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Compare AdRoll and LinkedIn Marketing Solutions 
At a Glance
Market Segments
Small-Business (55.9% of reviews)
Small-Business (44.4% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(640)4.0 out of 5
Market Segments
Small-Business (55.9% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plansLinkedIn Marketing Solutions
Star Rating
(262)4.0 out of 5
Market Segments
Small-Business (44.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LinkedIn Marketing SolutionsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in Manage Email Deliverability with a score of 8.5, indicating that it effectively helps users ensure their emails reach the intended inboxes. In contrast, LinkedIn Marketing Solutions does not have a comparable feature, which may limit its email marketing effectiveness.
- Reviewers mention that AdRoll's A/B Testing feature scores an impressive 8.5, allowing users to optimize their campaigns effectively. LinkedIn Marketing Solutions, while offering A/B testing, scores slightly lower at 8.3, suggesting that AdRoll may provide a more robust testing environment.
- G2 users highlight AdRoll's superior Cross-Device Attribution with a score of 8.6, which is crucial for tracking user behavior across multiple devices. LinkedIn Marketing Solutions, on the other hand, scores 8.4, indicating a solid but slightly less effective attribution capability.
- Users on G2 report that AdRoll's Lead Builder feature, scoring 8.3, is particularly effective for generating high-quality leads. In comparison, LinkedIn Marketing Solutions does not have a direct equivalent, which may impact its lead generation capabilities.
- Reviewers mention that AdRoll's Behavioral Targeting feature scores 8.2, allowing for more personalized marketing efforts. LinkedIn Marketing Solutions, while also offering targeting options, scores slightly lower at 8.0, suggesting that AdRoll may provide a more nuanced targeting experience.
- Users say that AdRoll's Campaign Optimization feature, with a score of 7.5, is effective in enhancing campaign performance. LinkedIn Marketing Solutions, however, scores lower at 7.0, indicating that users may find AdRoll's optimization tools more beneficial for their marketing strategies.
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Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum.
- Access to Retargeting & Brand Awareness Ads
- Contextual, Demographic & Behavior Targeting
- Visitor Insights
LinkedIn Marketing Solutions
No pricing availableFree Trial
AdRoll
Free Trial is available
LinkedIn Marketing Solutions
No trial information availableRatings
Meets Requirements
8.2
536
8.2
213
Ease of Use
8.2
541
8.0
218
Ease of Setup
8.2
328
7.8
103
Ease of Admin
8.1
310
7.9
94
Quality of Support
7.9
515
7.5
187
Has the product been a good partner in doing business?
8.1
309
7.8
90
Product Direction (% positive)
7.1
525
6.7
210
Features by Category
Channel Functionality
8.2
372
Not enough data
Platform Interoperability
7.8
58
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
7.5
158
7.6
395
7.0
153
8.1
398
Feature Not Available
7.0
342
5.6
120
7.7
337
6.0
113
7.8
326
Feature Not Available
7.7
283
7.6
111
7.7
328
Feature Not Available
8.1
369
Feature Not Available
7.5
348
7.0
137
7.5
303
6.8
122
7.7
184
7.2
62
7.8
182
6.8
63
Targeting
7.8
377
8.6
163
8.7
398
7.8
134
8.0
343
8.4
156
7.7
312
7.9
132
Platform
7.8
257
7.3
104
7.2
306
Feature Not Available
8.1
343
7.8
141
8.0
375
7.8
157
7.9
288
7.7
135
7.5
298
7.0
139
7.5
296
7.3
124
7.8
243
8.0
108
7.6
309
7.4
145
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.4
137
Not enough data
8.4
168
Not enough data
8.1
156
Not enough data
8.2
177
Not enough data
8.3
166
Not enough data
8.3
166
Not enough data
8.2
149
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
8.6
26
|
Verified
Not enough data
7.5
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.1
18
|
Verified
Not enough data
8.8
23
|
Verified
Not enough data
8.3
27
|
Verified
Not enough data
8.0
22
|
Verified
Not enough data
Reporting
8.4
29
|
Verified
Not enough data
8.5
29
|
Verified
Not enough data
8.2
25
|
Verified
Not enough data
Platform Interoperability
7.5
24
Not enough data
Mobile Functionality
8.0
192
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
7.5
158
7.6
395
7.0
153
8.1
398
Feature Not Available
7.0
342
5.6
120
7.7
337
6.0
113
7.8
326
Feature Not Available
7.7
283
7.6
111
7.7
328
Feature Not Available
8.1
369
Feature Not Available
7.5
348
7.0
137
7.5
303
6.8
122
7.7
184
7.2
62
7.8
182
6.8
63
Targeting
7.8
377
8.6
163
8.7
398
7.8
134
8.0
343
8.4
156
7.7
312
7.9
132
Mobile
7.9
159
Not enough data
7.7
184
7.2
62
7.8
182
6.8
63
Platform
7.8
257
7.3
104
7.2
306
Feature Not Available
8.1
343
7.8
141
8.0
375
7.8
157
7.9
288
7.7
135
7.5
298
7.0
139
7.5
296
7.3
124
7.8
243
8.0
108
7.6
309
7.4
145
Platform Interoperability
7.5
6
Not enough data
Video Functionality
8.1
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
7.5
158
7.6
395
7.0
153
8.1
398
Feature Not Available
7.0
342
5.6
120
7.7
337
6.0
113
7.8
326
Feature Not Available
7.7
283
7.6
111
7.7
328
Feature Not Available
8.1
369
Feature Not Available
7.5
348
7.0
137
7.5
303
6.8
122
7.7
184
7.2
62
7.8
182
6.8
63
Targeting
7.8
377
8.6
163
8.7
398
7.8
134
8.0
343
8.4
156
7.7
312
7.9
132
Platform
7.8
257
7.3
104
7.2
306
Feature Not Available
8.1
343
7.8
141
8.0
375
7.8
157
7.9
288
7.7
135
7.5
298
7.0
139
7.5
296
7.3
124
7.8
243
8.0
108
7.6
309
7.4
145
Platform Interoperability
8.2(won by 0.4)
28
7.8
21
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.0(won by default)
212
Feature Not Available
Campaign Management
8.0(won by 0.5)
405
7.5
158
7.6(won by 0.6)
395
7.0
153
8.1(won by default)
398
Feature Not Available
7.0(won by 1.4)
342
5.6
120
7.7(won by 1.7)
337
6.0
113
7.8(won by default)
326
Feature Not Available
7.7(won by 0.1)
283
7.6
111
7.7(won by default)
328
Feature Not Available
8.1(won by default)
369
Feature Not Available
7.5(won by 0.5)
348
7.0
137
7.5(won by 0.7)
303
6.8
122
7.7(won by 0.5)
184
7.2
62
7.8(won by 1.0)
182
6.8
63
Targeting
7.8
377
8.6(won by 0.8)
163
8.7(won by 0.9)
398
7.8
134
8.0
343
8.4(won by 0.4)
156
7.7
312
7.9(won by 0.2)
132
Platform
7.8(won by 0.5)
257
7.3
104
7.2(won by default)
306
Feature Not Available
8.1(won by 0.3)
343
7.8
141
8.0(won by 0.2)
375
7.8
157
7.9(won by 0.2)
288
7.7
135
7.5(won by 0.5)
298
7.0
139
7.5(won by 0.2)
296
7.3
124
7.8
243
8.0(won by 0.2)
108
7.6(won by 0.2)
309
7.4
145
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
7.5
158
7.6
395
7.0
153
8.1
398
Feature Not Available
7.0
342
5.6
120
7.7
337
6.0
113
7.8
326
Feature Not Available
7.7
283
7.6
111
7.7
328
Feature Not Available
8.1
369
Feature Not Available
7.5
348
7.0
137
7.5
303
6.8
122
7.7
184
7.2
62
7.8
182
6.8
63
Targeting
7.8
377
8.6
163
8.7
398
7.8
134
8.0
343
8.4
156
7.7
312
7.9
132
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
257
7.3
104
7.2
306
Feature Not Available
8.1
343
7.8
141
8.0
375
7.8
157
7.9
288
7.7
135
7.5
298
7.0
139
7.5
296
7.3
124
7.8
243
8.0
108
7.6
309
7.4
145
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and LinkedIn Marketing Solutions are categorized as Social Media Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Marketing Solutions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
6.0%
Apparel & Fashion
4.9%
Information Technology and Services
4.4%
Other
51.8%
Marketing and Advertising
19.4%
Computer Software
13.5%
Information Technology and Services
11.1%
Internet
5.2%
Management Consulting
4.0%
Other
46.8%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Adroll cookie attributes sales to its campaigns that should not be
LinkedIn Marketing Solutions
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love that I can target people on such specific job titles, industries, skills, companies, etc.
Most Helpful Critical Review
Matt H.
Verified User in Marketing and Advertising
I didn't like how sponsored updates charged you per click if someone clicked to your company page rather than the ad at hand. Also wasn't crazy about the reporting, as you have no ideas what company clicked. Also if you have any issues with your LinkedIn...
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Verified User in Marketing and Advertising
I love that I can target people on such specific job titles, industries, skills, companies, etc.
Verified User in Marketing and Advertising
Adroll cookie attributes sales to its campaigns that should not be
Matt H.
Verified User in Marketing and Advertising
I didn't like how sponsored updates charged you per click if someone clicked to your company page rather than the ad at hand. Also wasn't crazy about the reporting, as you have no ideas what company clicked. Also if you have any issues with your LinkedIn...
Discussions
If you account got suspended will your campaign keep running?
1 comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
What other ways are there to track the success of a campaign if not down to the individual?
2 comments
GK
Hi Nadia, I first used LinkedIn for marketing four years ago. My question involved a very specific area - the source of business, down to the transaction or...Read more
How can LinkedIn be used for marketing?
1 comment
MM
By building a strong profile related to your business.Read more
What are marketing solutions?
1 comment
IO
LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:
1....Read more
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