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Gina Marie K.
GK
Writer / Creative Marketing Professional *Actively Seeking Opportunities*

What other ways are there to track the success of a campaign if not down to the individual?

I could have compared our list of clients with our list of clicks, had they been available. Does any expert on the platform have any recommendations on how to measure LinkedIn campaign success?
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Gina Marie K.
GK
Writer / Creative Marketing Professional *Actively Seeking Opportunities*
0
Hi Nadia, I first used LinkedIn for marketing four years ago. My question involved a very specific area - the source of business, down to the transaction or interaction. While I appreciate you sending the link, reading though the content - LinkedIn's consultative how-to is helpful but looking at the platform itself as a network and the product that they sell a channel... small business clients without a website embedded with sophisticated transaction tracking... how to audit the success of LinkedIn advertising? For clarity, looking for strategies that reconciled "the impression" to a business activity.
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Nadia Konadu F.
NF
BBA Marketing , MSc Supply Chain Engineering and Management
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