data
8.7
31
Not enough data
Account Management
8.3
31
Not enough data
8.3
31
Not enough data
8.0
31
Not enough data
8.2
31
Not enough data
8.2
31
Not enough data
7.8
31
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Calendar View
7.7
49
Not enough data
7.6
49
Not enough data
Shared Calendar
7.8
48
Not enough data
7.9
49
Not enough data
Accessibility
8.2
48
Not enough data
7.7
49
Not enough data
Integration
7.8
49
Not enough data
7.9
48
Not enough data
7.6
49
Not enough data
Notifications
7.7
48
Not enough data
7.7
47
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
Not enough data
Not enough data
Integrations
7.1
72
Not enough data
8.7
76
Not enough data
7.6
69
Not enough data
8.2
71
Not enough data
7.8
68
Not enough data
Branding & Customizatio
7.9
69
Not enough data
8.0
70
Not enough data
7.8
66
Not enough data
Automatic Rules & Configurations
8.7
72
Not enough data
8.7
66
Not enough data
8.3
68
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
611
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
9.0
5
Not enough data
Meeting Prep - AI Meeting Assistants
7.9
14
Not enough data
7.3
14
Not enough data
6.8
14
Not enough data
Meeting Automation - AI Meeting Assistants
8.1
14
Not enough data
7.9
14
Not enough data
7.2
13
Not enough data
Meeting Insights - AI Meeting Assistants
7.3
13
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Accessibility - AI Meeting Assistants
6.9
14
Not enough data
7.1
14
Not enough data
8.0
14
Not enough data
Agentic AI - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.9
6
7.1
14
8.3
6
6.2
14
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
9.0
312
Not enough data
8.9
307
Not enough data
8.6
283
Not enough data
Discovery
9.1
315
Not enough data
8.7
291
Not enough data
8.8
308
Not enough data
Management
8.5
280
Not enough data
8.7
303
Not enough data
Platform
8.8
286
Not enough data
8.8
293
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
206
Not enough data
Personalization
Feature Not Available
Not enough data
8.2
213
Not enough data
8.5
217
Not enough data
8.2
213
Not enough data
Administrative
8.4
212
Not enough data
8.3
208
Not enough data
8.1
207
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
624
Not enough data
8.3
616
Not enough data
8.0
606
Not enough data
Customizations
8.6
615
Not enough data
8.9
621
Not enough data
8.4
621
Not enough data
8.3
613
Not enough data
8.5
607
Not enough data
Generative AI
7.9
531
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.2
281
Not enough data
8.0
274
Not enough data
8.2
271
Not enough data
8.4
269
Not enough data
Contacts
8.3
270
Not enough data
8.1
264
Not enough data
8.4
269
Not enough data
Insights
8.3
266
Not enough data
8.3
264
Not enough data
7.7
259
Not enough data
8.5
266
Not enough data
8.2
260
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.4
53
Not enough data
Feature Not Available
Not enough data
Feedback
7.9
53
Not enough data
7.6
54
Not enough data
Feature Not Available
Not enough data
7.5
54
Not enough data
7.9
52
Not enough data
7.7
52
Not enough data
Feature Not Available
Not enough data
Generative AI
7.8
44
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
1008
7.9
80
8.8
585
8.3
118
9.1
1058
Feature Not Available
Lead Management
9.0
995
8.7
124
8.6
885
Feature Not Available
9.0
1012
8.5
123
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
932
Feature Not Available
Data Availability - Marketing Account Intelligence
8.2
82
7.8
50
Data Accuracy - Marketing Account Intelligence
8.2
81
7.8
52
Categories
Categories
Shared Categories
Apollo.io and Cognism are categorized as Marketing Account Intelligence, Lead Mining, Lead Intelligence, and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Revenue Operations & Intelligence (RO&I), Lead-to-Account Matching and Routing, Transcription, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Sales Engagement, Email Deliverability, AI Sales Assistant, Auto Dialer, Email Verification, Account Data Management, Sales Coaching, Outbound Call Tracking, Lead Scoring, Visitor Identification, Lead Capture, Email Tracking, Sales Performance Management, Calendar, and AI Meeting Assistants
Cognism has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.4%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.5%
Computer Software
24.8%
Information Technology and Services
20.7%
Marketing and Advertising
7.3%
Financial Services
6.1%
Staffing and Recruiting
3.8%
Other
37.2%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Cognism
Most Helpful Favorable Review
Verified User in Market Research
Cognism is very intuitive and has a wealth of features which can be used in various capacities within our business. I've been able to identify and contact potential leads as well as to check that the information we have on current clients is up to...
Most Helpful Critical Review
Simon S.
Verified User in Marketing and Advertising
Cognism hide their auto-renewal policy through a hyperlink on the contract you'll sign. If they were upfront about the auto-renewal (knowing no one would sign if they read it) it would be on page one of your agreement (not hidden behind hyperlinked...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Verified User in Market Research
Cognism is very intuitive and has a wealth of features which can be used in various capacities within our business. I've been able to identify and contact potential leads as well as to check that the information we have on current clients is up to...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Simon S.
Verified User in Marketing and Advertising
Cognism hide their auto-renewal policy through a hyperlink on the contract you'll sign. If they were upfront about the auto-renewal (knowing no one would sign if they read it) it would be on page one of your agreement (not hidden behind hyperlinked...
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
I'm unable to provide specific details about the amount of data I have access to, but I am trained on a diverse range of publicly available data up to October 2023.
1 comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
