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- Adobe Campaign
- Adobe Journey Optimizer
- Adobe Campaign-vs-Adobe Journey Optimizer
Compare Adobe Campaign and Adobe Journey Optimizer 
At a Glance
Market Segments
Small-Business (37.2% of reviews)
Small-Business (40.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Adobe Campaign
Star Rating
(352)4.1 out of 5
Market Segments
Small-Business (37.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignAdobe Journey Optimizer
Star Rating
(73)4.4 out of 5
Market Segments
Small-Business (40.8% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Campaign excels in high-volume sending with a score of 8.0, making it a preferred choice for businesses that require robust email marketing capabilities. In contrast, Adobe Journey Optimizer also performs well but has a slightly lower score of 8.4 for building and personalizing emails, indicating a focus on customization rather than volume.
- Reviewers mention that Adobe Journey Optimizer shines in customer profiles with a perfect score of 9.0, allowing for detailed audience segmentation and targeted marketing strategies. Adobe Campaign, while effective, scores lower at 8.6 in audience segmentation, suggesting it may not offer the same depth of insights.
- G2 users highlight that Adobe Journey Optimizer provides superior journey optimization features, scoring 8.6, which helps in creating more personalized customer experiences. Adobe Campaign, however, has a lower score of 8.1 in this area, indicating it may not be as effective in managing customer journeys.
- Users on G2 report that Adobe Campaign's automated email responses feature scores 8.1, which is beneficial for businesses looking to streamline their email marketing efforts. Adobe Journey Optimizer matches this with a score of 8.2, but users mention that its overall email marketing capabilities are more advanced.
- Reviewers say that Adobe Journey Optimizer's dynamic segmentation feature, scoring 8.8, allows for real-time adjustments to campaigns based on user behavior, which is a significant advantage over Adobe Campaign's score of 8.1 in the same category.
- Users report that Adobe Campaign's quality of support is rated at 7.8, which is decent but not exceptional. In comparison, Adobe Journey Optimizer receives a higher score of 8.3, indicating a more responsive and helpful support system for users.
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Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableAdobe Journey Optimizer
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The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Free Trial
Adobe Campaign
No trial information availableAdobe Journey Optimizer
No trial information availableRatings
Meets Requirements
8.5
292
8.2
57
Ease of Use
7.3
298
7.5
64
Ease of Setup
6.8
106
7.4
56
Ease of Admin
7.4
102
7.4
21
Quality of Support
7.8
282
8.4
56
Has the product been a good partner in doing business?
7.8
101
8.0
20
Product Direction (% positive)
7.7
288
8.7
53
Features by Category
Email Marketing
Not enough data
9.3
21
Not enough data
8.9
21
Not enough data
9.1
21
Not enough data
9.0
21
Not enough data
8.9
19
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.0
20
Not enough data
7.8
20
Reporting & Analytics
Not enough data
8.8
21
Not enough data
8.7
21
Generative AI
Not enough data
7.4
19
Not enough data
7.5
19
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.3
23
Not enough data
7.3
20
Not enough data
7.5
21
Not enough data
8.0
20
Not enough data
8.4
20
Not enough data
7.9
21
Email Marketing
8.4
160
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.2
154
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
Online Marketing
8.3
123
|
Verified
Not enough data
8.1
154
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
7.9
146
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
Lead Management
8.1
70
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.1
142
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
8.4
65
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
Campaign Management
8.3
148
|
Verified
Not enough data
8.1
130
|
Verified
Not enough data
8.1
128
|
Verified
Not enough data
8.0
109
|
Verified
Not enough data
Social
8.0
77
Not enough data
8.4
122
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.2
75
|
Verified
Not enough data
8.1
113
|
Verified
Not enough data
Reporting & Analytics
8.0
155
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
7.8
73
|
Verified
Not enough data
8.1
72
|
Verified
Not enough data
8.2
76
|
Verified
Not enough data
Platform
8.2
52
|
Verified
Not enough data
8.1
52
|
Verified
Not enough data
8.0
50
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
45
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
7.1
42
|
Verified
Not enough data
Campaigns
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
7.0
5
Not enough data
9.0
5
Not enough data
7.0
5
Analytics
Not enough data
8.7
5
Not enough data
8.0
5
Optimization
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.0
5
Not enough data
7.7
5
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.6
12
Not enough data
9.2
12
Targeting
Not enough data
8.9
12
Not enough data
8.8
7
Triggered Content
Not enough data
9.0
7
Not enough data
8.3
11
Not enough data
8.2
11
Personalized Content
Not enough data
8.6
11
Not enough data
7.9
7
Not enough data
8.3
12
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
9.8
9
Not enough data
9.3
9
Not enough data
8.3
9
Not enough data
9.4
9
Edit
Not enough data
8.9
9
Not enough data
9.4
9
Not enough data
8.7
9
Logistics
Not enough data
8.9
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.9
9
Generative AI
Not enough data
8.1
9
Not enough data
8.5
9
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.1
6
Not enough data
6.4
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
6.7
6
Not enough data
8.3
6
Not enough data
6.1
6
SMS Platform
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.8
6
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
8.4
30
8.6
14
|
Verified
8.2
32
Platform Data
8.3
14
|
Verified
8.5
32
8.1
12
|
Verified
8.2
32
8.6
14
|
Verified
8.7
31
8.6
14
|
Verified
8.3
32
Platform Additional Functionality
8.6
12
Feature Not Available
8.2
13
|
Verified
8.1
32
8.3
12
|
Verified
8.5
32
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
8.3
12
8.4
20
|
Verified
8.5
12
8.2
17
|
Verified
7.9
12
8.1
18
|
Verified
7.6
12
Campaigns
8.6
19
9.1
11
8.8
19
|
Verified
8.3
12
8.6
18
|
Verified
8.2
12
9.0
16
|
Verified
7.9
12
8.3
18
|
Verified
9.4
11
8.6
17
|
Verified
9.0
12
Engagement
8.1
17
|
Verified
9.3
12
Platform
8.4
20
|
Verified
9.2
12
8.6
20
|
Verified
8.5
12
8.4
19
|
Verified
8.0
11
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Adobe Journey Optimizer are categorized as Mobile Marketing and Customer Journey Analytics
Unique Categories
Adobe Campaign is categorized as Marketing Analytics and Marketing Automation
Adobe Journey Optimizer is categorized as SMS Marketing, Email Template Builder, Personalization Engines, Push Notification, and Email Marketing
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Information Technology and Services
6.3%
Financial Services
4.5%
Computer Software
4.2%
Retail
3.3%
Other
66.1%
Marketing and Advertising
15.5%
Information Technology and Services
11.3%
Health, Wellness and Fitness
5.6%
Financial Services
5.6%
Consulting
4.2%
Other
57.7%
Most Helpful Reviews
Adobe Campaign
Most Helpful Favorable Review
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Most Helpful Critical Review
Verified User in Computer Software
Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...
Adobe Journey Optimizer
Most Helpful Favorable Review
Verified User in Airlines/Aviation
Individualised experience over batch or cluster experience. Capability to create a more personalised and meaningful experience over time. Its algorithm over time becomes intelligent and is able to orchestrate both inbound and outbound communication...
Most Helpful Critical Review
Verified User in Marketing and Advertising
I think it is a bit overpriced for beginners. If you are the established professional it won't be an issue for you. I think there are multiple stages to take care and that is bit over whelming for me.
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Verified User in Airlines/Aviation
Individualised experience over batch or cluster experience. Capability to create a more personalised and meaningful experience over time. Its algorithm over time becomes intelligent and is able to orchestrate both inbound and outbound communication...
Verified User in Computer Software
Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...
Verified User in Marketing and Advertising
I think it is a bit overpriced for beginners. If you are the established professional it won't be an issue for you. I think there are multiple stages to take care and that is bit over whelming for me.
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Adobe Journey Optimizer has no discussions with answers
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