I want to start a discussion focused on customer data platforms (CDPs) that work well for SaaS companies. With customer behaviour happening across so many channels, it’s important to have a CDP that doesn’t just collect data, but helps activate it meaningfully across the funnel.
These are some of the top-rated CDP solutions listed on G2’s Customer Data Platform category:
If you’ve used any of these to power customer insights or drive engagement in a SaaS business, I’d love to hear how they perform at scale and where they shine (or fall short).