Introducing G2.ai, the future of software buying.Try now

What are the Best CDP Apps for SaaS Businesses?

I want to start a discussion focused on customer data platforms (CDPs) that work well for SaaS companies. With customer behaviour happening across so many channels, it’s important to have a CDP that doesn’t just collect data, but helps activate it meaningfully across the funnel.

These are some of the top-rated CDP solutions listed on G2’s Customer Data Platform category:

  • Insider: Designed for personalized customer journeys across channels like web, app, email, and push. How intuitive is the segmentation engine when used by non-technical teams?
  • Bloomreach: Combines CDP with marketing automation and product discovery. Does it offer enough flexibility for scaling personalization without complex setup?
  • WebEngage: Popular among B2C and SaaS brands for lifecycle marketing. Curious if the journey builder is robust enough for SaaS-specific use cases like trial-to-paid conversions.
  • Dotdigital: Known for marketing automation rooted in CDP features. Anyone using this in a multi-brand SaaS environment—does it support layered audience strategies?
  • FullStory: Geared more toward behavioral insights and session analytics. Can it function as a standalone CDP or does it work best when paired with another data platform?

If you’ve used any of these to power customer insights or drive engagement in a SaaS business, I’d love to hear how they perform at scale and where they shine (or fall short).

1 comment
Looks like you’re not logged in.
Users need to be logged in to answer questions
Log In
Jaya B.
JB
0

The challenge with CDPs in SaaS is balancing deep segmentation with speed. Curious which platforms actually help you move fast without sacrificing granularit

Looks like you’re not logged in.
Users need to be logged in to write comments
Log In
Reply