Best Press Release Distribution Software
Press release distribution software publishes and sends press releases and other news and announcements to various media sources such as journalists, bloggers, and news organizations. Public relations (PR) agencies, as well as in-house PR teams, use press release distribution software to send company announcements to relevant news outlets with the intention of securing media coverage. Marketing teams leverage these tools to measure the impact press releases have on their campaigns and SEO. Press release distribution software may offer its own newswire service, but the distribution space mostly comprises independent services that distribute news to a variety of sources. Some distribution products also enable companies to build and design a branded online newsroom that can be used to host and distribute press releases. A considerable portion of press release distribution software also provides features of media monitoring software and/or media and influencer targeting software.
Press release distribution software tools are important in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them.
To qualify for inclusion in the Press Release Distribution category, a product must:
Best Press Release Distribution Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
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GlobeNewswire by Notified: Trusted Press Release Distribution for PR & IR Professionals Worldwide. GlobeNewswire is one of the world’s largest and most trusted press release distribution servic
- CEO
- CFO
- Public Relations and Communications
- Financial Services
- 58% Small-Business
- 30% Mid-Market
5,398 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
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Newswire is a media technology company that provides its clients with press release distribution services that help build brand awareness, earn media mentions, increase online visibility, improve sear
- CEO
- Marketing Manager
- Marketing and Advertising
- Computer Software
- 69% Small-Business
- 28% Mid-Market
2,114 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
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ACCESS Newswire offers a comprehensive communications solution designed to assist organizations in effectively connecting with their target audiences and amplifying their brand narratives. Our platfor
- CEO
- Founder
- Marketing and Advertising
- Mining & Metals
- 77% Small-Business
- 19% Mid-Market
2,114 Twitter followers
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- Pros and Cons
- User Satisfaction
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Business Wire, the global leader in news release distribution and regulatory disclosure services, offers a comprehensive suite of public relations and investor relations solutions. With a strong focus
- Account Executive
- Account Supervisor
- Public Relations and Communications
- Marketing and Advertising
- 48% Small-Business
- 32% Mid-Market
70,679 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
PR Newswire is the worldwide leader for targeted content distribution, connecting brands with the right journalists, influencers and outlets across multiple media platforms, geographies and vertical i
- Account Executive
- Senior Account Executive
- Public Relations and Communications
- Marketing and Advertising
- 51% Small-Business
- 33% Mid-Market
49,426 Twitter followers
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- Pros and Cons
- User Satisfaction
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Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show sta
- Senior Account Executive
- Account Coordinator
- Public Relations and Communications
- Entertainment
- 57% Small-Business
- 29% Mid-Market
59,086 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
Chainwire is a newswire syndication service for the cryptocurrency and blockchain industry. Designed for cryptocurrency projects, blockchain companies, exchanges, investment firms, and PR agencies, Ch
- CEO
- Marketing Manager
- Financial Services
- Information Technology and Services
- 86% Small-Business
- 14% Mid-Market
1,670 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
PRWeb transformed the "press release" from an expensive tool used by large corporations to an inexpensive yet highly effective way for organizations of all sizes to distribute their news on the Intern
- Public Relations and Communications
- Marketing and Advertising
- 62% Small-Business
- 25% Mid-Market
49,426 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove P
- Director
- Managing Director
- Public Relations and Communications
- Marketing and Advertising
- 61% Small-Business
- 24% Mid-Market
4,673 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
The Notified PR platform is PR software that’s integrated, intelligent, and easy to use. Social listening and media monitoring, a media contacts database, press release distribution, newsroom publishi
- Food & Beverages
- 42% Small-Business
- 37% Mid-Market
5,398 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Pressmaster.ai is an innovative PR software solution designed to simplify the way businesses, agencies, journalists and entrepreneurs manage their public relations efforts. With a comprehensive suite
- CEO
- Founder
- Marketing and Advertising
- Professional Training & Coaching
- 95% Small-Business
- 5% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it
- Information Technology and Services
- Museums and Institutions
- 62% Small-Business
- 30% Mid-Market
4,063 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
Pressat is a leading UK-based press release distribution service, specialising in the delivery of news content, images, and multimedia to targeted journalists, media outlets, databases, and informatio
- Non-Profit Organization Management
- 80% Small-Business
- 14% Mid-Market
7,003 Twitter followers
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- Pros and Cons
- User Satisfaction
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Earned Media. Social Media. And Now Paid Media Release℠ Paid Media Release℠ is a state-of-the-art press release distribution service, custom-built using iCrowdNewswire's proprietary AI innovations.
- Marketing and Advertising
- 71% Small-Business
- 18% Mid-Market
7,095 Twitter followers
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- Pros and Cons
- User Satisfaction
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MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and
- Public Relations and Communications
- Non-Profit Organization Management
- 55% Small-Business
- 35% Mid-Market
10,366 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your
- Marketing and Advertising
- Information Technology and Services
- 73% Small-Business
- 16% Mid-Market
641 Twitter followers
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- User Satisfaction
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The Communication Enablement Platform. Wiztrust is a multi-channel distribution platform, built to simplify internal and external communications. One tool to disseminate your content over any channe
- Electrical/Electronic Manufacturing
- Banking
- 63% Enterprise
- 27% Mid-Market
1,627 Twitter followers
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- User Satisfaction
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MarketersMEDIA Newswire is a press release company that helps businesses reach international news agencies and publish on reputable media outlets, including AP News, Business Insider, Yahoo! News, Th
- Computer Software
- 88% Small-Business
- 8% Mid-Market
267 Twitter followers
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- User Satisfaction
- Seller Details
A publishing, distribution and (media) relations platform built for always-on communications teams. Presspage accelerates your communications program with digital newsroom software that streamlines t
- Higher Education
- Hospital & Health Care
- 52% Enterprise
- 30% Mid-Market
561 Twitter followers
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- User Satisfaction
- Seller Details
FinanceWire is a newswire syndication platform for finance and fintech companies. Using a hyper-targeted approach, companies use FinanceWire to broadcast news on leading media outlets in the world of
- Financial Services
- 79% Small-Business
- 21% Mid-Market
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- Pros and Cons
- User Satisfaction
- Seller Details
PR Station is the leading press release distribution network in the Philippines. We help businesses, organizations, and individuals get their stories seen by millions of Filipinos.
- Computer Software
- 82% Small-Business
- 16% Mid-Market
332 Twitter followers
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- User Satisfaction
- Seller Details
PRLog is an online press release distribution and press realease submission service with HTML links in the press release body, distribution to a variety of news sites and more.
- 63% Small-Business
- 31% Mid-Market
134 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
pr.co builds beautifully designed online newsrooms and software to help PR teams increase media exposure and brand awareness and build a positive reputation. Our online newsrooms make your company’s
- 48% Small-Business
- 42% Mid-Market
5,605 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
Prezly, the CRM that helps PR teams earn quality media coverage at scale. It’s fully designed to streamline the process of turning a new story into a story that’s on the news. That means everything
- Public Relations and Communications
- Marketing and Advertising
- 55% Small-Business
- 30% Mid-Market
2,921 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
MediaFuse is an innovative newswire company composed of various niche-focused press release distribution platforms. Each of our wire services is designed for a specific industry, enabling PR professio
- 80% Small-Business
- 20% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Free Press Release is an online press release distribution platform that helps you with your visibility and build opportunities.
- 50% Mid-Market
- 50% Small-Business
1,963 Twitter followers
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- User Satisfaction
- Seller Details
Linking News - 100% White Label Press Release Distribution Service. Linking News is an online press release distribution service that helps you get your press release published on major news outlets
- 78% Small-Business
- 22% Mid-Market
3,392 Twitter followers
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- User Satisfaction
- Seller Details
Send2Press Newswire, a service of Neotrope, offers targeted Direct-to-Editors™ News and press release distribution in the U.S., international syndication online, social media targeting and professiona
- 75% Small-Business
- 13% Enterprise
275 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Pitchengine is a new media and marketing software company whose products are used by more than 50,000 brands and small businesses worldwide. Best known for easy-to-use marketing software, Pitchengine
- Public Relations and Communications
- 71% Small-Business
- 26% Mid-Market
6,554 Twitter followers
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- User Satisfaction
- Seller Details
eReleases provides press release distribution services to small businesses.
- 62% Small-Business
- 31% Mid-Market
29,314 Twitter followers
- Overview
- User Satisfaction
- Seller Details
PR Distribution™ is the leading global Press Release Distribution platform, serving small to medium businesses, startups and corporations. We help businesses scale by getting them syndicated and featu
- 84% Small-Business
- 16% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. User
- Public Relations and Communications
- Media Production
- 79% Small-Business
- 17% Mid-Market
3,083 Twitter followers
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- User Satisfaction
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Distribute your Press Release to over 250+ media outlets, magazines, major news sites. Get Genuine Media Coverage and Exposure at Major Media Outlets.
- 93% Small-Business
- 7% Mid-Market
17,581 Twitter followers
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- User Satisfaction
- Seller Details
24-7 Press Release Newswire is a press release distribution service for businesses looking to spread their news through social media and tradition news channels to reach your audience, and manage visi
- Public Relations and Communications
- 58% Small-Business
- 24% Mid-Market
1,994 Twitter followers
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- User Satisfaction
- Seller Details
PR.com is a website where you can promote your buisness with a directory of businesses, products and services, a press release distribution, and more, PR.com is a one stop shop business marketplace.
- 54% Small-Business
- 38% Mid-Market
1,566 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
PRUnderground.com is an affordable press release distribution service to Google News, DigitalJournal.com, 200+ syndicated TV and news websites, and social media. Our US National distribution goes to
- Marketing Manager
- Marketing and Advertising
- Computer Software
- 69% Small-Business
- 29% Mid-Market
4,384 Twitter followers
- Overview
- User Satisfaction
- Seller Details
News Direct provides news & content distribution for PR, IR, Corporate Communications and Marketing professionals. Our platform delivers a completely-reimagined, intuitive workflow, industry-leadi
- 42% Small-Business
- 25% Mid-Market
192 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
CyberNewsWire is a newswire syndication platform for cybersecurity companies. Using a hyper-targeted approach, companies use CyberNewsWire to broadcast news on leading media outlets in the world of cy
- 56% Mid-Market
- 44% Small-Business
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- User Satisfaction
- Seller Details
What is Wizikey? Wizikey is a media monitoring and PR software. It helps companies with media monitoring across different media along with trends, and insights on competitive intelligence and press r
- 64% Mid-Market
- 29% Small-Business
757 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
PR Max provides an integrated PR software to find relevant contacts, create lists, pitch and distribute the story.
- 60% Small-Business
- 40% Mid-Market
1,051 Twitter followers
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- User Satisfaction
- Seller Details
EIN Presswire was founded by seasoned industry professionals who had the vision that the future of news delivery is a centralized hub where news from thousands of sources can be filtered into U.S. Sta
- 83% Small-Business
- 17% Mid-Market
- Overview
- User Satisfaction
- Seller Details
BTCWire is a leading crypto newswire and press release distribution service provider that helps crypto and blockchain projects gain media exposure and reach their target audience.
- 100% Small-Business
2,505 Twitter followers
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- Pros and Cons
- User Satisfaction
- Seller Details
Medianet offers a powerful, all-in-one media intelligence platform that makes it easy for PR professionals and businesses to send press releases, reach the right audiences, and monitor media coverage—
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
PressPog is a press release service that is SEO Optimized to ensure great distribution and ease of use. When we looked at the pricing in the market it's oftentimes very difficult to afford. Our team w
- 75% Small-Business
- Overview
- User Satisfaction
- Seller Details
PRLeap offers a publishing platform to package your story and leverage SEO, social media, and spread your message and engage.
- 75% Small-Business
- 25% Enterprise
532 Twitter followers
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- User Satisfaction
- Seller Details
Faselis Growth provides small businesses with an easy way to send press releases directly to national and local media fast. Unlike many other services in the category, Faselis Growth offers easily dis
- 100% Small-Business
1,633 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Newsbox delivers a way for you to distribute news to social channels, contacts, journalists, and NewsBox subscribers by enabling you to share a message on mulitple platforms simultaneously and measure
- 42% Small-Business
- 29% Enterprise
386 Twitter followers
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- User Satisfaction
- Seller Details
Life Science Newswire is a targeted news distribution service built specifically for life science and healthcare companies. We enable you to reach the life science industry editorial teams that you ne
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Press Release Services offers you a bundle of services in an affordable pricing plan and a free trial.
- 67% Small-Business
- 33% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Press Release Distribution to over 250+ news sites - 24 Hour Editorial Team - Fast Distribution - (800)460-2502 Fast press release distribution to both Google and Apple News, ABC & NBC Affiliate
- 50% Enterprise
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
3BL Media delivers purpose-driven communications for the world’s leading companies. Our unrivaled distribution, leadership and editorial platforms inspire and support global sustainable business, reac
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
ClickPress is a free press release distribution service.
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Comunicae is a public relations solution campaign management, content marketing, track & analyze results, communication, and more.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Evertise AI PR is a press release distribution and content amplification network designed to help businesses reach their target audiences and enhance visibility for their stories. It serves as the ind
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Forex PR Wire operates a Press Release Distribution service for the Forex industry around the world. Forex PR WIRE guarantees that your announcements, whether they involve launching new trading platfo
- 100% Small-Business
6 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
GamingWire is a newswire syndication service for the gaming industry. Designed for gaming projects on every scale, from indie studios to Triple-A companies, GamingWire allows press releases to be publ
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Metro Monitor monitors all media outlets for public relations and corporate communications professionals, allowing you to gain access to proprietary news monitoring databases and innovatinve TV news c
- Public Relations and Communications
- 67% Small-Business
- 17% Enterprise
223 Twitter followers
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- User Satisfaction
- Seller Details
MyMediaRoom makes it easy to create, manage, and distribute press releases, events, and more from a central media room website.
- 100% Enterprise
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- User Satisfaction
- Seller Details
PR Fire is the leading UK-based press release distribution service that assists businesses in amplifying their media presence by ensuring their news reaches high-authority media outlets. PR Fire offer
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Roxhill is the leading real-time media intelligence platform. Combining Alex Northcott's team of seasoned PR & industry professionals with innovative technology, Roxhill provides the media analysi
- 100% Mid-Market
2,200 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Create, schedule and send your press releases to the journalists and influencers most important to your campaign, industry or brand. Based on your audience, you can send releases, publish directly to
- 100% Small-Business
7,206 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Web3 Newswire isn't your average e-commerce store selling generic press releases. We're your hype machine in a box, specializing in getting your project in front of the right eyes in the crypto and bl
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Zwak News is a leading news platform that delivers up-to-date and accurate news from Afghanistan and around the world. Our team of experienced journalists is committed to providing reliable and unbias
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
AIO Newswireis a leading provider of PR distribution services and websites to marketing and public relations professionalsnals.
- Overview
- User Satisfaction
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Built for businesses and brands to create professional press release on the fly
- Overview
- User Satisfaction
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ANewswire is a leading press release distribution platform that helps businesses, brands, entrepreneurs, and organizations share their stories with the world. We connect your news with top media outle
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- User Satisfaction
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Binary News Network is the Leading Content Syndication Network for PR Wires and provide a complete solution to those who want to establish a sustainable business it has own syndication network and als
1 Twitter followers
- Overview
- User Satisfaction
- Seller Details
"At Bitlumex we offer next-generation PR solutions for crypto & blockchain companies. We help brands understand, identify and engage best crypto publications that enables them to convey the messag
- Overview
- User Satisfaction
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Get Amazing Results Through Press Release!you’ll be published on news websites! Do you require additional exposure? You are at right press release distribution service provider. Our staff of talented
- Overview
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What is Coinscribble? Coinscribble is a press release newswire service platform for the crypto, blockchain, Web3, and NFT industries. Coinscribble is designed to help Web3 companies secure guaranteed
- 100% Small-Business
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- User Satisfaction
- Seller Details
ContentBase is an award-winning online newsroom technology for next-level brand communications. Publish, host and distribute all brand content from news and multimedia to social and live events with t
- 100% Small-Business
43,425 Twitter followers
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- User Satisfaction
- Seller Details
Crypto Chain Wire is a top notch crypto press release distribution platform. Crypto Chain Wire provides tailored Crypto Press Release Distribution Services to amplify your reach and target the right a
- Overview
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Cyberpress is a leading cybersecurity-focused press release distribution platform that helps you deliver your company announcements to your target audience, in a simple way.
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DINO é uma Agência de Notícias Corporativas com publicação em grandes portais como IG, Metrópoles, Terra, Climatempo, Agência O Globo, Agência Estado, Mundo do Marketing e muitos outros. Você escreve
- Overview
- User Satisfaction
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Epresspack was founded in 2011 by Antoun Sfeir to offer companies, organization and brands, innovative solutions for Digital Marketing, Press and Public Relations. Epresspack has developed innovative
203 Twitter followers
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- User Satisfaction
- Seller Details
Global Crypto Press is used by hundreds of the top crypto and blockchain projects, since 2017 we have provided distribution of crypto press releases to be published in the right places to reach your t
- Overview
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Release corporate press releases to global media through Goopress Newswire,including press release,press release writing,press release optimization,online media monitoring of public opinion,informatio
- Overview
- User Satisfaction
- Seller Details
IMCWire is a results-driven press release distribution agency that helps startups, businesses, and entrepreneurs gain premium media exposure without the complexity or cost of traditional PR. Our platf
3 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Displays your press release in the InvestorsHub and ADVFN news system.
- Overview
- User Satisfaction
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- Overview
- User Satisfaction
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The most efficient way to distribute multimedia content and engage with audiences that value it. For teams with content-critical campaigns, ISEBOX means fewer headaches internally, more engagement ext
- Overview
- User Satisfaction
- Seller Details
The quickest, easiest way to get your business in the press, JournoLink is an easy-to-use, easy-to-learn publicity software, to help your small business to communicate with huge audiences. Press relea
- Overview
- User Satisfaction
- Seller Details
Knowasiak is an online platform that offers authors a unique opportunity to promote and share their writings with a global audience. Founded in 2020, the website has quickly become one of the most pre
- Overview
- User Satisfaction
- Seller Details
Legit.ng is Nigeria’s #1 online and entertainment news publisher by audience, meeting the news needs of over 20 million unique readers monthly via our website. We publish various news and editorial co
- Overview
- User Satisfaction
- Seller Details
LianaCloud communications package combines multichannel press release distribution, media monitoring and social media monitoring, communications analytics and artificial intelligence features. With th
5,986 Twitter followers
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- User Satisfaction
- Seller Details
AI-Powered Press Campaigns That Work Wonders
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- User Satisfaction
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Newsfile is your customer-first newswire and regulatory filing team that delivers service and support you won’t find anywhere else in the industry. Our comprehensive circuits distribute news to a wor
- Overview
- User Satisfaction
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NewsVoir is an online news distribution platform in India. Specialized in targeted business communication through distribution of corporate press releases, financial announcements and multimedia to jo
4,288 Twitter followers
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- User Satisfaction
- Seller Details
Newsworthy.ai is a different kind of newswire, built for the way news is consumed today. Newsworthy.ai combines traditional newswire distribution features with influencer marketing, blockchain technol
- Overview
- User Satisfaction
- Seller Details
PingGo is do-it-yourself press release tool.
- Overview
- User Satisfaction
- Seller Details
Press Advantage is a comprehensive press release distribution software designed to enhance your media outreach and visibility. The software offers a range of features tailored to meet the needs of bus
41 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Press Hook is a tech-enabled Public relations marketplace that connects brands to the media. Create your profile, submit samples to relevant journalists, and get your brand mentioned in top tier publi
- Overview
- User Satisfaction
- Seller Details
Newswire PR has developed a seamless web-based SEO software that provides instant results for attracting new clients, generating more revenue, and overall thriving in today’s digital world through an
- Overview
- User Satisfaction
- Seller Details
PressReleasr is a writing and publishing company that places businesses of any size on more than 250 news sites and TV channel affiliates of NBC, FOX, and CBS to boost their SEO, help with their brand
- Overview
- User Satisfaction
- Seller Details
Online image/video and press release library PRShots is a fantastic vehicle for allowing press and influencers to access high-res images, video and press releases. If you choose PRshots to host your i
- 100% Small-Business
6,825 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Publifix.net is a PR and press release distribution software, used daily by hundreds of media outlets from different countries. With Publifix.net, PR and marketing teams can easily share their content
- Overview
- User Satisfaction
- Seller Details
eV web builder is one of the most advanced tech companies focusing on building websites and offering SEO services. eV web builder team included developers, programmers, and content writers with years
- Overview
- User Satisfaction
- Seller Details
What is Spark Metro? Spark Metro is a leading Press Release Distribution Software that empowers businesses to amplify their messages across the digital landscape. With a commitment to innovation, aff
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- User Satisfaction
- Seller Details
Stacker Connect is a platform designed to drive earned media at scale for brands. We combine a powerful content optimization engine with a proprietary distribution network to scale the reach of brands
7,075 Twitter followers
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- User Satisfaction
- Seller Details
(Top Alternatives) helps you find similar, alternative or related sites, apps and platforms to any website instantly in all categories on all platforms (web, desktop, android). The main function of th
Learn More About Press Release Distribution Software
What is Press Release Distribution Software?
Press release distribution software consists of tools and services that help companies send press releases to traditional news outlets, digital news sites, journalists, influencers, and bloggers, to secure news coverage.
In today’s digital media landscape, businesses rely on several different strategies to communicate with their target audience, such as social media, advertising, and content marketing. However, messages distributed through these channels are most often received by people who are already following a brand online. Businesses write and distribute press releases to secure coverage in the media, such as newspapers, magazines, radio, television, podcasts, and blogs. When a media publication picks up a press release, the story has the potential to reach a much wider audience than the company’s social media following or email subscriber list.
Additionally, online news coverage can improve a brand’s search engine rankings by ensuring their announcements are found on reputable news sites and search engines. In short, businesses use press release distribution software to increase brand awareness, visibility, and reach.
What Types of Press Release Distribution Software Exist?
There are two distinct types of press release distribution services and products. While both types have their pros and cons, businesses may find their PR campaigns are most successful when they implement both types of PR distribution.
Newswires
The traditional method for distributing press releases is through a newswire. There are two different types of newswires, which can cause some confusion. Many media outlets subscribe to a news agency wire service like the Associated Press or Reuters, which write and distribute news articles, usually on current events or breaking news. In the public relations industry, however, a PR newswire delivers press releases to a distribution network of journalists and news organizations that have subscribed to the service.
When a business distributes its press release via newswire, they can typically expect a wide reach, as the press release will be sent to many different outlets. That being said, newswires may distribute thousands of press releases per day, and businesses cannot control which outlets or journalists see the press release.
PR outreach and newsrooms
While PR newswire services ensure that a press release is delivered to some of the biggest media outlets around the world, businesses can use another type of press release distribution software to target specific news sites or journalists. PR outreach tools allow companies to send personalized pitches to members of the press who have written about similar topics and may be interested in covering the company’s announcement or story.
These products typically include features for creating and designing press releases and publishing them to a branded, digital newsroom. Instead of sending the press release to news outlets via newswire, PR outreach tools supply contact lists for companies to target specific members of the media with their published press release.
What are the Common Features of Press Release Distribution Software?
The following are some core features within press release distribution software:
Press release creation: Press release distribution software allows users to upload, create, and edit press releases.
Multimedia: In addition to text editing, most press release distribution software includes features for embedding videos, photos, or other rich media. Businesses may wish to add multimedia in their press release to showcase new products or logos, or to simply make their press release more interactive and engaging.
Newsrooms: Press release distribution software that focuses on targeted PR outreach enables businesses to create a branded online newsroom. This feature allows users to customize the look and feel of their newsrooms and press releases by changing colors, fonts, logos, images, and page design.
SEO optimization: One of the most popular reasons businesses distribute press releases is to increase search engine visibility. Press release distribution services should include features for optimizing a news release for better SEO, such as schema markup, structured data, and meta tags.
Contact list: PR outreach tools provide businesses with a searchable database of relevant media contacts.
Social sharing: Some press release distribution products integrate with social media so press releases can be easily shared on social networks like Twitter, Facebook, and LinkedIn. This feature can further increase press release visibility and engagement.
Analytics: Distribution tools need to report on the effectiveness of press releases so the business can determine the reach and success of their PR campaign. Most products have built-in analytics features to measure views and clicks, but companies may need to invest in PR analytics software for a full picture of campaign effectiveness.
What are the Benefits of Press Release Distribution Software?
With the ever-changing landscape of information distribution, knowing how to navigate the proper channels to make the public aware of a company’s news is more important than ever.
Media coverage: The primary goal of using press release distribution software is to secure news coverage for the user’s company. A press release can be about any newsworthy event related to the business, such as a new product launch, a merger or acquisition, an award, a rebrand, an event, or even crisis management. Press release distribution software can help a business secure coverage in print publications like newspapers and magazines; traditional media channels like ABC, NBC, and Fox; as well as digital news sites and search engines like Google News, Yahoo, and Bing. By tracking distribution across all these channels, businesses can learn which news channels are the most effective and improve their exposure for future PR campaigns.
Search visibility: Many businesses use press release distribution software to improve their search visibility and rankings in search results. Most professional news organizations have a high domain authority (DA), which means they are recognized as authorities in a certain industry and will rank higher on search engine results pages (SERPs). Since press releases always include a link to the company’s website, they can increase the company’s referral traffic which positively influences their search ranking.
Media relationships: The more press releases a business distributes, the more likely they are to build stronger relationships with specific media outlets and journalists. Some press release distribution companies provide users with access to a media database with up-to-date contact information for journalists, bloggers, and media influencers. When a company develops a positive relationship with a member of the press, it becomes easier to pitch news stories to them and increases the likelihood that the journalist will publish the press release.
Who Uses Press Release Distribution Software?
The end users of press release distribution software will depend on a business’s size and industry. In general, these products and services are most commonly leveraged by teams responsible for communicating with an organization’s external audiences, such as public relations, marketing, and corporate communications. In a small business, marketers may be responsible for the company’s PR efforts as well. An enterprise company, however, is likely to have enough staffing and resources for a dedicated public relations team. PR firms and public relations agencies also use press release distribution software to send press releases on behalf of their clients.
Software Related to Press Release Distribution Software
Related solutions that can be used together with press release distribution software include:
Media and influencer targeting software: In addition to distributing press releases via newswires, businesses can target specific journalists with media and influencer targeting software. These solutions, more commonly referred to as media databases, contain contact information for journalists, social media influencers, and bloggers with authority in a specific industry. In contrast to press release distribution, media and influencer targeting software allows PR teams to target specific members of the media who may be interested in sharing the company’s message with their audience.
PR CRM software: In many cases, an organization may consistently work with the same journalists and media influencers to share announcements and secure news placements. PR CRM software helps businesses store their contact information and manage relationships with media professionals. This type of software tracks a company’s history with a journalist and provides insight into which campaigns are generating the most interest among media influencers.
PR analytics software: Once a press release has been distributed and news coverage has been secured, it’s necessary to measure the impact of the coverage on the company. PR analytics software helps businesses measure the success of their public relations campaigns by analyzing metrics such as views, clicks, and reader engagement.
Challenges with Press Release Distribution Software
Press release distribution software solutions can come with their own set of challenges.
Lack of personalization: Press release distribution services, or newswires, deliver press releases to a large number of media outlets and news sites. Many of the journalists who see the press release will be uninterested in covering it because it may not relate to their areas of interest or subject matter expertise. While newswires can offer a wider reach than targeted PR outreach, the lack of personalization may also result in a lack of media coverage.
Manual process: Targeted PR outreach allows businesses to send more personalized pitches to members of the press. While hyper-targeted distribution may result in more media coverage, the process of finding, selecting, and pitching individual journalists can be time consuming. This may be especially challenging for small businesses with limited resources.
How to Buy Press Release Distribution Software
Whether a business is looking to invest in press release distribution software for the first time or seeking to replace an existing service, the following are a few of the most important considerations:
SEO: Search engine optimization involves shaping content to be favored by search engine algorithms. Any company wants their publications to be found easily, but companies in niche markets and new companies looking to gain exposure will especially want to put SEO at the top of their priority list. A good first step would be to work with the company’s marketing team to determine which press releases need a high search engine ranking and for which keywords and then select a product that can effectively improve the SEO of the releases.
Media monitoring: Being able to monitor the media and have accurate tracking and analysis of how the releases are doing on certain sites can help a brand execute more effectively. It’s important to determine which metrics will help measure success, and look for products that can deliver those accurately. Buyers must focus on the products that can track these metrics in an easily digestible way to make sure the entire team can understand them, and set goals to align with them.
Proofreading: Users should make sure that all material is distributed without spelling or grammatical errors every time because there is nothing less professional than spelling and grammar mistakes on promotional material. Some distribution services offer a second round of proofreading through their service to ensure that the release looks as clean and professional as possible. Buyers need to decide whether they want their proofreading done in-house or by a distributor (or both), and then look for services that match their publishing cycle.
Geographic needs: Certain companies will not need to mass distribute their content on a national scale. Some markets are so geographically centralized that only a local or statewide release is necessary. Users must not spend unnecessarily on the national distribution of materials that need a more focused release, and choose a distributor that can deliver a message to the localities that will benefit them most.
Market: Users should have a clear understanding of their demographic before they work on any press release distribution. Not all demographics are surfing the web or using traditional media in the same way. They must have a clearly defined persona and understand where they’re getting their news, then work with a distributor that specializes in these markets and the media avenues that inform them.
Social media: Facebook, Twitter, LinkedIn, and other social media sites are beginning to reach more people of all demographics than traditional media outlets. Once a persona is defined, users can find out what social media sites their customers use the most. B2B consumers will have a large presence on LinkedIn, while B2C customers are more likely to be on Facebook. Twitter is a good middle ground for both demographics. If social media is an important part of a media strategy, users need a distributor that can utilize those channels effectively.
What Does Press Release Distribution Software Cost?
The cost of press release distribution services will depend on a few factors, including the number of press releases delivered, the size of the distribution list, and the media channels covered. Some press release distribution companies incorporate fees for additional services including multimedia, higher word counts, or language translation. Discounts are often available if the company chooses to purchase multiple press releases or an annual subscription. While newswire services typically charge per press release, PR outreach tools provide access to their media database and newsroom features with the purchase of a software license.
Return on Investment (ROI)
Positive ROI is achieved when the benefits of press release distribution exceed its costs. Since the goal of press release distribution is increased brand awareness, it can often be challenging to calculate an exact return on investment. Businesses should carefully track the amount of media coverage and traffic that results from a press release to determine if the benefits outweigh the costs and time spent.
