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The Top 20 Easiest To Use Marketing Account Intelligence Software

See the top Marketing Account Intelligence Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

BookYourData

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.8

Ease of Use

Average: 9.0

9.9

Meets Requirements

Average: 9.0

9.8

Customer Segment Breakdown

Small Business

52%

Mid Market

38%

Enterprise

10%

Apollo.io

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

68%

Mid Market

28%

Enterprise

ZoomInfo Sales

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

26%

Mid Market

48%

Enterprise

26%

Cognism

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.0

8.9

Meets Requirements

Average: 9.0

8.5

Customer Segment Breakdown

Small Business

30%

Mid Market

52%

Enterprise

19%

FlashIntel

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.0

9.5

Customer Segment Breakdown

Small Business

37%

Mid Market

57%

Enterprise

Lead Forensics

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

63%

Mid Market

35%

Enterprise

Keyplay

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.6

Ease of Use

Average: 9.0

9.8

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

52%

Mid Market

48%

Adapt

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

65%

Mid Market

28%

Enterprise

RocketReach

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.0

8.5

Customer Segment Breakdown

Small Business

68%

Mid Market

25%

Enterprise

#10

CloudLead

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.6

Ease of Use

Average: 9.0

9.6

Meets Requirements

Average: 9.0

9.7

Customer Segment Breakdown

Small Business

76%

Mid Market

22%

Enterprise

#11

Demandbase One

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.2

Ease of Use

Average: 9.0

8.2

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

#12

Foundry Intent

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.0

9.7

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

53%

Mid Market

40%

Enterprise

#13

Influ2

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

10.0

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

19%

Mid Market

62%

Enterprise

18%

#14

Snov.io

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.0

9.0

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

73%

Mid Market

25%

Enterprise

#15

UpLead

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.5

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.0

9.5

Customer Segment Breakdown

Small Business

76%

Mid Market

20%

Enterprise

#16

SalesIntel

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.2

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

40%

Mid Market

52%

Enterprise

#17

6sense Revenue Marketing

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.1

Ease of Use

Average: 9.0

7.8

Meets Requirements

Average: 9.0

8.2

Customer Segment Breakdown

Small Business

Mid Market

57%

Enterprise

35%

#18

Visitor Queue

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.3

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.0

8.8

Customer Segment Breakdown

Small Business

68%

Mid Market

28%

Enterprise

#19

RollWorks Account-Based Platform

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.0

8.8

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

29%

Mid Market

55%

Enterprise

15%

#20

ZoomInfo Operations

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

19%

Mid Market

67%

Enterprise

14%