Before using Diffbot, we considered building our own scraping system. This would have cost us at least 4 weeks of development time up-front and 1-2 days of maintenance cost on a monthly basis. The time itself is valuable, but even more so when considering the opportunity cost of what that time could be spent doing in an early-stage startup. After integrating Diffbot, we have that time back to building our business, developing exciting features for our customers and growing our customer base. The API has been reliable and the data that Diffbot is retrieving adds value to our customers with every content brief that is created.

The ability to enhance my existing data. I have company information imported from other sources such as Crunchbase. With a simple script in Google Sheets, I was able to enhance the company information with things like employee skills, common employee titles, technology stack used, and recent articles about the company. As a result, I was able to better prioritize my leads and quickly filter out the unqualified ones, saving me time. The ease of finding new leads. I can search new companies based on industry tags, employee size, funding amount, technology stack, and employee skills chained together with complex logic using a powerful query language. The number of high quality leads I found through the Diffbot Knowledge Graph more than tripled the number of high quality leads I found from other imported sources.