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Compare Amplitude Analytics and Google Tag Manager 
At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (53.3% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,382)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Tag Manager
Star Rating
(411)4.6 out of 5
Market Segments
Small-Business (53.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amplitude Analytics excels in Custom Event Tracking with a score of 8.9, while Google Tag Manager also performs well with a score of 9.0. Reviewers mention that GTM's flexibility in setting up custom events is a significant advantage for users looking for tailored tracking solutions.
- Reviewers mention that Google Tag Manager shines in Real-Time Reporting, scoring 9.3 compared to Amplitude's 8.5. Users on G2 appreciate GTM's ability to provide immediate insights, which is crucial for time-sensitive decision-making.
- Users say that Amplitude Analytics offers superior Quality of Support with a score of 8.5, while GTM lags behind at 7.1. Reviewers highlight that Amplitude's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- G2 users report that Google Tag Manager has a better score in Performance and Reliability at 9.1 compared to Amplitude's 8.5. Users mention that GTM's robust infrastructure ensures consistent performance, which is vital for maintaining accurate tracking.
- Reviewers mention that Amplitude Analytics provides more comprehensive User-Level Analytics with a score of 8.7, while GTM's focus is more on event tracking. Users appreciate the depth of insights available in Amplitude, which helps in understanding user behavior more effectively.
- Users on G2 report that Google Tag Manager is favored for its Ease of Setup, scoring 7.9 compared to Amplitude's 8.0. However, some users mention that while GTM is easy to set up, Amplitude's setup process is more intuitive for those who require advanced analytics capabilities.
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Sponsored
Reaktion
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Digital Analytics
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Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Tag Manager
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Tag Manager
No trial information availableRatings
Meets Requirements
8.5
1,776
9.2
334
Ease of Use
8.4
1,791
8.0
335
Ease of Setup
7.9
684
7.9
194
Ease of Admin
8.4
555
8.3
189
Quality of Support
8.4
1,370
7.1
273
Has the product been a good partner in doing business?
8.7
530
8.1
164
Product Direction (% positive)
8.5
1,613
8.8
325
Features by Category
Metrics
8.4
618
9.0
203
8.5
610
8.9
202
7.8
566
8.7
196
8.8
639
9.1
229
8.8
643
9.0
235
8.2
591
8.4
179
8.0
556
8.3
176
8.9
620
9.1
220
8.9
638
8.6
181
Reporting
8.5
596
Feature Not Available
8.3
543
8.4
162
8.1
513
8.1
153
8.6
610
Feature Not Available
8.2
496
Feature Not Available
8.2
502
8.6
167
8.6
617
Feature Not Available
Other
8.6
590
8.6
180
7.7
428
8.5
164
7.6
386
8.3
161
7.8
469
9.0
192
7.8
369
8.9
152
7.3
330
8.0
119
7.6
341
8.2
146
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.1
537
8.8
154
8.0
482
8.7
169
8.5
638
9.1
213
8.6
660
9.1
221
User Identification
7.8
541
Not enough data
8.8
699
Not enough data
8.3
595
Not enough data
Tracking & Reporting
8.9
728
Not enough data
8.6
666
Not enough data
7.8
582
Not enough data
8.6
719
Not enough data
8.1
701
Not enough data
8.8
692
Not enough data
Metrics
8.6
589
Not enough data
7.6
474
Not enough data
8.4
571
Not enough data
8.3
511
Not enough data
9.1
594
Not enough data
Product Analytics
8.3
851
Not enough data
8.7
1012
Not enough data
8.5
976
Not enough data
8.8
1031
Not enough data
7.1
639
Not enough data
8.1
769
Not enough data
7.1
548
Not enough data
7.8
731
Not enough data
Agentic AI - Product Analytics
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
5.7
5
Not enough data
Metrics
8.6
589
Not enough data
7.6
474
Not enough data
8.4
571
Not enough data
8.3
511
Not enough data
9.1
594
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.2%
Information Technology and Services
13.7%
Financial Services
10.1%
Internet
4.8%
Health, Wellness and Fitness
4.0%
Other
49.1%
Marketing and Advertising
33.8%
Computer Software
9.1%
Information Technology and Services
8.6%
Internet
6.1%
Retail
3.0%
Other
39.3%
Most Helpful Reviews
Amplitude Analytics
Most Helpful Favorable Review
Verified User in Hospital & Health Care
It really is able to segment user data so well! Way better and easier to create dashboards than Google Analytics
Most Helpful Critical Review
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Google Tag Manager
Most Helpful Favorable Review
Yashraj D.
Verified User in Legal Services
GTM, through its comprehensive and easy to understand UI delivers a big boost to our marketing efforts. Targeting our potential client base who've visited our website and other platforms is easy and efficient. We've had multiple implementations of GTM now.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.
Verified User in Hospital & Health Care
It really is able to segment user data so well! Way better and easier to create dashboards than Google Analytics
Yashraj D.
Verified User in Legal Services
GTM, through its comprehensive and easy to understand UI delivers a big boost to our marketing efforts. Targeting our potential client base who've visited our website and other platforms is easy and efficient. We've had multiple implementations of GTM now.
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Verified User in Marketing and Advertising
Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.
Discussions
What does amplitude software do?
2 comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is the difference between Google Analytics and Google Tag Manager?
2 comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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