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Compare Adjust and AppsFlyer 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Mid-Market (42.1% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
No pricing available
Adjust
Star Rating
(169)4.2 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Learn more about AdjustAppsFlyer
Star Rating
(638)4.5 out of 5
Market Segments
Mid-Market (42.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppsFlyer excels in Quality of Support with a score of 8.6, while Adjust falls short at 7.5. Reviewers mention that AppsFlyer's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that AppsFlyer offers superior Attribution Windows with a score of 9.0 compared to Adjust's 8.1. Users say this feature allows for more accurate tracking of user interactions over time, which is crucial for effective marketing strategies.
- Users on G2 highlight AppsFlyer's Custom Event Tracking feature, scoring 8.7, as a standout capability, enabling them to tailor tracking to their specific needs. In contrast, Adjust's score of 8.3 indicates it may not provide the same level of customization.
- Reviewers mention that AppsFlyer's Real-Time Insights feature, rated at 8.4, allows for immediate data analysis, which is essential for timely decision-making. Adjust's score of 7.9 suggests it may not deliver insights as promptly.
- G2 users report that AppsFlyer's Cross-platform attribution feature, with a score of 8.5, is highly effective for businesses operating across multiple platforms, while Adjust's score of 7.2 indicates it may struggle in this area.
- Users say that AppsFlyer's Product Direction score of 9.2 reflects a strong commitment to innovation and user feedback, whereas Adjust's score of 6.0 suggests a need for improvement in adapting to user needs and market trends.
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Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For small independent developers
- Attributions
AppsFlyer
No pricing availableFree Trial
Adjust
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.1
97
8.6
395
Ease of Use
7.9
125
8.4
538
Ease of Setup
7.7
88
7.9
300
Ease of Admin
8.1
58
8.4
162
Quality of Support
7.5
96
8.6
371
Has the product been a good partner in doing business?
7.9
60
8.6
159
Product Direction (% positive)
6.2
91
9.2
388
Features by Category
User Identification
7.8
41
Feature Not Available
7.7
43
8.2
230
7.9
45
8.2
217
Tracking & Reporting
8.3
59
8.7
252
7.9
55
8.4
241
8.4
61
8.9
253
7.5
60
8.4
258
7.6
49
8.3
233
7.9
46
8.3
231
Metrics
7.8
40
8.5
192
7.6
27
8.4
182
8.0
39
8.5
188
7.9
28
8.4
179
8.2
43
8.8
202
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
6.5
9
Not enough data
5.7
9
Not enough data
6.3
9
Not enough data
6.3
9
Not enough data
6.7
8
Not enough data
5.8
8
Not enough data
5.9
9
Not enough data
Reporting & Alerts
6.8
11
Not enough data
6.3
10
Not enough data
5.7
7
Not enough data
5.5
7
Not enough data
Competition Monitoring
6.0
7
Not enough data
6.5
8
Not enough data
6.3
9
Not enough data
6.9
8
Not enough data
Platform Additional Functionality
6.7
9
Not enough data
5.7
7
Not enough data
6.3
8
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.0
11
8.2
56
6.7
10
7.9
56
8.5
12
9.0
71
Threat Detection
8.0
9
8.6
66
8.5
13
8.3
65
8.6
11
8.1
59
8.7
10
8.4
64
Blocking
8.3
10
7.9
55
8.5
12
8.2
59
7.9
7
8.0
56
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
56
9.0
201
8.0
52
8.7
187
8.0
40
8.5
165
7.2
44
8.5
168
7.5
42
8.5
159
7.4
33
8.4
157
Platform Data
7.3
43
8.0
171
7.9
48
8.4
185
7.5
59
8.5
206
6.9
42
8.2
169
6.7
40
8.4
184
7.1
38
8.5
176
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Centralized computation
Not enough data
8.6
15
Localized computation
Not enough data
8.8
15
Analysis
Not enough data
9.0
199
Not enough data
8.8
204
|
Verified
Not enough data
8.0
154
Not enough data
8.4
168
Campaigns
Not enough data
Feature Not Available
Not enough data
7.8
106
Not enough data
7.1
91
Not enough data
7.2
87
Not enough data
7.8
98
Not enough data
8.6
132
Engagement
Not enough data
7.8
102
Platform
Not enough data
8.6
162
Not enough data
8.8
172
|
Verified
Not enough data
8.3
115
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
7.8
40
8.5
192
7.6
27
8.4
182
8.0
39
8.5
188
7.9
28
8.4
179
8.2
43
8.8
202
Variation Testing
7.6
16
8.0
121
7.6
13
7.5
101
8.0
23
Feature Not Available
7.9
26
8.3
127
7.9
23
Feature Not Available
8.0
17
7.9
107
Reporting
8.1
24
8.3
157
8.1
34
8.4
180
Personalization
8.1
24
8.3
133
8.1
24
8.5
135
7.7
17
8.6
133
Administration
8.2
34
8.4
156
8.1
24
7.9
128
8.2
32
8.7
166
8.4
34
8.8
165
Categories
Categories
Shared Categories
Adjust and AppsFlyer are categorized as Mobile Attribution, Mobile App Analytics, Mobile App Optimization, and Click Fraud
Unique Categories
Adjust is categorized as App Store Optimization
AppsFlyer is categorized as Data Clean Room, Creative Management Platforms, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Computer Games
11.3%
Information Technology and Services
7.1%
Financial Services
7.1%
Retail
6.5%
Other
48.2%
Marketing and Advertising
16.0%
Financial Services
15.7%
Retail
7.0%
Information Technology and Services
4.9%
Computer Games
4.4%
Other
52.1%
Most Helpful Reviews
Adjust
Most Helpful Favorable Review
Igor O.
Verified User in Automotive
A lot of flexibility in their system to configure your attribution models and connect with various other partners / third-party systems. Support is great, always has been. They are truly 'a partner'.
Most Helpful Critical Review
Verified User in Marketing and Advertising
With privacy changes there havent been new solutions offered. With attribution going away, it is hard to find value in an MPP
AppsFlyer
Most Helpful Favorable Review
Trevor G.
Verified User in Non-Profit Organization Management
Your flyers look professional and can be used for so many different uses.
Most Helpful Critical Review
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Igor O.
Verified User in Automotive
A lot of flexibility in their system to configure your attribution models and connect with various other partners / third-party systems. Support is great, always has been. They are truly 'a partner'.
Trevor G.
Verified User in Non-Profit Organization Management
Your flyers look professional and can be used for so many different uses.
Verified User in Marketing and Advertising
With privacy changes there havent been new solutions offered. With attribution going away, it is hard to find value in an MPP
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Discussions
What is adjust tool?
1 comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
Mobile Attribution is the process of identifying which marketing channels or campaigns are responsible for driving specific user actions, such as app installs or in-app purchases, on mobile devices. It helps marketers understand the effectiveness of their advertising efforts and optimize their strategies for better performance.
2 comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What integrations does AppsFlyer offer?
1 comment
Official Response from AppsFlyer
AppsFlyer has more than 5800 deep integrations. Full list can be found here: https://www.appsflyer.com/partners/ Read more
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