Introducing G2.ai, the future of software buying.Try now
Compare Adjust and Singular 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Free
Adjust
Star Rating
(169)4.2 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Learn more about AdjustSingular
Star Rating
(428)4.5 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adjust excels in Keyword Tracking with a score of 8.2, while Singular's score of 7.6 indicates it may not be as robust in this area. Reviewers mention that Adjust's tracking capabilities provide more detailed insights into keyword performance.
- Reviewers mention that Singular shines in Quality of Support, scoring 9.3 compared to Adjust's 7.5. Users on G2 highlight that Singular's support team is responsive and helpful, making it easier to resolve issues quickly.
- Users say that Adjust has a strong performance in Integrations with a score of 8.5, while Singular slightly edges ahead with 8.8. However, reviewers mention that both platforms offer a wide range of integrations, but Singular's are noted for being more seamless.
- G2 users report that Singular outperforms Adjust in Product Direction, with a score of 9.0 versus Adjust's 6.0. Reviewers mention that Singular's roadmap appears more promising, indicating a commitment to continuous improvement and innovation.
- Users on G2 highlight that Adjust's Custom Event Tracking feature scores 8.3, while Singular's is slightly higher at 8.9. Reviewers say that Singular's tracking capabilities allow for more tailored event tracking, which is crucial for specific marketing strategies.
- Reviewers mention that Adjust's Fraud Detection capabilities score 7.5, while Singular's score of 8.4 indicates a stronger performance. Users report that Singular's fraud detection tools are more effective in identifying and mitigating fraudulent activities.
Featured Products
Sponsored
MindCloud
(18)
Mobile App Optimization
Visit Website
Sponsored
Reaktion
(5)
Mobile App Optimization
Visit Website
Sponsored
CampaignTrackly
(31)
Mobile App Optimization
Visit Website
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For small independent developers
- Attributions
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Adjust
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.1
97
8.8
361
Ease of Use
7.9
125
8.7
364
Ease of Setup
7.7
88
8.4
211
Ease of Admin
8.1
58
8.9
151
Quality of Support
7.5
96
9.3
359
Has the product been a good partner in doing business?
7.9
60
9.3
157
Product Direction (% positive)
6.2
91
9.1
342
Features by Category
User Identification
7.8
41
Feature Not Available
7.7
43
8.3
146
7.9
45
8.7
148
Tracking & Reporting
8.3
59
8.9
162
7.9
55
8.0
156
8.4
61
8.9
161
7.5
60
8.6
168
7.6
49
8.1
114
7.9
46
8.0
97
Metrics
7.8
40
8.3
130
7.6
27
Feature Not Available
8.0
39
8.2
132
7.9
28
8.2
125
8.2
43
8.9
137
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
6.5
9
Not enough data
5.7
9
Not enough data
6.3
9
Not enough data
6.3
9
Not enough data
6.7
8
Not enough data
5.8
8
Not enough data
5.9
9
Not enough data
Reporting & Alerts
6.8
11
Not enough data
6.3
10
Not enough data
5.7
7
Not enough data
5.5
7
Not enough data
Competition Monitoring
6.0
7
Not enough data
6.5
8
Not enough data
6.3
9
Not enough data
6.9
8
Not enough data
Platform Additional Functionality
6.7
9
Not enough data
5.7
7
Not enough data
6.3
8
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.0
11
7.3
36
6.7
10
7.7
27
8.5
12
8.6
39
Threat Detection
8.0
9
8.0
35
8.5
13
8.3
33
8.6
11
8.1
33
8.7
10
8.3
31
Blocking
8.3
10
8.3
30
8.5
12
8.3
33
7.9
7
8.3
30
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.7
68
Not enough data
8.4
62
Functionality
Not enough data
8.8
59
Not enough data
8.4
57
Not enough data
8.5
61
Not enough data
9.0
59
Not enough data
8.9
60
Platform Basics
8.1
56
8.9
185
8.0
52
8.5
160
8.0
40
8.6
156
7.2
44
8.8
158
7.5
42
8.5
156
7.4
33
8.6
135
Platform Data
7.3
43
8.1
154
7.9
48
8.5
169
7.5
59
8.7
185
6.9
42
8.6
165
6.7
40
8.8
163
7.1
38
8.8
156
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.9
234
|
Verified
Not enough data
7.8
198
|
Verified
Not enough data
9.0
222
|
Verified
Not enough data
8.6
187
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
227
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.1
188
|
Verified
Not enough data
8.7
208
|
Verified
Not enough data
7.8
179
|
Verified
Not enough data
7.1
163
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.1
23
Not enough data
8.3
22
Not enough data
8.8
24
Not enough data
8.7
25
API Management
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.2
23
Not enough data
7.7
22
Not enough data
7.7
22
Data Integration
Not enough data
8.8
22
Not enough data
8.9
22
Not enough data
8.3
20
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
7.8
40
8.3
130
7.6
27
Feature Not Available
8.0
39
8.2
132
7.9
28
8.2
125
8.2
43
8.9
137
Variation Testing
7.6
16
Not enough data
7.6
13
Not enough data
8.0
23
Not enough data
7.9
26
Not enough data
7.9
23
Not enough data
8.0
17
Not enough data
Reporting
8.1
24
Not enough data
8.1
34
Not enough data
Personalization
8.1
24
Not enough data
8.1
24
Not enough data
7.7
17
Not enough data
Administration
8.2
34
Not enough data
8.1
24
Not enough data
8.2
32
Not enough data
8.4
34
Not enough data
Categories
Categories
Shared Categories
Adjust and Singular are categorized as Mobile Attribution, Mobile App Analytics, and Click Fraud
Unique Categories
Adjust is categorized as App Store Optimization and Mobile App Optimization
Singular is categorized as Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Computer Games
11.3%
Information Technology and Services
7.1%
Financial Services
7.1%
Retail
6.5%
Other
48.2%
Computer Games
25.8%
Marketing and Advertising
10.5%
Entertainment
10.3%
Financial Services
9.3%
Retail
5.7%
Other
38.4%
Most Helpful Reviews
Adjust
Most Helpful Favorable Review
Igor O.
Verified User in Automotive
A lot of flexibility in their system to configure your attribution models and connect with various other partners / third-party systems. Support is great, always has been. They are truly 'a partner'.
Most Helpful Critical Review
Verified User in Marketing and Advertising
With privacy changes there havent been new solutions offered. With attribution going away, it is hard to find value in an MPP
Singular
Most Helpful Favorable Review
Amos A.
Verified User in Entertainment
We work with Singular Analytics tool on a daily basis. Singular saves my team hours every week by aggregating all partner costs with a click of a button. Now we're pulling it to our BI, but there's still no replacing Singular
Most Helpful Critical Review
Benjamin O.
Verified User in Marketing and Advertising
Reports can take a while to load and the platform. It could also be improved by integration straight into the platforms so we can make changes in Singular that get actioned immediately.
Igor O.
Verified User in Automotive
A lot of flexibility in their system to configure your attribution models and connect with various other partners / third-party systems. Support is great, always has been. They are truly 'a partner'.
Amos A.
Verified User in Entertainment
We work with Singular Analytics tool on a daily basis. Singular saves my team hours every week by aggregating all partner costs with a click of a button. Now we're pulling it to our BI, but there's still no replacing Singular
Verified User in Marketing and Advertising
With privacy changes there havent been new solutions offered. With attribution going away, it is hard to find value in an MPP
Benjamin O.
Verified User in Marketing and Advertising
Reports can take a while to load and the platform. It could also be improved by integration straight into the platforms so we can make changes in Singular that get actioned immediately.
Discussions
What is adjust tool?
1 comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
How can Singular help on media planning and forecast?
1 comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
