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- Adobe-vs-Lotame Spherical Platform
Compare Adobe Audience Manager and Lotame Spherical Platform 
At a Glance
Market Segments
Enterprise (64.5% of reviews)
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(34)4.1 out of 5
Market Segments
Enterprise (64.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerLotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Audience Manager excels in audience segmentation with a score of 8.6, while Lotame Spherical Platform shines even brighter with a score of 9.0, indicating a more robust capability in creating targeted audience segments.
- Reviewers mention that the quality of support for Lotame Spherical Platform is significantly higher, scoring 9.2 compared to Adobe Audience Manager's 7.4, suggesting that users may find more responsive and helpful assistance with Lotame.
- G2 users highlight that Adobe Audience Manager offers superior data export tools, scoring 8.7, which allows for more flexible data handling compared to Lotame's score of 8.6, making it easier for users to manage their data.
- Users on G2 report that the ease of setup is a strong point for Lotame Spherical Platform, with a score of 8.4, while Adobe Audience Manager lags behind at 7.2, indicating that users may face more challenges when implementing Adobe's solution.
- Reviewers mention that both platforms perform well in data integration, with Adobe Audience Manager and Lotame Spherical Platform both scoring 8.8 for 1st-party data integration, but Lotame slightly trails in 2nd-party integration with a score of 8.0 compared to Adobe's 8.5.
- Users say that while both platforms offer good performance and reliability, Adobe Audience Manager scores slightly higher at 8.8 compared to Lotame's 8.7, suggesting a marginal edge in stability and performance for Adobe's solution.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableLotame Spherical Platform
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableLotame Spherical Platform
No trial information availableRatings
Meets Requirements
8.3
24
8.4
97
Ease of Use
7.7
27
8.6
96
Ease of Setup
7.4
9
8.4
48
Ease of Admin
6.9
6
8.5
49
Quality of Support
7.4
22
9.2
94
Has the product been a good partner in doing business?
8.1
6
9.3
50
Product Direction (% positive)
7.6
24
8.7
88
Features by Category
Data Integration
8.8
17
8.8
64
Feature Not Available
8.0
46
7.9
16
8.2
62
7.6
16
6.9
31
7.3
15
7.9
42
Feature Not Available
8.6
52
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
9.0
67
8.5
13
8.1
63
7.8
17
8.0
64
8.0
16
7.6
60
Platform
8.3
16
8.2
55
8.3
15
8.7
56
Feature Not Available
8.7
63
8.2
14
8.3
52
8.2
11
8.3
41
Categories
Categories
Shared Categories
Adobe Audience Manager and Lotame Spherical Platform are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Lotame Spherical Platform has no unique categories
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.9%
Financial Services
9.7%
Broadcast Media
9.7%
Internet
6.5%
Consumer Goods
6.5%
Other
54.8%
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Most Helpful Reviews
Adobe Audience Manager
Most Helpful Favorable Review
Verified User in Management Consulting
I like the fact you can collect 1st, 2nd, 3rd party data which is useful if you have access to advertisers data. Having generated custom segments we have been able to re-evaluate and create new marketing segments. I think the ability to segment across...
Most Helpful Critical Review
Verified User in Internet
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Lotame Spherical Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The API could be better and more reliable.
Verified User in Management Consulting
I like the fact you can collect 1st, 2nd, 3rd party data which is useful if you have access to advertisers data. Having generated custom segments we have been able to re-evaluate and create new marketing segments. I think the ability to segment across...
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Verified User in Internet
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Verified User in Marketing and Advertising
The API could be better and more reliable.
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 comment
PJ
YesRead more
Adobe Audience Manager has no more discussions with answers
What is lotame?
2 comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
The word "Lotame" does not have a specific meaning in English or any widely recognized language. It is likely a proper noun, possibly a brand name or a company name.
1 comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
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