Introducing G2.ai, the future of software buying.Try now

Compare Adobe Journey Optimizer and Salesforce Marketing Cloud Account Engagement

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
Adobe Journey Optimizer
Adobe Journey Optimizer
Star Rating
(74)4.4 out of 5
Market Segments
Small-Business (41.7% of reviews)
Information
Entry-Level Pricing
Contact Us
Browse all 3 pricing plans
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Star Rating
(2,396)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Information
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Salesforce Marketing Cloud Account Engagement excels in CRM Integration with a score of 9.0, allowing seamless connectivity with existing customer databases, while Adobe Journey Optimizer, although strong, scores slightly lower at 8.1 in this area.
  • Reviewers mention that Adobe Journey Optimizer shines in Journey Mapping with a score of 8.9, providing a more intuitive interface for visualizing customer journeys compared to Salesforce's 8.3, which some users find less user-friendly.
  • G2 users highlight that Salesforce Marketing Cloud Account Engagement has a robust Automated Email Responses feature, scoring 8.2, which is praised for its reliability, while Adobe Journey Optimizer's similar feature is rated lower at 7.0, indicating room for improvement.
  • Users on G2 report that Adobe Journey Optimizer offers superior Dynamic Segmentation capabilities, scoring 8.0, which allows for more personalized marketing efforts, whereas Salesforce's score of 8.1 is seen as less flexible by some reviewers.
  • Reviewers mention that Salesforce Marketing Cloud Account Engagement's Lead Intelligence features, particularly Market Insights and Lead Analysis, are highly rated at 8.4 and 8.5 respectively, providing valuable data for decision-making, while Adobe's scores in these areas are slightly lower, indicating a potential gap in insights.
  • Users say that Adobe Journey Optimizer's Campaign Management tools, particularly in Omni-Channel Tracking, are rated at 8.4, which some users find more comprehensive than Salesforce's 8.5, suggesting that Adobe may offer a more integrated approach to tracking customer interactions across various channels.
Featured Products
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
Browse all 3 pricing plans
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
Browse all 4 pricing plans
Free Trial
Adobe Journey Optimizer
No trial information available
Salesforce Marketing Cloud Account Engagement
No trial information available
Ratings
Meets Requirements
8.2
58
8.0
1,722
Ease of Use
7.5
65
7.6
1,761
Ease of Setup
7.3
57
7.2
1,062
Ease of Admin
7.4
21
7.9
1,050
Quality of Support
8.4
57
7.4
1,618
Has the product been a good partner in doing business?
8.0
20
7.9
1,026
Product Direction (% positive)
8.7
54
7.3
1,673
Features by Category
Not enough data
Not enough data
Email Marketing
9.2
22
Not enough data
8.8
22
Not enough data
8.9
22
Not enough data
9.1
22
Not enough data
9.0
20
Not enough data
8.7
22
Not enough data
8.8
22
Not enough data
7.8
21
Not enough data
7.7
21
Not enough data
Reporting & Analytics
8.6
22
Not enough data
8.6
22
Not enough data
Generative AI
7.2
20
Not enough data
7.3
20
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.3
24
Not enough data
7.2
21
Not enough data
7.3
22
Not enough data
8.0
21
Not enough data
8.3
21
Not enough data
7.8
22
Not enough data
Not enough data
7.5
1,314
Email Marketing
Not enough data
7.9
1217
|
Verified
Not enough data
8.4
1213
|
Verified
Not enough data
8.1
1201
|
Verified
Not enough data
8.2
1113
|
Verified
Online Marketing
Not enough data
7.4
1109
|
Verified
Not enough data
7.4
933
|
Verified
Not enough data
7.5
886
|
Verified
Not enough data
7.3
961
|
Verified
Not enough data
7.3
898
|
Verified
Lead Management
Not enough data
8.0
1079
|
Verified
Not enough data
7.6
1043
|
Verified
Not enough data
8.0
1084
|
Verified
Not enough data
8.0
1073
|
Verified
Not enough data
8.1
1070
|
Verified
Not enough data
7.8
1002
|
Verified
Not enough data
7.9
970
|
Verified
Not enough data
8.3
1074
|
Verified
Campaign Management
Not enough data
7.6
916
|
Verified
Not enough data
7.7
809
|
Verified
Not enough data
7.1
704
|
Verified
Not enough data
6.8
208
Social
Not enough data
6.4
400
Not enough data
6.6
595
|
Verified
Not enough data
7.0
224
|
Verified
Not enough data
7.1
214
|
Verified
Not enough data
7.0
186
Reporting & Analytics
Not enough data
7.4
1113
|
Verified
Not enough data
6.9
936
|
Verified
Not enough data
6.6
808
|
Verified
Not enough data
6.5
754
|
Verified
Not enough data
6.5
740
|
Verified
Platform
Not enough data
6.9
651
|
Verified
Not enough data
7.8
191
Not enough data
8.0
700
|
Verified
Not enough data
7.5
173
|
Verified
Not enough data
7.5
132
Not enough data
8.0
692
|
Verified
Not enough data
7.9
144
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.0
690
|
Verified
Not enough data
7.7
552
|
Verified
Not enough data
7.4
515
|
Verified
Account Data ManagementHide 20 FeaturesShow 20 Features
Not enough data
8.5
56
Lead Intelligence
Not enough data
8.2
54
Not enough data
8.1
54
Not enough data
8.5
54
Lead Management
Not enough data
8.3
55
Not enough data
8.1
55
Not enough data
8.5
55
Marketing Campaigns
Not enough data
8.4
54
Not enough data
8.2
52
Not enough data
8.2
53
Not enough data
8.4
55
Not enough data
8.5
55
Campaign Execution
Not enough data
8.4
51
Not enough data
8.5
52
Not enough data
8.5
52
Not enough data
8.9
52
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.7
5
Not enough data
8.7
5
Not enough data
7.0
5
Not enough data
9.0
5
Not enough data
7.0
5
Not enough data
Analytics
8.7
5
Not enough data
8.0
5
Not enough data
Optimization
8.0
5
Not enough data
7.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
8.2
13
Not enough data
Segmentation
8.6
12
Not enough data
9.2
12
Not enough data
Targeting
8.9
12
Not enough data
8.8
7
Not enough data
Triggered Content
9.0
7
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
Personalized Content
8.6
11
Not enough data
7.9
7
Not enough data
8.3
12
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
Not enough data
7.5
41
Templates
9.8
9
7.6
39
9.3
9
6.9
39
8.3
9
7.3
39
9.4
9
7.4
39
Edit
8.9
9
7.2
38
9.4
9
7.6
38
8.7
9
7.9
37
Logistics
8.9
9
8.1
37
8.1
9
6.9
36
8.1
9
7.6
37
8.9
9
7.5
38
Generative AI
8.1
9
7.1
24
8.5
9
7.4
24
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
6
Not enough data
6.4
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
6.7
6
Not enough data
8.3
6
Not enough data
6.1
6
Not enough data
SMS Platform
6.4
6
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.8
6
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Journey MappingHide 6 FeaturesShow 6 Features
Not enough data
8.3
55
Platform Basics
Not enough data
8.3
51
Not enough data
8.2
52
Not enough data
8.2
48
Not enough data
Feature Not Available
Not enough data
8.5
31
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Account-Based Orchestration PlatformsHide 11 FeaturesShow 11 Features
Not enough data
8.4
8
Platform Basics
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Platform Data
Not enough data
8.5
8
Not enough data
8.8
8
Platform Additional Functionality
Not enough data
8.5
8
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.9
34
8.3
58
Platform Basics
8.3
31
8.2
50
8.2
33
8.3
52
Platform Data
8.4
33
8.0
55
8.2
33
7.9
52
8.7
32
8.2
55
8.3
33
8.2
51
Platform Additional Functionality
Feature Not Available
8.8
53
8.0
33
8.5
47
8.4
33
8.9
50
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
56
Page Customization
Not enough data
7.8
52
Not enough data
8.1
53
Not enough data
8.0
52
Not enough data
8.2
48
Page Optimization
Not enough data
8.2
48
Not enough data
7.9
45
Not enough data
8.1
50
Not enough data
7.6
39
Integrations
Not enough data
8.0
38
Not enough data
8.2
52
Not enough data
8.2
43
Generative AI
Not enough data
7.9
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Not enough data
8.0
53
Lead Monitoring
Not enough data
8.3
50
Not enough data
8.2
50
Not enough data
8.1
49
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.8
48
Not enough data
8.1
50
Not enough data
7.4
46
Not enough data
7.7
50
Analytics
Not enough data
8.0
49
Not enough data
7.8
51
Customization
Not enough data
8.0
52
Not enough data
8.2
51
Not enough data
8.1
49
Not enough data
8.3
48
Not enough data
8.5
43
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.4
41
Not enough data
8.5
42
Not enough data
8.0
38
Discovery
Not enough data
8.4
41
Not enough data
8.5
42
Not enough data
8.4
39
Management
Not enough data
7.9
40
Not enough data
8.5
40
Platform
Not enough data
8.5
42
Not enough data
8.3
40
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
Not enough data
8.2
31
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
7.7
31
Not enough data
8.2
30
Not enough data
8.3
30
Lead Management
Not enough data
7.8
30
Not enough data
8.0
30
Not enough data
8.0
30
Marketing Campaigns
Not enough data
7.9
30
Not enough data
7.6
30
Not enough data
8.0
30
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.7
30
Not enough data
Not enough data
Analysis
8.3
12
Not enough data
8.5
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
Campaigns
9.1
11
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
7.9
12
Not enough data
9.4
11
Not enough data
9.0
12
Not enough data
Engagement
9.3
12
Not enough data
Platform
9.2
12
Not enough data
8.5
12
Not enough data
8.0
11
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
86
Marketing Operations
Not enough data
7.8
71
Not enough data
8.2
76
Not enough data
8.0
70
Not enough data
8.6
74
Not enough data
7.5
67
Not enough data
7.9
59
Campaign Activity
Not enough data
8.5
71
Not enough data
8.3
79
Not enough data
8.2
67
Not enough data
8.2
71
Not enough data
8.0
69
Not enough data
8.0
66
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Journey Optimizer
Adobe Journey Optimizer
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Adobe Journey Optimizer and Salesforce Marketing Cloud Account Engagement are categorized as Email Template Builder and Customer Journey Analytics
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
41.7%
Mid-Market(51-1000 emp.)
27.8%
Enterprise(> 1000 emp.)
30.6%
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
31.9%
Mid-Market(51-1000 emp.)
52.5%
Enterprise(> 1000 emp.)
15.7%
Reviewers' Industry
Adobe Journey Optimizer
Adobe Journey Optimizer
Marketing and Advertising
15.3%
Information Technology and Services
11.1%
Health, Wellness and Fitness
5.6%
Financial Services
5.6%
Consulting
4.2%
Other
58.3%
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Computer Software
19.3%
Information Technology and Services
13.1%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.0%
Other
48.9%
Most Helpful Reviews
Adobe Journey Optimizer
Adobe Journey Optimizer
Most Helpful Favorable Review
Tanushree S.
TS
Tanushree S.
Verified User in Information Technology and Services

Real-time data getting rid of data collection in silos

Most Helpful Critical Review
Grant B.
GB
Grant B.
Verified User in Media Production

I don’t like that some times it can sound too robotic or ai driven as well as some of the responses are too repetitive and the verbiage can be overused.

Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
ZL
Zach L.
Verified User in Marketing and Advertising

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Allie C.
AC
Allie C.
Verified User in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

Alternatives
Adobe Journey Optimizer
Adobe Journey Optimizer Alternatives
Braze
Braze
Add Braze
SAP Emarsys
SAP Emarsys
Add SAP Emarsys
Insider
Insider
Add Insider
Bloomreach
Bloomreach
Add Bloomreach
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Act-On
Act-On
Add Act-On
Ortto
Ortto
Add Ortto
Keap
Keap
Add Keap
Discussions
Adobe Journey Optimizer
Adobe Journey Optimizer Discussions
Monty the Mongoose crying
Adobe Journey Optimizer has no discussions with answers
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement Discussions
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 comments
A. Martin C.
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form) Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 comments
Yawer A.
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
Does salesforce have email marketing?
2 comments
Yawer A.
YA
yes! Salesforce have Email marketing Read more