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The Top 20 Marketing Automation Software

Check out this list of the top Marketing Automation Software products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

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G2 Satisfaction Score

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HubSpot Marketing Hub

100

Overall Satisfaction Score

100

Top Industries of Reviewers:

Computer Software

37%

Marketing and Advertising

28%

Information Technology and Services

26%

Financial Services

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

8.9

Meets Requirements

Average: 9.5

8.8

Ease of Doing Business With

Average: 9.6

8.8

Ease of Setup

Average: 9.3

8.5

Quality of Support

Average: 9.6

8.7

Ease of Admin

Average: 9.4

8.7

ActiveCampaign

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

38%

Health, Wellness and Fitness

27%

Professional Training & Coaching

23%

E-Learning

12%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

8.1

Meets Requirements

Average: 9.5

8.7

Ease of Doing Business With

Average: 9.6

8.6

Ease of Setup

Average: 9.3

8.0

Quality of Support

Average: 9.6

8.4

Ease of Admin

Average: 9.4

8.5

Insider

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

56%

Apparel & Fashion

24%

Marketing and Advertising

11%

Leisure, Travel & Tourism

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.7

Meets Requirements

Average: 9.5

9.7

Ease of Doing Business With

Average: 9.6

9.6

Ease of Setup

Average: 9.3

9.3

Quality of Support

Average: 9.6

9.7

Ease of Admin

Average: 9.4

9.3

Evam

Overall Satisfaction Score

Top Industries of Reviewers:

Banking

59%

Telecommunications

23%

Retail

13%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.6

Meets Requirements

Average: 9.5

9.7

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.3

9.7

Quality of Support

Average: 9.6

9.7

Ease of Admin

Average: 9.4

9.6

EngageBay All-in-One Suite

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

37%

Marketing and Advertising

24%

Staffing and Recruiting

22%

Computer Software

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.3

Meets Requirements

Average: 9.5

9.4

Ease of Doing Business With

Average: 9.6

9.7

Ease of Setup

Average: 9.3

9.3

Quality of Support

Average: 9.6

9.8

Ease of Admin

Average: 9.4

9.3

ContactPigeon

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

37%

Retail

26%

Marketing and Advertising

21%

Health, Wellness and Fitness

16%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.5

Meets Requirements

Average: 9.5

9.7

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.3

9.7

Quality of Support

Average: 9.6

9.9

Ease of Admin

Average: 9.4

9.7

HighLevel

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

71%

Consulting

15%

Professional Training & Coaching

Real Estate

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

8.2

Meets Requirements

Average: 9.5

9.3

Ease of Doing Business With

Average: 9.6

9.0

Ease of Setup

Average: 9.3

7.9

Quality of Support

Average: 9.6

8.8

Ease of Admin

Average: 9.4

8.7

eSputnik

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

33%

Marketing and Advertising

33%

Computer Software

26%

Internet

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.9

Meets Requirements

Average: 9.5

9.9

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.3

10.0

Quality of Support

Average: 9.6

9.9

Ease of Admin

Average: 9.4

9.8

RESUL

Overall Satisfaction Score

Top Industries of Reviewers:

Entertainment

25%

Events Services

25%

Food & Beverages

25%

Construction

25%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.9

Meets Requirements

Average: 9.5

9.9

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.3

10.0

Quality of Support

Average: 9.6

9.9

Ease of Admin

Average: 9.4

10.0

#10

Comarch Marketing Automation

Overall Satisfaction Score

Top Industries of Reviewers:

Education Management

43%

Computer Software

29%

Aviation & Aerospace

14%

Apparel & Fashion

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.9

Meets Requirements

Average: 9.5

9.9

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.3

10.0

Quality of Support

Average: 9.6

9.9

Ease of Admin

Average: 9.4

10.0

#11

Dotdigital

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

40%

Non-Profit Organization Management

24%

Marketing and Advertising

23%

Consumer Goods

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.0

Meets Requirements

Average: 9.5

9.0

Ease of Doing Business With

Average: 9.6

9.4

Ease of Setup

Average: 9.3

8.6

Quality of Support

Average: 9.6

9.4

Ease of Admin

Average: 9.4

9.0

#12

vcita

Overall Satisfaction Score

Top Industries of Reviewers:

Health, Wellness and Fitness

33%

Accounting

22%

Alternative Medicine

22%

Human Resources

22%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.9

Meets Requirements

Average: 9.5

9.9

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.3

9.8

Quality of Support

Average: 9.6

9.0

Ease of Admin

Average: 9.4

9.9

#13

Dashly

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

32%

Marketing and Advertising

29%

Information Technology and Services

25%

E-Learning

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.9

Meets Requirements

Average: 9.5

9.7

Ease of Doing Business With

Average: 9.6

9.7

Ease of Setup

Average: 9.3

9.9

Quality of Support

Average: 9.6

9.8

Ease of Admin

Average: 9.4

9.8

#14

Marketing Star

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

44%

Marketing and Advertising

22%

Computer Software

22%

Financial Services

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.7

Meets Requirements

Average: 9.5

9.8

Ease of Doing Business With

Average: 9.6

9.8

Ease of Setup

Average: 9.3

9.8

Quality of Support

Average: 9.6

9.9

Ease of Admin

Average: 9.4

9.5

#15

Appier AIQUA

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

56%

Consumer Goods

22%

Arts and Crafts

11%

Computer Hardware

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.7

Meets Requirements

Average: 9.5

9.7

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.3

9.7

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.4

9.3

#16

ProFundCom

Overall Satisfaction Score

Top Industries of Reviewers:

Financial Services

52%

Investment Management

30%

Information Technology and Services

Marketing and Advertising

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.3

Meets Requirements

Average: 9.5

9.7

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.3

9.6

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.4

9.5

#17

Sales Snap

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

45%

Education Management

18%

Civil Engineering

18%

Retail

18%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.5

Meets Requirements

Average: 9.5

9.7

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.3

9.7

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.4

9.5

#18

BuyerGenomics

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

36%

Restaurants

27%

Banking

18%

Consumer Goods

18%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.6

Meets Requirements

Average: 9.5

9.7

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.3

9.9

Quality of Support

Average: 9.6

9.9

Ease of Admin

Average: 9.4

9.0

#19

Braze

Overall Satisfaction Score

Top Industries of Reviewers:

Financial Services

35%

Marketing and Advertising

22%

Health, Wellness and Fitness

22%

Information Technology and Services

21%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

8.6

Meets Requirements

Average: 9.5

8.8

Ease of Doing Business With

Average: 9.6

9.0

Ease of Setup

Average: 9.3

8.0

Quality of Support

Average: 9.6

8.5

Ease of Admin

Average: 9.4

8.5

#20

Aritic PinPoint

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

61%

Information Technology and Services

17%

Computer Software

11%

Banking

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.4

9.7

Meets Requirements

Average: 9.5

9.8

Ease of Doing Business With

Average: 9.6

9.6

Ease of Setup

Average: 9.3

9.3

Quality of Support

Average: 9.6

9.8

Ease of Admin

Average: 9.4

9.6