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Customer Data Platform

July 8, 2020
Clara F.
CF
by Clara Flaherty
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. This page is a place for all discussions related to Customer data platforms.

Popular Customer Data Platform Software Questions Discussions
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I want to start a discussion focused on customer data platforms (CDPs) that work well for SaaS companies. With customer behaviour happening across so many channels, it’s important to have a CDP that doesn’t just collect data, but helps activate it meaningfully across the funnel.

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Is it possible for insider future development to reduce the setup process? The tools are excellent for us to do digital marketing, but if we could spend less time, we may optimize more our marketing campaigns using more insider features.