What questions do you have about Account Data Management software?

A discipline based on understanding buyer behavior and engaging a specific set of accounts with timely, relevant and personalized communications.

While some companies aggressively pursue every lead that is created, others are leveraging lead scoring to work smarter. If you can programmatically spot your good leads, chances are you’ll be able to increase win rates and conversion. Read More: Read more

This is a question that often comes up in conversations with our prospects and customers. What happens when you want to push into a new market where you haven’t had a track record of success? Does predictive scoring offer any value? Or does it become a self-fulfilling prophecy that limits your... Read more

People often ask us: “If I don’t have confidence in my data quality, how could predictive scoring possibly work?” Many businesses delay lead scoring initiatives while they wade through cumbersome data clean-up projects – leaving major revenue-driving opportunities on the table in the... Read more