E-Commerce Personalization Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on E-Commerce Personalization Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
E-Commerce Personalization Software Articles
Highlights From the G2 Fall 2022 E-Commerce Reports
The e-commerce software market experienced significant changes in the past quarter caused by market corrections, changes in buyer behavior, and supply chain challenges. To understand how these changes impacted users, I analyzed the most recent G2 e-commerce reports data for fall 2022.
by Gabriel Gheorghiu
A Better Future for Digital Storefronts with E-Commerce Personalization
The COVID-19 pandemic brought about changes to many industries, including one of the most sought-after ones, the retail sector. From suppliers, manufacturers, distributors, wholesalers, and retailers to consumers, everyone was exposed to the vulnerabilities and consequences of the pandemic. Amidst this health and economic crisis, consumer shopping behavior changed entirely. Businesses realized the power of digital transformation and added a virtual storefront to their brick-and-mortar store as consumers adapted to shopping online.
by Subhransu Sahu
What Is Social Commerce, and Why We Created a New Category for It
The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products—the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026.
by Gabriel Gheorghiu
Hybrid Shopping Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
2021 Trends in E-Commerce and Industry 4.0
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
Why You Need an E-Commerce Strategy and How to Create One
If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?
by Gabriel Gheorghiu
How to Choose the Best E-Commerce Software for Your Business
If you are reading this, you have internet access and have probably already tried to buy something online. That's what e-commerce is about, at least from a buyer perspective. When it comes to sellers, things can be a lot more complicated.
by Gabriel Gheorghiu
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
E-Commerce Personalization Software Glossary Terms
Explore our Technology Glossary
Browse through dozens of terms to better understand the products you purchase and use everyday.
E-Commerce Personalization Software Discussions
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Question on: Insider
Does Insider have an integration with Tealium?If yes, is it a bidirectional integration?
Absolutely yes, and yes! Insider and Tealium can connect bidirectionally to share user and event data.
With the integration, you can send your user and event data from Tealium to Insider and share your interaction events and leads from Insider with Tealium.
For more information, you can visit: https://useinsider.com/integration/tealium-cdp/
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Question on: Insider
Can we make purchases using WhatsApp?Can we make purchases using WhatsApp?
Yes, users can make purchases on WhatsApp using WhatsApp Commerce. Insider recently launched WhatsApp commerce to enable users to discover, browse, and make purchases right within the app.
WhatsApp Commerce enables marketers to deliver web-style end-to-end buying experiences while leveraging the power of two-way conversational messaging. Users can discover products and services, seamlessly browse product catalogs, add items to their cart, and complete purchases — all from WhatsApp itself, without having to navigate to the website or the mobile app.
Explore more here: https://useinsider.com/whatsapp-commerce/
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Question on: Webtrends Optimize
In the reporting, whats a unique view?We have been using Webtrends Optimize for a while now. Does anyone know what the difference is between a unique view and all views? Or Unique Conversions and All conversions. Whats the best one to measure our conversion rates with?
To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project. Multiple visits to the test page are counted once for the test duration.
Unique conversions operates similarly. Multiple conversions are only counted the once for the test project duration.
Total Views/Total Conversions count ALL page views and ALL conversions. An easy way to look at this is by looking at a purchase, if a user comes on to your website 3 times before purchasing this would appear as 3 views and only 1 conversion when looking in Total Views/Total Conversions. If you were to look at Unique Views/Unique Conversions, then you would see this as 1 view and 1 conversion.
In terms of the "best" method to use, it really depends on your site traffic and success criteria. For example, if you goal is customer acquisition related, then Unique visitors & Unique conversions will serve you best. If your site has a lot of returning visits and you are more interested in increasing the number of times a visitor converts in a time period, then Unique Visitors and All conversions will be more meaningful.
Hope that helps! Mike
E-Commerce Personalization Software Reports
Mid-Market Grid® Report for E-Commerce Personalization
Summer 2025
G2 Report: Grid® Report
Grid® Report for E-Commerce Personalization
Summer 2025
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Personalization
Summer 2025
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Personalization
Summer 2025
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for E-Commerce Personalization
Summer 2025
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Personalization
Spring 2025
G2 Report: Grid® Report
Small-Business Grid® Report for E-Commerce Personalization
Spring 2025
G2 Report: Grid® Report
Mid-Market Grid® Report for E-Commerce Personalization
Spring 2025
G2 Report: Grid® Report
Grid® Report for E-Commerce Personalization
Spring 2025
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Personalization
Spring 2025
G2 Report: Momentum Grid® Report