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Best Account-Based Orchestration Platforms for Small Business

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Account-Based Orchestration Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Account-Based Orchestration Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Account-Based Orchestration Platforms category.

In addition to qualifying for inclusion in the Account-Based Orchestration Platforms category, to qualify for inclusion in the Small Business Account-Based Orchestration Platforms category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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11 Listings in Small Business Account-Based Orchestration Platforms Available

(12,696)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for HubSpot Marketing Hub
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Couldn't attend live? Watch our exclusive three-part masterclass Marketing Mastery Series: Scaling Marketing Operations Without Complexity - Here: https://hubs.la/Q03s61-b0 The job is tough for mo

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Hubspot Marketing Hub is a platform that streamlines potential leads, integrates with various parts of a company, and increases engagement with customers.
    • Reviewers appreciate the platform's user-friendly interface, its ability to manage marketing activities in one place, and the detailed unified view it provides for different parts of a company.
    • Reviewers noted that the platform can get expensive quickly, especially with more contacts and reporting needs, and that it lacks expansive design capabilities for email marketing and landing pages.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,105
    Features
    998
    Email Marketing
    900
    Intuitive
    815
    Automation
    778
    Cons
    Limited Features
    633
    Missing Features
    628
    Learning Curve
    611
    Expensive
    504
    Steep Learning Curve
    384
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Integrations
    Average: 9.0
    8.5
    Centralization
    Average: 8.8
    8.5
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    798,112 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10,439 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Couldn't attend live? Watch our exclusive three-part masterclass Marketing Mastery Series: Scaling Marketing Operations Without Complexity - Here: https://hubs.la/Q03s61-b0 The job is tough for mo

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Hubspot Marketing Hub is a platform that streamlines potential leads, integrates with various parts of a company, and increases engagement with customers.
  • Reviewers appreciate the platform's user-friendly interface, its ability to manage marketing activities in one place, and the detailed unified view it provides for different parts of a company.
  • Reviewers noted that the platform can get expensive quickly, especially with more contacts and reporting needs, and that it lacks expansive design capabilities for email marketing and landing pages.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,105
Features
998
Email Marketing
900
Intuitive
815
Automation
778
Cons
Limited Features
633
Missing Features
628
Learning Curve
611
Expensive
504
Steep Learning Curve
384
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.4
Integrations
Average: 9.0
8.5
Centralization
Average: 8.8
8.5
Account Identification and Segmentation
Average: 9.0
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
798,112 Twitter followers
LinkedIn® Page
www.linkedin.com
10,439 employees on LinkedIn®
(197)4.7 out of 5
2nd Easiest To Use in Account-Based Orchestration Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Warmly is the first autonomous sales orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools

    Users
    • CEO
    • Founder
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 89% Small-Business
    • 11% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Warmly is a tool that provides insights into website visitors, including their duration of visit, frequency, and associated companies, with the aim of aiding strategic decisions and lead generation.
    • Reviewers like Warmly's ability to capture real-time website viewer data, its seamless integration with other platforms like Slack, and its AI-driven autonomous chat that initiates personalized conversations with prospects, qualifying leads faster.
    • Reviewers experienced issues with inaccurate data, disconnection of accounts without notification, and difficulties with CRM integration, and they also expressed a desire for more detailed contact information and improved visitor blocking capabilities.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Warmly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    72
    Lead Generation
    63
    Easy Setup
    52
    Helpful
    52
    Intent Data
    47
    Cons
    Data Inaccuracy
    24
    Lead Quality
    22
    Identification Issues
    19
    Inaccuracy
    19
    Inaccurate Data
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Warmly features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Integrations
    Average: 9.0
    8.9
    Centralization
    Average: 8.8
    8.6
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Warmly
    Year Founded
    2020
    HQ Location
    San Francisco, CA
    Twitter
    @warmlyai
    519 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    113 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Warmly is the first autonomous sales orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools

Users
  • CEO
  • Founder
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 89% Small-Business
  • 11% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Warmly is a tool that provides insights into website visitors, including their duration of visit, frequency, and associated companies, with the aim of aiding strategic decisions and lead generation.
  • Reviewers like Warmly's ability to capture real-time website viewer data, its seamless integration with other platforms like Slack, and its AI-driven autonomous chat that initiates personalized conversations with prospects, qualifying leads faster.
  • Reviewers experienced issues with inaccurate data, disconnection of accounts without notification, and difficulties with CRM integration, and they also expressed a desire for more detailed contact information and improved visitor blocking capabilities.
Warmly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
72
Lead Generation
63
Easy Setup
52
Helpful
52
Intent Data
47
Cons
Data Inaccuracy
24
Lead Quality
22
Identification Issues
19
Inaccuracy
19
Inaccurate Data
19
Warmly features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.2
Integrations
Average: 9.0
8.9
Centralization
Average: 8.8
8.6
Account Identification and Segmentation
Average: 9.0
Seller Details
Seller
Warmly
Year Founded
2020
HQ Location
San Francisco, CA
Twitter
@warmlyai
519 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®

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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Recotap is a next-generation AI-powered ABM Platform that helps B2B Marketers run Targeted and Personalised Account-Based engagement campaigns, at scale. Recotap is best suited for growing startup

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 43% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Recotap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    4
    Ease of Use
    4
    Personalization
    3
    ABM Management
    2
    Audience Targeting
    2
    Cons
    Limited Reporting
    3
    Design Limitations
    2
    Missing Features
    2
    Poor Reporting
    2
    Ad Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Recotap features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Integrations
    Average: 9.0
    9.2
    Centralization
    Average: 8.8
    9.4
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Recotap
    Year Founded
    2018
    HQ Location
    Bangalore, Karnataka
    Twitter
    @recotap
    125 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Recotap is a next-generation AI-powered ABM Platform that helps B2B Marketers run Targeted and Personalised Account-Based engagement campaigns, at scale. Recotap is best suited for growing startup

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 43% Small-Business
  • 30% Mid-Market
Recotap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
4
Ease of Use
4
Personalization
3
ABM Management
2
Audience Targeting
2
Cons
Limited Reporting
3
Design Limitations
2
Missing Features
2
Poor Reporting
2
Ad Issues
1
Recotap features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
9.2
Integrations
Average: 9.0
9.2
Centralization
Average: 8.8
9.4
Account Identification and Segmentation
Average: 9.0
Seller Details
Seller
Recotap
Year Founded
2018
HQ Location
Bangalore, Karnataka
Twitter
@recotap
125 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
(1,077)4.3 out of 5
Optimized for quick response
5th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for 6sense Revenue Marketing
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense is a sophisticated Revenue AI solution designed to assist organizations in creating, managing, and converting their sales pipeline into revenue. By leveraging advanced analytics and artificial

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 57% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • 6sense Revenue Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    203
    Ease of Use
    160
    Lead Generation
    158
    Features
    141
    Insights
    123
    Cons
    Steep Learning Curve
    98
    Learning Curve
    80
    Learning Difficulty
    76
    Inaccurate Data
    74
    Complexity
    56
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • 6sense Revenue Marketing features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Integrations
    Average: 9.0
    8.3
    Centralization
    Average: 8.8
    8.7
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,179 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,622 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense is a sophisticated Revenue AI solution designed to assist organizations in creating, managing, and converting their sales pipeline into revenue. By leveraging advanced analytics and artificial

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 57% Mid-Market
  • 35% Enterprise
6sense Revenue Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
203
Ease of Use
160
Lead Generation
158
Features
141
Insights
123
Cons
Steep Learning Curve
98
Learning Curve
80
Learning Difficulty
76
Inaccurate Data
74
Complexity
56
6sense Revenue Marketing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.4
Integrations
Average: 9.0
8.3
Centralization
Average: 8.8
8.7
Account Identification and Segmentation
Average: 9.0
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,179 Twitter followers
LinkedIn® Page
www.linkedin.com
1,622 employees on LinkedIn®
(201)4.2 out of 5
18th Easiest To Use in Account-Based Orchestration Platforms software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 64% Mid-Market
    • 18% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Foundry ABM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Analytics
    3
    Easy Integrations
    3
    Features
    3
    Integrations
    3
    Cons
    Learning Curve
    3
    Cluttered Layout
    2
    Complexity
    2
    Difficult Learning
    2
    Initial Difficulty
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Foundry ABM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Integrations
    Average: 9.0
    8.4
    Centralization
    Average: 8.8
    8.6
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Foundry
    Year Founded
    1964
    HQ Location
    Needham Heights, Massachusetts, United States
    Twitter
    @foundryidg
    13,844 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    967 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 64% Mid-Market
  • 18% Small-Business
Foundry ABM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Analytics
3
Easy Integrations
3
Features
3
Integrations
3
Cons
Learning Curve
3
Cluttered Layout
2
Complexity
2
Difficult Learning
2
Initial Difficulty
2
Foundry ABM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.6
Integrations
Average: 9.0
8.4
Centralization
Average: 8.8
8.6
Account Identification and Segmentation
Average: 9.0
Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
Twitter
@foundryidg
13,844 Twitter followers
LinkedIn® Page
www.linkedin.com
967 employees on LinkedIn®
(316)4.3 out of 5
14th Easiest To Use in Account-Based Orchestration Platforms software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 19% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Data Accuracy
    31
    Contact Information
    21
    Accurate Data
    20
    Lead Generation
    19
    Cons
    Inaccuracy Issues
    13
    Inaccurate Data
    12
    Data Quality
    11
    Outdated Information
    11
    Expensive
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ZoomInfo Operations features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Integrations
    Average: 9.0
    8.3
    Centralization
    Average: 8.8
    8.8
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,648 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,390 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 19% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Data Accuracy
31
Contact Information
21
Accurate Data
20
Lead Generation
19
Cons
Inaccuracy Issues
13
Inaccurate Data
12
Data Quality
11
Outdated Information
11
Expensive
10
ZoomInfo Operations features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
9.3
Integrations
Average: 9.0
8.3
Centralization
Average: 8.8
8.8
Account Identification and Segmentation
Average: 9.0
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,648 Twitter followers
LinkedIn® Page
www.linkedin.com
4,390 employees on LinkedIn®
(1,835)4.4 out of 5
Optimized for quick response
13th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for Demandbase One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase is a platform that provides insights and data to help businesses optimize their outreach and track potential customers.
    • Reviewers like the platform's intuitive interface, extensive database, and AI-powered insights which generate meaningful conversations and accelerate deal flow, and appreciate the strong customer support.
    • Reviewers mentioned that the platform can be a bit expensive and overwhelming due to the amount of data, and some users reported issues with data accuracy and integration.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    201
    Lead Generation
    188
    Intent Data
    169
    Insights
    168
    Integrations
    131
    Cons
    Learning Curve
    64
    Steep Learning Curve
    56
    Complexity
    44
    Learning Difficulty
    44
    Not Intuitive
    43
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Integrations
    Average: 9.0
    8.6
    Centralization
    Average: 8.8
    8.9
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,623 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,010 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase is a platform that provides insights and data to help businesses optimize their outreach and track potential customers.
  • Reviewers like the platform's intuitive interface, extensive database, and AI-powered insights which generate meaningful conversations and accelerate deal flow, and appreciate the strong customer support.
  • Reviewers mentioned that the platform can be a bit expensive and overwhelming due to the amount of data, and some users reported issues with data accuracy and integration.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
201
Lead Generation
188
Intent Data
169
Insights
168
Integrations
131
Cons
Learning Curve
64
Steep Learning Curve
56
Complexity
44
Learning Difficulty
44
Not Intuitive
43
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.5
Integrations
Average: 9.0
8.6
Centralization
Average: 8.8
8.9
Account Identification and Segmentation
Average: 9.0
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,623 Twitter followers
LinkedIn® Page
www.linkedin.com
1,010 employees on LinkedIn®
(293)4.6 out of 5
Optimized for quick response
17th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for Metadata.io
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 67% Mid-Market
    • 19% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Metadata.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Efficiency
    9
    Time-saving
    9
    Automation
    8
    Ease of Use
    8
    Audience Targeting
    6
    Cons
    Ad Issues
    3
    Campaign Management
    3
    Complexity
    3
    Integration Issues
    3
    Ad Management
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Metadata.io features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Integrations
    Average: 9.0
    9.4
    Centralization
    Average: 8.8
    8.9
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Metadata
    Company Website
    Year Founded
    2015
    HQ Location
    Broomfield, Colorado
    Twitter
    @metadataio
    766 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    138 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 67% Mid-Market
  • 19% Small-Business
Metadata.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Efficiency
9
Time-saving
9
Automation
8
Ease of Use
8
Audience Targeting
6
Cons
Ad Issues
3
Campaign Management
3
Complexity
3
Integration Issues
3
Ad Management
2
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
8.9
Integrations
Average: 9.0
9.4
Centralization
Average: 8.8
8.9
Account Identification and Segmentation
Average: 9.0
Seller Details
Seller
Metadata
Company Website
Year Founded
2015
HQ Location
Broomfield, Colorado
Twitter
@metadataio
766 Twitter followers
LinkedIn® Page
www.linkedin.com
138 employees on LinkedIn®
(2,394)4.0 out of 5
Optimized for quick response
23rd Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for Salesforce Marketing Cloud Account Engagement
Save to My Lists
Entry Level Price:$1,250.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Account Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    64
    Automation
    47
    Integrations
    47
    Lead Generation
    39
    Salesforce Integration
    39
    Cons
    Learning Curve
    41
    Expensive
    30
    Steep Learning Curve
    26
    Complexity
    23
    Learning Difficulty
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Integrations
    Average: 9.0
    8.5
    Centralization
    Average: 8.8
    9.0
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    583,254 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,342 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 32% Small-Business
Salesforce Marketing Cloud Account Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
64
Automation
47
Integrations
47
Lead Generation
39
Salesforce Integration
39
Cons
Learning Curve
41
Expensive
30
Steep Learning Curve
26
Complexity
23
Learning Difficulty
21
Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 9.2
8.5
Integrations
Average: 9.0
8.5
Centralization
Average: 8.8
9.0
Account Identification and Segmentation
Average: 9.0
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
583,254 Twitter followers
LinkedIn® Page
www.linkedin.com
78,342 employees on LinkedIn®
(512)4.3 out of 5
19th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for RollWorks Account-Based Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RollWorks is an account based marketing (ABM) and advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with mul

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 29% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • RollWorks is a platform that allows users to set up target lists and campaigns, run multiple campaigns at once, and check on them throughout the week in a dashboard.
    • Users frequently mention the user-friendly nature of the platform, the ability to run multiple campaigns simultaneously, the easy access to campaign performance, the large set of integrations, and the great customer service.
    • Users reported issues with the targeting and audience matching with third-party tools like LinkedIn, account lists not syncing correctly with LinkedIn, less robust social media advertising capabilities, and slow reporting where data can take up to 24 hours to appear.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • RollWorks Account-Based Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    125
    Intent Data
    79
    Integrations
    67
    Audience Targeting
    66
    Customer Support
    65
    Cons
    Missing Features
    43
    Learning Curve
    41
    Campaign Issues
    35
    Ad Issues
    34
    Data Management
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • RollWorks Account-Based Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Integrations
    Average: 9.0
    8.5
    Centralization
    Average: 8.8
    8.2
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    272 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    109 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

RollWorks is an account based marketing (ABM) and advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with mul

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 29% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • RollWorks is a platform that allows users to set up target lists and campaigns, run multiple campaigns at once, and check on them throughout the week in a dashboard.
  • Users frequently mention the user-friendly nature of the platform, the ability to run multiple campaigns simultaneously, the easy access to campaign performance, the large set of integrations, and the great customer service.
  • Users reported issues with the targeting and audience matching with third-party tools like LinkedIn, account lists not syncing correctly with LinkedIn, less robust social media advertising capabilities, and slow reporting where data can take up to 24 hours to appear.
RollWorks Account-Based Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
125
Intent Data
79
Integrations
67
Audience Targeting
66
Customer Support
65
Cons
Missing Features
43
Learning Curve
41
Campaign Issues
35
Ad Issues
34
Data Management
28
RollWorks Account-Based Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.6
Integrations
Average: 9.0
8.5
Centralization
Average: 8.8
8.2
Account Identification and Segmentation
Average: 9.0
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
272 Twitter followers
LinkedIn® Page
www.linkedin.com
109 employees on LinkedIn®
(138)4.9 out of 5
6th Easiest To Use in Account-Based Orchestration Platforms software
Save to My Lists
Entry Level Price:$749.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Signals revolutionizes the way businesses approach sales and marketing efficiency. Signals identifies crucial buying signals, ensuring accurate account targeting and engagement at just the right time.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 52% Small-Business
    • 43% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Signals Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    20
    Ease of Use
    17
    Lead Generation
    16
    Features
    15
    Customer Engagement
    14
    Cons
    Learning Curve
    11
    Steep Learning Curve
    5
    Learning Difficulty
    4
    Complexity
    3
    Identification Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Signals features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Integrations
    Average: 9.0
    9.3
    Centralization
    Average: 8.8
    9.4
    Account Identification and Segmentation
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Signals
    Year Founded
    2018
    HQ Location
    Provo, US
    LinkedIn® Page
    www.linkedin.com
    110 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Signals revolutionizes the way businesses approach sales and marketing efficiency. Signals identifies crucial buying signals, ensuring accurate account targeting and engagement at just the right time.

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 52% Small-Business
  • 43% Mid-Market
Signals Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
20
Ease of Use
17
Lead Generation
16
Features
15
Customer Engagement
14
Cons
Learning Curve
11
Steep Learning Curve
5
Learning Difficulty
4
Complexity
3
Identification Issues
3
Signals features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.2
9.2
Integrations
Average: 9.0
9.3
Centralization
Average: 8.8
9.4
Account Identification and Segmentation
Average: 9.0
Seller Details
Seller
Signals
Year Founded
2018
HQ Location
Provo, US
LinkedIn® Page
www.linkedin.com
110 employees on LinkedIn®