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Best Enterprise Attribution Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Attribution category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Attribution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Attribution category.

In addition to qualifying for inclusion in the Attribution Software category, to qualify for inclusion in the Enterprise Business Attribution Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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14 Listings in Enterprise Attribution Software Available

(12,700)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Attribution software
View top Consulting Services for HubSpot Marketing Hub
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Couldn't attend live? Watch our exclusive three-part masterclass Marketing Mastery Series: Scaling Marketing Operations Without Complexity - Here: https://hubs.la/Q03s61-b0 The job is tough for mo

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Hubspot Marketing Hub is a platform that streamlines potential leads, integrates with various parts of a company, and increases engagement with customers.
    • Reviewers appreciate the platform's user-friendly interface, its ability to manage marketing activities in one place, and the detailed unified view it provides for different parts of a company.
    • Reviewers noted that the platform can get expensive quickly, especially with more contacts and reporting needs, and that it lacks expansive design capabilities for email marketing and landing pages.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,105
    Features
    998
    Email Marketing
    900
    Intuitive
    815
    Automation
    778
    Cons
    Limited Features
    633
    Missing Features
    628
    Learning Curve
    611
    Expensive
    504
    Steep Learning Curve
    384
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.4
    Integrations
    Average: 8.7
    8.3
    Marketing Channels
    Average: 9.0
    8.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    798,112 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10,439 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Couldn't attend live? Watch our exclusive three-part masterclass Marketing Mastery Series: Scaling Marketing Operations Without Complexity - Here: https://hubs.la/Q03s61-b0 The job is tough for mo

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Hubspot Marketing Hub is a platform that streamlines potential leads, integrates with various parts of a company, and increases engagement with customers.
  • Reviewers appreciate the platform's user-friendly interface, its ability to manage marketing activities in one place, and the detailed unified view it provides for different parts of a company.
  • Reviewers noted that the platform can get expensive quickly, especially with more contacts and reporting needs, and that it lacks expansive design capabilities for email marketing and landing pages.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,105
Features
998
Email Marketing
900
Intuitive
815
Automation
778
Cons
Limited Features
633
Missing Features
628
Learning Curve
611
Expensive
504
Steep Learning Curve
384
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.4
Integrations
Average: 8.7
8.3
Marketing Channels
Average: 9.0
8.1
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
798,112 Twitter followers
LinkedIn® Page
www.linkedin.com
10,439 employees on LinkedIn®
(928)4.5 out of 5
10th Easiest To Use in Attribution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Owner
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 38% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    21
    Helpful
    20
    Analytics
    19
    Ease of Use
    18
    Reporting
    14
    Cons
    Missing Features
    6
    Steep Learning Curve
    6
    Learning Curve
    5
    Call Issues
    4
    Complexity
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Integrations
    Average: 8.7
    9.2
    Marketing Channels
    Average: 9.0
    9.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,254 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    371 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Owner
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 38% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
21
Helpful
20
Analytics
19
Ease of Use
18
Reporting
14
Cons
Missing Features
6
Steep Learning Curve
6
Learning Curve
5
Call Issues
4
Complexity
4
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.9
Integrations
Average: 8.7
9.2
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,254 Twitter followers
LinkedIn® Page
www.linkedin.com
371 employees on LinkedIn®

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(153)4.6 out of 5
Optimized for quick response
9th Easiest To Use in Attribution software
View top Consulting Services for CaliberMind
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CaliberMind is a multi-touch attribution platform that exists to help B2B marketers make sense of their data so they can make decisions with confidence. Our mission is to help CMOs make better decisio

    Users
    • Account Executive
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 47% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CaliberMind Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Attribution Accuracy
    31
    Insights
    31
    Accurate Data
    30
    Helpful
    30
    Cons
    Learning Curve
    22
    Data Management
    14
    Limitations
    13
    Lack of Information
    12
    Filtering Issues
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CaliberMind features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.7
    9.0
    Marketing Channels
    Average: 9.0
    9.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boulder, CO
    Twitter
    @calibermind
    652 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    32 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CaliberMind is a multi-touch attribution platform that exists to help B2B marketers make sense of their data so they can make decisions with confidence. Our mission is to help CMOs make better decisio

Users
  • Account Executive
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 47% Enterprise
CaliberMind Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Attribution Accuracy
31
Insights
31
Accurate Data
30
Helpful
30
Cons
Learning Curve
22
Data Management
14
Limitations
13
Lack of Information
12
Filtering Issues
11
CaliberMind features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.7
9.0
Marketing Channels
Average: 9.0
9.1
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2016
HQ Location
Boulder, CO
Twitter
@calibermind
652 Twitter followers
LinkedIn® Page
www.linkedin.com
32 employees on LinkedIn®
(1,281)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Attribution software
View top Consulting Services for impact.com
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100% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. T

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 75% Small-Business
    • 19% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact.com is a partnership management platform that streamlines affiliate, influencer, and strategic partnership programs all in one place, offering in-depth analytics, automated workflows, and customizable tracking.
    • Users frequently mention the platform's user-friendly interface, accurate tracking system, and the ease of finding and applying to affiliate programs, along with the automated payment system and the detailed reporting tools.
    • Users mentioned the platform's complex and sometimes confusing user interface, especially for beginners, and the slow approval process for partnerships, along with the less mobile-friendly nature of the platform.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    263
    Features
    156
    Affiliate Marketing
    151
    User Interface
    134
    Customer Support
    132
    Cons
    Learning Curve
    82
    Technical Issues
    68
    Complexity
    61
    Not Intuitive
    57
    Payment Issues
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • impact.com features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    7.6
    Integrations
    Average: 8.7
    7.3
    Marketing Channels
    Average: 9.0
    8.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,799 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,133 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. T

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 75% Small-Business
  • 19% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact.com is a partnership management platform that streamlines affiliate, influencer, and strategic partnership programs all in one place, offering in-depth analytics, automated workflows, and customizable tracking.
  • Users frequently mention the platform's user-friendly interface, accurate tracking system, and the ease of finding and applying to affiliate programs, along with the automated payment system and the detailed reporting tools.
  • Users mentioned the platform's complex and sometimes confusing user interface, especially for beginners, and the slow approval process for partnerships, along with the less mobile-friendly nature of the platform.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
263
Features
156
Affiliate Marketing
151
User Interface
134
Customer Support
132
Cons
Learning Curve
82
Technical Issues
68
Complexity
61
Not Intuitive
57
Payment Issues
54
impact.com features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
7.6
Integrations
Average: 8.7
7.3
Marketing Channels
Average: 9.0
8.3
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,799 Twitter followers
LinkedIn® Page
www.linkedin.com
3,133 employees on LinkedIn®
(1,835)4.4 out of 5
Optimized for quick response
21st Easiest To Use in Attribution software
View top Consulting Services for Demandbase One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase is a platform that provides insights and data to help businesses optimize their outreach and track potential customers.
    • Reviewers like the platform's intuitive interface, extensive database, and AI-powered insights which generate meaningful conversations and accelerate deal flow, and appreciate the strong customer support.
    • Reviewers mentioned that the platform can be a bit expensive and overwhelming due to the amount of data, and some users reported issues with data accuracy and integration.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    201
    Lead Generation
    188
    Intent Data
    169
    Insights
    168
    Integrations
    131
    Cons
    Learning Curve
    64
    Steep Learning Curve
    56
    Complexity
    44
    Learning Difficulty
    44
    Not Intuitive
    43
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Integrations
    Average: 8.7
    8.8
    Marketing Channels
    Average: 9.0
    8.4
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,623 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,010 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase is a platform that provides insights and data to help businesses optimize their outreach and track potential customers.
  • Reviewers like the platform's intuitive interface, extensive database, and AI-powered insights which generate meaningful conversations and accelerate deal flow, and appreciate the strong customer support.
  • Reviewers mentioned that the platform can be a bit expensive and overwhelming due to the amount of data, and some users reported issues with data accuracy and integration.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
201
Lead Generation
188
Intent Data
169
Insights
168
Integrations
131
Cons
Learning Curve
64
Steep Learning Curve
56
Complexity
44
Learning Difficulty
44
Not Intuitive
43
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.9
Integrations
Average: 8.7
8.8
Marketing Channels
Average: 9.0
8.4
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,623 Twitter followers
LinkedIn® Page
www.linkedin.com
1,010 employees on LinkedIn®
(217)4.7 out of 5
Optimized for quick response
4th Easiest To Use in Attribution software
View top Consulting Services for Dreamdata
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

    Users
    • Head of Marketing
    • CMO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Mid-Market
    • 36% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    91
    Analytics
    72
    Ease of Use
    63
    Attribution Accuracy
    61
    Helpful
    54
    Cons
    Learning Curve
    25
    Missing Features
    20
    Lack of Information
    13
    Limitations
    11
    Limited Customization
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dreamdata features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.7
    9.5
    Marketing Channels
    Average: 9.0
    9.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    285 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    66 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

Users
  • Head of Marketing
  • CMO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Mid-Market
  • 36% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
91
Analytics
72
Ease of Use
63
Attribution Accuracy
61
Helpful
54
Cons
Learning Curve
25
Missing Features
20
Lack of Information
13
Limitations
11
Limited Customization
11
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.7
9.5
Marketing Channels
Average: 9.0
9.2
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
285 Twitter followers
LinkedIn® Page
www.linkedin.com
66 employees on LinkedIn®
(147)4.7 out of 5
31st Easiest To Use in Attribution software
View top Consulting Services for Adobe Marketo Measure (formerly Bizible)
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

    Users
    • Marketing Operations Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 71% Mid-Market
    • 18% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    7.5
    Integrations
    Average: 8.7
    9.2
    Marketing Channels
    Average: 9.0
    9.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    972,898 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    39,494 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

Users
  • Marketing Operations Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 71% Mid-Market
  • 18% Small-Business
Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
7.5
Integrations
Average: 8.7
9.2
Marketing Channels
Average: 9.0
9.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
972,898 Twitter followers
LinkedIn® Page
www.linkedin.com
39,494 employees on LinkedIn®
Ownership
NASDAQ:ADBE
(14,128)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Attribution software
View top Consulting Services for ActiveCampaign
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15% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–fr

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,834
    Automation
    1,643
    Automations
    1,367
    Features
    1,213
    Email Marketing
    1,122
    Cons
    Learning Curve
    818
    Missing Features
    711
    Expensive
    609
    Limited Features
    545
    Not Intuitive
    487
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    7.9
    Integrations
    Average: 8.7
    7.3
    Marketing Channels
    Average: 9.0
    7.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,256 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    847 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–fr

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,834
Automation
1,643
Automations
1,367
Features
1,213
Email Marketing
1,122
Cons
Learning Curve
818
Missing Features
711
Expensive
609
Limited Features
545
Not Intuitive
487
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
7.9
Integrations
Average: 8.7
7.3
Marketing Channels
Average: 9.0
7.1
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,256 Twitter followers
LinkedIn® Page
www.linkedin.com
847 employees on LinkedIn®
(1,529)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Attribution software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketi

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 76% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a call tracking and analytics tool that allows users to create custom phone numbers for specific campaigns, record calls, and track performance.
    • Users like the intuitive user interface, the ability to easily create and manage multiple tracking numbers, the AI-enhanced tagging and filtering process, and the comprehensive reporting functionality.
    • Users reported issues with the platform's cost, particularly for those tracking a large number of phone numbers or long-duration calls, difficulties with certain integrations, and occasional glitches in the user interface.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    108
    Features
    85
    Call Tracking
    81
    Helpful
    65
    Call Recording
    58
    Cons
    Missing Features
    28
    Number Issues
    24
    Call Issues
    21
    Learning Curve
    21
    Expensive
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Integrations
    Average: 8.7
    8.6
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,109 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    338 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketi

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 76% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a call tracking and analytics tool that allows users to create custom phone numbers for specific campaigns, record calls, and track performance.
  • Users like the intuitive user interface, the ability to easily create and manage multiple tracking numbers, the AI-enhanced tagging and filtering process, and the comprehensive reporting functionality.
  • Users reported issues with the platform's cost, particularly for those tracking a large number of phone numbers or long-duration calls, difficulties with certain integrations, and occasional glitches in the user interface.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
108
Features
85
Call Tracking
81
Helpful
65
Call Recording
58
Cons
Missing Features
28
Number Issues
24
Call Issues
21
Learning Curve
21
Expensive
20
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.6
Integrations
Average: 8.7
8.6
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,109 Twitter followers
LinkedIn® Page
www.linkedin.com
338 employees on LinkedIn®
(64)4.9 out of 5
22nd Easiest To Use in Attribution software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Openprise Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Booking Efficiency
    1
    Data Management
    1
    Data Quality
    1
    Flexibility
    1
    Lead Generation
    1
    Cons
    Poor Navigation
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Openprise features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.6
    Integrations
    Average: 8.7
    10.0
    Marketing Channels
    Average: 9.0
    10.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Openprise
    Year Founded
    2014
    HQ Location
    San Mateo, CA
    Twitter
    @OpenpriseTech
    3,647 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    132 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Enterprise
  • 34% Mid-Market
Openprise Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Booking Efficiency
1
Data Management
1
Data Quality
1
Flexibility
1
Lead Generation
1
Cons
Poor Navigation
1
Openprise features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.6
Integrations
Average: 8.7
10.0
Marketing Channels
Average: 9.0
10.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Openprise
Year Founded
2014
HQ Location
San Mateo, CA
Twitter
@OpenpriseTech
3,647 Twitter followers
LinkedIn® Page
www.linkedin.com
132 employees on LinkedIn®
(109)4.2 out of 5
Optimized for quick response
34th Easiest To Use in Attribution software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 47% Enterprise
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LiveRamp Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    Platform Integration
    6
    Audience Activation
    4
    Channel Management
    4
    Data Management
    4
    Cons
    Slow Performance
    3
    Lack of Information
    2
    Platform Glitches
    2
    Poor Call Support
    2
    Poor Customer Support
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LiveRamp features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.3
    7.7
    Integrations
    Average: 8.7
    7.3
    Marketing Channels
    Average: 9.0
    6.7
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    LiveRamp
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @LiveRamp
    6,459 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,499 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 47% Enterprise
  • 32% Mid-Market
LiveRamp Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Platform Integration
6
Audience Activation
4
Channel Management
4
Data Management
4
Cons
Slow Performance
3
Lack of Information
2
Platform Glitches
2
Poor Call Support
2
Poor Customer Support
2
LiveRamp features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
7.7
Integrations
Average: 8.7
7.3
Marketing Channels
Average: 9.0
6.7
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
LiveRamp
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@LiveRamp
6,459 Twitter followers
LinkedIn® Page
www.linkedin.com
1,499 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Visual IQ, a Nielsen company, is the leading marketing intelligence software provider. Our Marketing Intelligence Platform combines people-based insights with tactical marketing performance in a singl

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 53% Enterprise
    • 42% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Nielsen Attribution (formerly Visual IQ) features and usability ratings that predict user satisfaction
    6.3
    Has the product been a good partner in doing business?
    Average: 9.3
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Nielsen
    HQ Location
    New York, NY
    Twitter
    @Nielsen
    185,264 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    28,852 employees on LinkedIn®
    Ownership
    NYSE:NLSN
    Total Revenue (USD mm)
    $6,290
Product Description
How are these determined?Information
This description is provided by the seller.

Visual IQ, a Nielsen company, is the leading marketing intelligence software provider. Our Marketing Intelligence Platform combines people-based insights with tactical marketing performance in a singl

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 53% Enterprise
  • 42% Mid-Market
Nielsen Attribution (formerly Visual IQ) features and usability ratings that predict user satisfaction
6.3
Has the product been a good partner in doing business?
Average: 9.3
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
185,264 Twitter followers
LinkedIn® Page
www.linkedin.com
28,852 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290
(57)4.4 out of 5
29th Easiest To Use in Attribution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 42% Small-Business
    • 33% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LeadsRx features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.2
    Integrations
    Average: 8.7
    7.9
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    LeadsRx
    Year Founded
    2015
    HQ Location
    Portland, OR
    Twitter
    @leadsrx
    3,735 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    7 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 42% Small-Business
  • 33% Enterprise
LeadsRx features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.2
Integrations
Average: 8.7
7.9
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
LeadsRx
Year Founded
2015
HQ Location
Portland, OR
Twitter
@leadsrx
3,735 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
(135)4.0 out of 5
Optimized for quick response
37th Easiest To Use in Attribution software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 81% Mid-Market
    • 15% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Full Circle Insights Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Salesforce Integration
    2
    Accuracy of Information
    1
    Accurate Data
    1
    Attribution Accuracy
    1
    Attribution Tracking
    1
    Cons
    Dashboard Issues
    2
    Account Management
    1
    Complexity
    1
    Data Management
    1
    Feature Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Full Circle Insights features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.3
    6.7
    Integrations
    Average: 8.7
    9.3
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CONQUER
    Company Website
    Year Founded
    2007
    HQ Location
    Reno, NV
    LinkedIn® Page
    www.linkedin.com
    83 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 81% Mid-Market
  • 15% Enterprise
Full Circle Insights Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Salesforce Integration
2
Accuracy of Information
1
Accurate Data
1
Attribution Accuracy
1
Attribution Tracking
1
Cons
Dashboard Issues
2
Account Management
1
Complexity
1
Data Management
1
Feature Complexity
1
Full Circle Insights features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.3
6.7
Integrations
Average: 8.7
9.3
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CONQUER
Company Website
Year Founded
2007
HQ Location
Reno, NV
LinkedIn® Page
www.linkedin.com
83 employees on LinkedIn®