Cloud Go-to-Market (GTM) Platforms enables users to list, transact, and co-sell on Cloud Marketplaces via a single platform. It helps streamline and synchronize the journey between cloud providers, Cloud Independent Software Vendors (ISVs), partners, and buyers. Cloud GTM tools ensure that ISVs are listed in all relevant Cloud Marketplaces.
The rise of Cloud Marketplaces has created the need to provide sellers with a solid Cloud GTM strategy to ensure that users can buy, sell, and maximize their revenue growth on the cloud. The complexity of managing a cloud ecosystem further contributes to the need for Cloud GTMs. Cloud Marketplaces face several cloud challenges, like a lack of software integration, marketplace listing concerns (barriers to being listed on a cloud marketplace), communication challenges between ISVs and cloud providers, etc. Cloud GTM software helps overcome these issues while managing all cloud marketplaces within a single platform.
Cloud GTM is listed as a subset of Partnerships Management. Cloud GTM tools are often compared to Marketplaces, however, one key difference is that Cloud GTM helps facilitate the end-to-end operations of entire cloud ecosystems, whereas marketplaces help create and host e-commerce websites to support multiple vendors.
To qualify for inclusion in the Cloud GTM category, a product must:
Assist software and service vendors in aligning with cloud marketplaces and partner networks to enhance revenue generation
Provide a single pane of view dashboard for reporting and analytics which features go-to-market efforts, measures performance, and make data-driven decisions
Offer advisory support to help companies in their Cloud GTM journey
