Which account based orchestration systems stand out to you?

We’ve started using more account-focused strategies lately, and I’m realizing our current setup doesn’t give us the visibility or coordination we really need. I figured it’s time to look at account-based orchestration systems that help marketing and sales work together more intentionally, especially when targeting high-value accounts.

To get us started, I pulled together the top-rated platforms listed on G2 right now:

• HubSpot Marketing Hub

Offers tools for managing contacts, running campaigns, and tracking performance all in one place. It’s often mentioned for its usability and broad feature set.

• Warmly

It helps personalize outreach and meetings with data pulled in right where your team works—like Zoom or Google Calendar. It seems lightweight but useful if you’re focused on touchpoints.

• ZoomInfo Marketing

Combines contact data, targeting, and analytics. Good for teams that want to build and act on segmented account lists using rich intent signals.

• Primer (Sayprimer.com)

Built for scaling outreach through automation while keeping things personalized. I haven’t used it myself, but I’ve seen some mention of it for SDR/BDR coordination.

• 6sense

Recognized for its predictive capabilities and deep intent data. It helps identify in-market accounts early and supports orchestration across ads, email, and sales activity.

If you’ve worked with any of these or have a favorite that’s not on the list, I’d really like to hear about it.