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Compare AdRoll and Adobe Advertising Cloud 
At a Glance
Market Segments
Small-Business (55.9% of reviews)
Mid-Market (34.7% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(640)4.0 out of 5
Market Segments
Small-Business (55.9% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plansAdobe Advertising Cloud
Star Rating
(99)3.7 out of 5
Market Segments
Mid-Market (34.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in Email Deliverability with a score of 8.5, while Adobe Advertising Cloud falls short in this area, lacking specific email marketing features that users find essential.
- Reviewers mention that AdRoll's Automated Ad Creation feature, rated at 8.5, significantly streamlines the ad creation process, whereas Adobe Advertising Cloud's similar functionality is perceived as less intuitive, scoring only 8.0.
- G2 users highlight AdRoll's superior Ease of Use with a score of 8.2, contrasting with Adobe Advertising Cloud's lower score of 6.8, indicating that users find AdRoll more user-friendly and accessible for everyday tasks.
- Users on G2 report that AdRoll's Campaign Management tools, particularly in Budget Execution & Monitoring (8.0), are more effective compared to Adobe's offerings, which users feel lack the same level of detail and control.
- Reviewers mention that AdRoll's Retargeting capabilities, especially in A/B Testing (8.5), are highly praised, while Adobe Advertising Cloud's retargeting features are seen as less robust, scoring only 7.8.
- Users say that AdRoll's Reporting & Analytics features, particularly in Custom Reporting (7.2), are more flexible and user-friendly compared to Adobe's offerings, which users feel are more complex and less customizable, scoring 8.2.
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Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum.
- Access to Retargeting & Brand Awareness Ads
- Contextual, Demographic & Behavior Targeting
- Visitor Insights
Adobe Advertising Cloud
No pricing availableFree Trial
AdRoll
Free Trial is available
Adobe Advertising Cloud
No trial information availableRatings
Meets Requirements
8.2
536
7.6
90
Ease of Use
8.2
541
6.8
88
Ease of Setup
8.2
328
6.2
48
Ease of Admin
8.1
310
7.2
49
Quality of Support
7.9
515
7.5
85
Has the product been a good partner in doing business?
8.1
309
7.7
50
Product Direction (% positive)
7.1
525
7.1
90
Features by Category
Channel Functionality
8.2
372
7.8
34
Platform Interoperability
7.8
58
8.3
6
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.1
53
|
Verified
7.6
395
8.2
51
|
Verified
8.1
398
7.6
48
|
Verified
7.0
342
7.8
46
|
Verified
7.7
337
8.0
47
|
Verified
7.8
326
7.7
27
7.7
283
7.7
38
|
Verified
7.7
328
8.1
27
8.1
369
8.0
48
|
Verified
7.5
348
8.0
48
|
Verified
7.5
303
7.5
40
|
Verified
7.7
184
9.0
10
|
Verified
7.8
182
8.8
10
|
Verified
Targeting
7.8
377
8.2
50
|
Verified
8.7
398
7.8
47
|
Verified
8.0
343
7.9
44
|
Verified
7.7
312
7.7
32
Platform
7.8
257
7.8
37
|
Verified
7.2
306
8.2
49
|
Verified
8.1
343
8.0
51
|
Verified
8.0
375
7.5
52
|
Verified
7.9
288
7.9
46
|
Verified
7.5
298
8.2
51
|
Verified
7.5
296
8.0
42
|
Verified
7.8
243
7.9
38
|
Verified
7.6
309
8.0
45
|
Verified
Campaign Management & Optimization
Not enough data
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Analytics & Administration
Not enough data
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Platform
Not enough data
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Authoring Tools
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
7.9
8
Not enough data
8.5
8
Publishing Tools
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Retargeting
8.4
137
Not enough data
8.4
168
Not enough data
8.1
156
Not enough data
8.2
177
Not enough data
8.3
166
Not enough data
8.3
166
Not enough data
8.2
149
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
8.6
26
|
Verified
Not enough data
7.5
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.1
18
|
Verified
Not enough data
8.8
23
|
Verified
Not enough data
8.3
27
|
Verified
Not enough data
8.0
22
|
Verified
Not enough data
Reporting
8.4
29
|
Verified
Not enough data
8.5
29
|
Verified
Not enough data
8.2
25
|
Verified
Not enough data
Platform Interoperability
7.5
24
Not enough data
Mobile Functionality
8.0
192
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.1
53
|
Verified
7.6
395
8.2
51
|
Verified
8.1
398
7.6
48
|
Verified
7.0
342
7.8
46
|
Verified
7.7
337
8.0
47
|
Verified
7.8
326
7.7
27
7.7
283
7.7
38
|
Verified
7.7
328
8.1
27
8.1
369
8.0
48
|
Verified
7.5
348
8.0
48
|
Verified
7.5
303
7.5
40
|
Verified
7.7
184
9.0
10
|
Verified
7.8
182
8.8
10
|
Verified
Targeting
7.8
377
8.2
50
|
Verified
8.7
398
7.8
47
|
Verified
8.0
343
7.9
44
|
Verified
7.7
312
7.7
32
Mobile
7.9
159
Not enough data
7.7
184
9.0
10
|
Verified
7.8
182
8.8
10
|
Verified
Platform
7.8
257
7.8
37
|
Verified
7.2
306
8.2
49
|
Verified
8.1
343
8.0
51
|
Verified
8.0
375
7.5
52
|
Verified
7.9
288
7.9
46
|
Verified
7.5
298
8.2
51
|
Verified
7.5
296
8.0
42
|
Verified
7.8
243
7.9
38
|
Verified
7.6
309
8.0
45
|
Verified
Platform Interoperability
7.5
6
Not enough data
Video Functionality
8.1
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.1
53
|
Verified
7.6
395
8.2
51
|
Verified
8.1
398
7.6
48
|
Verified
7.0
342
7.8
46
|
Verified
7.7
337
8.0
47
|
Verified
7.8
326
7.7
27
7.7
283
7.7
38
|
Verified
7.7
328
8.1
27
8.1
369
8.0
48
|
Verified
7.5
348
8.0
48
|
Verified
7.5
303
7.5
40
|
Verified
7.7
184
9.0
10
|
Verified
7.8
182
8.8
10
|
Verified
Targeting
7.8
377
8.2
50
|
Verified
8.7
398
7.8
47
|
Verified
8.0
343
7.9
44
|
Verified
7.7
312
7.7
32
Platform
7.8
257
7.8
37
|
Verified
7.2
306
8.2
49
|
Verified
8.1
343
8.0
51
|
Verified
8.0
375
7.5
52
|
Verified
7.9
288
7.9
46
|
Verified
7.5
298
8.2
51
|
Verified
7.5
296
8.0
42
|
Verified
7.8
243
7.9
38
|
Verified
7.6
309
8.0
45
|
Verified
Platform Interoperability
8.2(won by 0.5)
28
7.7
5
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.0(won by default)
212
Feature Not Available
Campaign Management
8.0
405
8.1(won by 0.1)
53
|
Verified
7.6
395
8.2(won by 0.6)
51
|
Verified
8.1(won by 0.5)
398
7.6
48
|
Verified
7.0
342
7.8(won by 0.8)
46
|
Verified
7.7
337
8.0(won by 0.3)
47
|
Verified
7.8(won by 0.1)
326
7.7
27
7.7(tied score)
283
7.7(tied score)
38
|
Verified
7.7
328
8.1(won by 0.4)
27
8.1(won by 0.1)
369
8.0
48
|
Verified
7.5
348
8.0(won by 0.5)
48
|
Verified
7.5(tied score)
303
7.5(tied score)
40
|
Verified
7.7
184
9.0(won by 1.3)
10
|
Verified
7.8
182
8.8(won by 1.0)
10
|
Verified
Targeting
7.8
377
8.2(won by 0.4)
50
|
Verified
8.7(won by 0.9)
398
7.8
47
|
Verified
8.0(won by 0.1)
343
7.9
44
|
Verified
7.7(tied score)
312
7.7(tied score)
32
Platform
7.8(tied score)
257
7.8(tied score)
37
|
Verified
7.2
306
8.2(won by 1.0)
49
|
Verified
8.1(won by 0.1)
343
8.0
51
|
Verified
8.0(won by 0.5)
375
7.5
52
|
Verified
7.9(tied score)
288
7.9(tied score)
46
|
Verified
7.5
298
8.2(won by 0.7)
51
|
Verified
7.5
296
8.0(won by 0.5)
42
|
Verified
7.8
243
7.9(won by 0.1)
38
|
Verified
7.6
309
8.0(won by 0.4)
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
405
8.1
53
|
Verified
7.6
395
8.2
51
|
Verified
8.1
398
7.6
48
|
Verified
7.0
342
7.8
46
|
Verified
7.7
337
8.0
47
|
Verified
7.8
326
7.7
27
7.7
283
7.7
38
|
Verified
7.7
328
8.1
27
8.1
369
8.0
48
|
Verified
7.5
348
8.0
48
|
Verified
7.5
303
7.5
40
|
Verified
7.7
184
9.0
10
|
Verified
7.8
182
8.8
10
|
Verified
Targeting
7.8
377
8.2
50
|
Verified
8.7
398
7.8
47
|
Verified
8.0
343
7.9
44
|
Verified
7.7
312
7.7
32
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
257
7.8
37
|
Verified
7.2
306
8.2
49
|
Verified
8.1
343
8.0
51
|
Verified
8.0
375
7.5
52
|
Verified
7.9
288
7.9
46
|
Verified
7.5
298
8.2
51
|
Verified
7.5
296
8.0
42
|
Verified
7.8
243
7.9
38
|
Verified
7.6
309
8.0
45
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Adobe Advertising Cloud are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Social Media Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Video Advertising, and Mobile Advertising
Adobe Advertising Cloud is categorized as Creative Management Platforms and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
6.0%
Apparel & Fashion
4.9%
Information Technology and Services
4.4%
Other
51.8%
Marketing and Advertising
36.8%
Internet
9.5%
Financial Services
4.2%
Computer Software
4.2%
Higher Education
3.2%
Other
42.1%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The interface is fairly tedious to use and for a company of this size and reputation, I expected it to be much more fluid.
Adobe Advertising Cloud
Most Helpful Favorable Review
Jared H.
Verified User in Marketing and Advertising
What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the...
Most Helpful Critical Review
Verified User in Management Consulting
Setup takes longer than expected and could be made simple for the average user. Training/prior experience is needed to use this tool otherwise you will not utilise it fully.
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Jared H.
Verified User in Marketing and Advertising
What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the...
Verified User in Marketing and Advertising
The interface is fairly tedious to use and for a company of this size and reputation, I expected it to be much more fluid.
Verified User in Management Consulting
Setup takes longer than expected and could be made simple for the average user. Training/prior experience is needed to use this tool otherwise you will not utilise it fully.
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Adobe Advertising Cloud has no discussions with answers
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