Best PR CRM Software
PR CRM software enables businesses to store contact information and manage relationships with stakeholders and media influencers such as journalists and bloggers. This type of CRM software is tailored to meet the specific business needs of PR agencies and departments. PR CRM software provides PR teams with tools for communicating with members of the media, tracking a company’s relationship history with individual media influencers, and measuring contact engagement with the organization’s PR campaigns.
PR CRM software is often implemented alongside other public relations solutions, including press release distribution software and PR analytics software. There is overlap with PR CRM tools and media and influencer targeting software. However, the former helps PR teams track, manage, and assess existing relationships with the media, while the latter is primarily focused on the lead discovery and outreach process.
To qualify for inclusion in the PR CRM category, a product must:
Best PR CRM Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and socia
- Account Executive
- Account Coordinator
- Public Relations and Communications
- Marketing and Advertising
- 44% Small-Business
- 35% Mid-Market
49,426 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show sta
- Senior Account Executive
- Account Coordinator
- Public Relations and Communications
- Entertainment
- 57% Small-Business
- 29% Mid-Market
59,086 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Onclusive is a global partner for PR and Communications success. Working with thousands of organizations globally, we understand the pressures you face. Like building a strong brand and reputation
- Public Relations and Communications
- Information Technology and Services
- 38% Mid-Market
- 34% Enterprise
3,618 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their st
- Public Relations and Communications
- 79% Small-Business
- 18% Mid-Market
821 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
pr.co builds beautifully designed online newsrooms and software to help PR teams increase media exposure and brand awareness and build a positive reputation. Our online newsrooms make your company’s
- 48% Small-Business
- 42% Mid-Market
5,605 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it
- Information Technology and Services
- Museums and Institutions
- 62% Small-Business
- 30% Mid-Market
4,063 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Prezly, the CRM that helps PR teams earn quality media coverage at scale. It’s fully designed to streamline the process of turning a new story into a story that’s on the news. That means everything
- Public Relations and Communications
- Marketing and Advertising
- 55% Small-Business
- 30% Mid-Market
2,921 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
A publishing, distribution and (media) relations platform built for always-on communications teams. Presspage accelerates your communications program with digital newsroom software that streamlines t
- Hospital & Health Care
- Higher Education
- 52% Enterprise
- 30% Mid-Market
561 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. User
- Public Relations and Communications
- Media Production
- 79% Small-Business
- 17% Mid-Market
3,083 Twitter followers
- Overview
- User Satisfaction
- Seller Details
What is Wizikey? Wizikey is a media monitoring and PR software. It helps companies with media monitoring across different media along with trends, and insights on competitive intelligence and press r
- 64% Mid-Market
- 29% Small-Business
757 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The Communication Enablement Platform. Wiztrust is a multi-channel distribution platform, built to simplify internal and external communications. One tool to disseminate your content over any channe
- Electrical/Electronic Manufacturing
- Banking
- 63% Enterprise
- 27% Mid-Market
1,627 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Medianet offers a powerful, all-in-one media intelligence platform that makes it easy for PR professionals and businesses to send press releases, reach the right audiences, and monitor media coverage—
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
PR Max provides an integrated PR software to find relevant contacts, create lists, pitch and distribute the story.
- 60% Small-Business
- 40% Mid-Market
1,051 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The Vuelio media management software is a collaboration tool that helps you organise, share, track and report all of your PR activities and media relations. Make sure your team is always in sync by qu
- 75% Small-Business
- 25% Mid-Market
7,206 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ARchitect enables technology and tech services companies to increase awareness and enhance knowledge-sharing with industry analysts. It also measurably improves analyst relations (AR) professionals' d
- Computer Software
- 89% Enterprise
- 11% Small-Business
1,537 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Pragmatist CRM is the 'spreadsheet slayer!' Developed in partnership with Microsoft, Pragmatist is a cloud CRM that solves PR workflow problems. So you can focus on what really matters - selling idea
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Broadsight is the only centralized communications team workspace. It helps comms teams track media enquiries, manage issues and keep everything organized—without the inefficiency of spreadsheets. Whet
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ContentBase is an award-winning online newsroom technology for next-level brand communications. Publish, host and distribute all brand content from news and multimedia to social and live events with t
- 100% Small-Business
43,425 Twitter followers
- Overview
- User Satisfaction
- Seller Details
IrisPR provides PR performance software for brands and agencies.
1,611 Twitter followers
- Overview
- User Satisfaction
- Seller Details
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Tractivity is a cloud-based stakeholder relationship management system that provides a more streamlined ordered way where all your projects are managed in one place. Our solution attends to the needs
- 67% Mid-Market
- 33% Enterprise
