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Compare Act! and Salesforce Sales Cloud 
At a Glance
Market Segments
Small-Business (78.5% of reviews)
Mid-Market (45.8% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
$25.00 1 User Per Month
Act!
Star Rating
(481)3.9 out of 5
Market Segments
Small-Business (78.5% of reviews)
Entry-Level Pricing
$30.00 1 user/mo
Free Trial is available
Browse all 4 pricing plansSalesforce Sales Cloud
Star Rating
(23,344)4.4 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Entry-Level Pricing
$25.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Sales Cloud excels in Opportunity & Pipeline Management with a score of 8.7, while Act! trails behind at 7.4. Reviewers mention that Salesforce's robust forecasting tools and visual pipeline management features significantly enhance sales tracking and decision-making.
- Reviewers mention that Salesforce Sales Cloud offers superior Lead Management capabilities, scoring 8.5 compared to Act!'s 7.7. Users appreciate Salesforce's automated lead scoring and nurturing features, which streamline the sales process and improve conversion rates.
- Users on G2 highlight the Customization options in Salesforce Sales Cloud, scoring 8.5, as a major advantage over Act!'s 7.4. Reviewers say that Salesforce allows for extensive customization of dashboards and reports, enabling businesses to tailor the software to their specific needs.
- Reviewers mention that Salesforce Sales Cloud shines in Reporting with a score of 8.5, while Act! scores 7.2. Users report that Salesforce's advanced analytics and customizable reporting features provide deeper insights into sales performance and customer behavior.
- Users say that Salesforce Sales Cloud's Quality of Support is notably better, scoring 8.1 compared to Act!'s 7.6. Reviewers mention that Salesforce's support team is responsive and knowledgeable, which is crucial for resolving issues quickly.
- G2 users report that Salesforce Sales Cloud outperforms Act! in Performance and Reliability, with scores of 8.7 versus 7.5. Users appreciate Salesforce's consistent uptime and fast load times, which are essential for maintaining productivity in a fast-paced sales environment.
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Pricing
Entry-Level Pricing
Act!
Act! Advantage Standard
$30.00
1 user/mo
- Full-featured CRM & Mobile App
- Email Marketing (includes 2,500 sends/mo)
- Office 365 & Gmail Integration
Salesforce Sales Cloud
Starter Edition
$25.00
1 User Per Month
Out-of-the-box CRM for up to 10 users
- Automatic data capture
- Lead Management
- Opportunity Management
Free Trial
Act!
Free Trial is available
Salesforce Sales Cloud
Free Trial is available
Ratings
Meets Requirements
8.2
424
8.8
13,196
Ease of Use
7.9
427
8.1
16,118
Ease of Setup
7.3
218
7.8
7,239
Ease of Admin
7.6
191
7.9
4,161
Quality of Support
7.6
406
8.1
11,469
Has the product been a good partner in doing business?
7.4
181
8.3
4,123
Product Direction (% positive)
5.7
427
8.2
12,871
Features by Category
Sales Force Automation
8.4
286
|
Verified
8.8
9137
|
Verified
Feature Not Available
8.2
6086
|
Verified
7.4
221
|
Verified
8.7
8864
|
Verified
8.0
276
|
Verified
8.3
9124
|
Verified
6.6
153
|
Verified
8.0
7013
|
Verified
7.5
247
|
Verified
8.2
7309
|
Verified
6.6
153
|
Verified
8.0
6451
|
Verified
6.6
158
|
Verified
8.1
6351
|
Verified
7.9
226
8.3
7106
|
Verified
Marketing Automation
7.1
202
|
Verified
7.9
6369
|
Verified
7.1
177
|
Verified
8.1
6693
|
Verified
7.7
214
|
Verified
8.5
7711
|
Verified
6.5
72
|
Verified
7.9
5137
Customer Support
7.4
184
8.3
6519
|
Verified
6.9
173
8.1
6096
|
Verified
7.5
148
|
Verified
8.2
6492
|
Verified
6.9
162
8.0
5213
|
Verified
7.2
65
8.2
5706
|
Verified
Reporting & Analytics
7.2
229
|
Verified
8.5
8653
|
Verified
7.3
221
|
Verified
8.5
8839
|
Verified
6.7
156
|
Verified
8.2
7151
|
Verified
Mobile & Social
Feature Not Available
7.9
5343
|
Verified
Feature Not Available
7.8
4974
|
Verified
6.4
143
|
Verified
7.7
5822
|
Verified
Platform
7.4
147
|
Verified
8.5
3329
|
Verified
7.1
128
|
Verified
8.5
3334
|
Verified
7.5
140
|
Verified
8.6
3359
|
Verified
6.7
89
|
Verified
8.4
2641
|
Verified
6.1
73
|
Verified
8.5
2914
|
Verified
7.1
122
|
Verified
8.1
2941
|
Verified
7.5
149
|
Verified
8.7
3340
|
Verified
7.2
123
|
Verified
8.1
2781
Integration
7.5
149
|
Verified
8.5
2379
|
Verified
6.6
101
|
Verified
8.5
2833
|
Verified
6.7
90
|
Verified
8.5
2680
|
Verified
Generative AI
5.1
25
7.5
638
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.0
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
7.1
23
|
Verified
Not enough data
Online Marketing
6.8
26
|
Verified
Not enough data
6.9
24
|
Verified
Not enough data
6.7
20
|
Verified
Not enough data
6.7
22
|
Verified
Not enough data
7.5
21
Not enough data
Lead Management
7.8
27
|
Verified
Not enough data
8.2
25
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.0
22
|
Verified
Not enough data
7.2
21
|
Verified
Not enough data
7.0
23
|
Verified
Not enough data
Campaign Management
6.8
22
|
Verified
Not enough data
7.0
21
|
Verified
Not enough data
8.3
26
|
Verified
Not enough data
6.6
21
Not enough data
Social
7.0
23
Not enough data
6.5
22
|
Verified
Not enough data
6.6
23
|
Verified
Not enough data
6.1
23
Not enough data
6.3
23
|
Verified
Not enough data
Reporting & Analytics
7.6
24
|
Verified
Not enough data
6.7
23
|
Verified
Not enough data
6.5
23
|
Verified
Not enough data
6.0
24
|
Verified
Not enough data
6.5
22
|
Verified
Not enough data
Platform
7.8
22
|
Verified
Not enough data
6.3
20
|
Verified
Not enough data
6.7
20
|
Verified
Not enough data
6.7
16
|
Verified
Not enough data
5.8
15
|
Verified
Not enough data
7.2
19
|
Verified
Not enough data
6.1
21
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
6.9
26
|
Verified
Not enough data
6.8
19
|
Verified
Not enough data
6.5
18
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.5
246
Not enough data
8.7
266
Not enough data
8.7
288
Not enough data
8.6
265
Organization
Not enough data
8.9
324
Not enough data
8.8
316
Not enough data
8.8
309
Performance Analysis
Not enough data
8.4
259
Not enough data
8.8
281
Sales Analysis
Not enough data
8.4
260
Not enough data
8.7
274
Generative AI
Not enough data
8.3
97
Not enough data
8.2
97
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.6
429
Not enough data
8.4
420
Not enough data
8.0
376
Not enough data
8.0
371
Not enough data
8.8
429
Not enough data
8.3
377
Not enough data
8.5
392
Repeatability and Reportability
Not enough data
8.3
393
Not enough data
8.6
412
Not enough data
8.7
408
Not enough data
8.3
394
Not enough data
7.6
327
AI and Automation
Not enough data
8.5
373
Not enough data
8.3
383
Not enough data
8.2
342
Not enough data
7.9
345
Not enough data
7.7
328
Generative AI
Not enough data
7.1
181
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
Not enough data
8.7
120
Not enough data
8.5
124
Not enough data
8.6
119
Not enough data
8.9
119
Agent Performance Management
Not enough data
8.7
129
Not enough data
8.6
113
Not enough data
8.7
129
Generative AI
Not enough data
8.2
45
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
8.6
43
Not enough data
8.3
44
Not enough data
8.8
44
Not enough data
8.7
41
Not enough data
8.3
42
Not enough data
8.4
36
Not enough data
8.1
37
CRM Data Enrichment
Not enough data
8.0
42
Not enough data
8.3
41
Not enough data
8.0
39
Not enough data
7.9
42
Not enough data
8.7
36
Account Management
Not enough data
8.3
43
Not enough data
7.9
43
Not enough data
8.0
40
Not enough data
8.2
39
Not enough data
8.6
36
Not enough data
8.3
36
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
8.1
125
Not enough data
8.5
125
Not enough data
8.0
126
Not enough data
8.0
124
Not enough data
8.8
126
Branding & Customizatio
Not enough data
8.1
121
Not enough data
8.2
125
Not enough data
8.3
123
Automatic Rules & Configurations
Not enough data
8.3
124
Not enough data
8.2
124
Not enough data
7.9
127
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Sales Performance Features - Sales Planning
Not enough data
8.3
117
Not enough data
8.4
108
Not enough data
8.3
113
Not enough data
8.6
113
Not enough data
8.5
112
Not enough data
8.7
111
Not enough data
8.0
109
Territory Management - Sales Planning
Not enough data
8.5
110
Not enough data
8.3
115
Quota & Capacity Management - Sales Planning
Not enough data
8.2
112
Not enough data
8.2
119
Not enough data
8.3
113
Agentic AI - Sales Planning
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.9
390
Not enough data
8.9
394
Not enough data
8.6
376
Discovery
Not enough data
8.9
397
Not enough data
8.6
392
Not enough data
8.6
374
Management
Not enough data
8.5
364
Not enough data
8.7
382
Platform
Not enough data
8.6
374
Not enough data
8.6
374
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.1
352
Not enough data
8.3
418
Not enough data
7.9
354
Not enough data
8.5
432
Personalization
Not enough data
8.6
395
Not enough data
8.8
475
Not enough data
8.9
506
Not enough data
8.6
453
Administrative
Not enough data
8.7
479
Not enough data
8.5
445
Not enough data
8.3
428
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.3
503
Not enough data
8.4
511
Not enough data
8.3
524
Customizations
Not enough data
8.7
554
Not enough data
8.5
522
Not enough data
8.5
559
Not enough data
8.3
504
Not enough data
8.4
531
Generative AI
Not enough data
7.4
230
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
875
Not enough data
8.7
907
Not enough data
8.3
810
Not enough data
8.7
935
Not enough data
8.6
872
Predictive Analytics
Not enough data
8.4
851
Not enough data
8.6
867
Not enough data
8.1
766
Not enough data
8.3
808
Sales Management
Not enough data
8.7
897
Not enough data
8.1
772
Not enough data
8.6
890
Not enough data
8.8
958
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.7
142
Not enough data
8.5
134
Not enough data
8.8
143
Not enough data
8.8
139
Contacts
Not enough data
8.8
136
Not enough data
8.7
138
Not enough data
8.8
140
Insights
Not enough data
9.1
144
Not enough data
8.8
142
Not enough data
8.3
137
Not enough data
8.5
148
Not enough data
8.4
143
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
8.8
234
Not enough data
8.8
227
Not enough data
8.5
188
Not enough data
8.4
224
Feedback
Not enough data
8.7
216
Not enough data
8.6
213
Not enough data
8.5
193
Not enough data
8.6
183
Not enough data
8.8
207
Not enough data
8.8
208
Not enough data
8.7
180
Generative AI
Not enough data
7.1
52
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
8.3
316
Not enough data
8.1
306
Not enough data
8.2
291
Not enough data
8.5
282
Not enough data
8.3
300
Analytics
Not enough data
8.7
307
Not enough data
8.4
306
Not enough data
8.4
189
Not enough data
8.3
314
Presentation
Not enough data
7.4
179
Not enough data
7.4
178
Not enough data
7.3
169
Categories
Categories
Shared Categories
Act! and Salesforce Sales Cloud are categorized as CRM
Unique Categories
Act! is categorized as Marketing Automation
Salesforce Sales Cloud is categorized as Sales Planning, Business Scheduling, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Sales Coaching, Sales Enablement, Outbound Call Tracking, Sales Analytics, Lead Scoring, Email Tracking, Sales Performance Management, and Revenue Operations & Intelligence (RO&I)
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Sales Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.2%
Marketing and Advertising
5.8%
Real Estate
5.3%
Construction
4.5%
Insurance
4.1%
Other
71.2%
Computer Software
14.0%
Information Technology and Services
11.8%
Financial Services
6.7%
Marketing and Advertising
5.1%
Internet
3.4%
Other
58.9%
Most Helpful Reviews
Act!
Most Helpful Favorable Review
Chad M. S.
Verified User in Computer Software
Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution. Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be...
Most Helpful Critical Review
Jeremiah M.
Verified User in Consumer Services
Having to buy a new version every year puts a bad taste in one's mouth - in particular as XP comes to the end of its life and older office applications need to be replaced, it neccessitates a lot of cascading budget issues, and ACT's price, while reasonable...
Salesforce Sales Cloud
Most Helpful Favorable Review
Ashlly N.
Verified User
Salesforce CRM is the most high-grade tool for business and it's an intuitive tool for our company. With Salesforce we can sell our product to the customer and easily win money. It provides us faster sales force for process management and lets us manage...
Most Helpful Critical Review
Cristi H.
Verified User in Marketing and Advertising
The price! SugarCRM Professional is $30/mo and can be easily customized right out of the box with very little to no restrictions at all. Salesforce Professional is $65/mo with fewer features and far to many restrictions. I handle all client support for...
Chad M. S.
Verified User in Computer Software
Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution. Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be...
Ashlly N.
Verified User
Salesforce CRM is the most high-grade tool for business and it's an intuitive tool for our company. With Salesforce we can sell our product to the customer and easily win money. It provides us faster sales force for process management and lets us manage...
Jeremiah M.
Verified User in Consumer Services
Having to buy a new version every year puts a bad taste in one's mouth - in particular as XP comes to the end of its life and older office applications need to be replaced, it neccessitates a lot of cascading budget issues, and ACT's price, while reasonable...
Cristi H.
Verified User in Marketing and Advertising
The price! SugarCRM Professional is $30/mo and can be easily customized right out of the box with very little to no restrictions at all. Salesforce Professional is $65/mo with fewer features and far to many restrictions. I handle all client support for...
Discussions
Assigning contacts to users?
2 comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
Each time I click the email icon in ACT to start an email message in Outlook, I get a box...
1 comment
JM
As far as I can tell, this is more an issue with Outlook than with Act!
Basically, there are 2 potential causes for this issue. Either A) your Security...Read more
When do you need a CRM?
11 comments
MA
Your writing is really informative, especially because it's so meaningful and updated. Thanks for sharing this wonderful post!
Your writing is really...Read more
How can total cost of ownership (TCO) be made better using Salesforce?
11 comments
AS
When planning for a Salesforce implementation and creating your budget you’ll want to consider the total cost of ownership (TCO). Figuring this out will help...Read more
What are the features of CRM software?
8 comments
MM
1. Customer Management
2. Employee Day-to-Day Activity Tracking
3. Automated Workflow
4. Validated Workflow
5. Can Integrate Multiple Systems
6....Read more
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