Start.io Features
What are the features of Start.io?
Mobile Functionality
- Mobile Functionality
Campaign Management
- Brand Safety
- Fraud Protection
- In-App Ads
- Mobile Rich Media Capabilities
Targeting
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
Mobile
- Mobile Tracking
- In-App Ads
- Mobile Rich Media Capabilities
Platform
- API / Integrations
- Custom Reports
- Performance and Reliability
Start.io Categories on G2
Filter for Features
Mobile Functionality
Mobile Functionality | Based on 14 Start.io reviews. Overall product functionality for mobile advertising. | 89% (Based on 14 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. 13 reviewers of Start.io have provided feedback on this feature. | 90% (Based on 13 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 12 Start.io reviews. | 89% (Based on 12 reviews) | |
Reach | As reported in 13 Start.io reviews. Amount and quality of inventory partner sites on which ads can be placed. | 91% (Based on 13 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 14 Start.io reviews. | 86% (Based on 14 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 14 Start.io reviews. | 87% (Based on 14 reviews) | |
Frequency Capping | As reported in 11 Start.io reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 86% (Based on 11 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 12 Start.io reviews. | 88% (Based on 12 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. 11 reviewers of Start.io have provided feedback on this feature. | 83% (Based on 11 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. This feature was mentioned in 12 Start.io reviews. | 88% (Based on 12 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. This feature was mentioned in 15 Start.io reviews. | 92% (Based on 15 reviews) | |
Mobile Rich Media Capabilities | As reported in 14 Start.io reviews. Supports rich media mobile ads that involve user interaction. | 87% (Based on 14 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 15 Start.io reviews. | 97% (Based on 15 reviews) | |
Retargeting | As reported in 14 Start.io reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 86% (Based on 14 reviews) | |
Geo-Targeting | Based on 15 Start.io reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 84% (Based on 15 reviews) | |
Contextual Targeting | As reported in 13 Start.io reviews. Able to match the marketer's ad with specific content on a site or page. | 90% (Based on 13 reviews) |
Mobile
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. 14 reviewers of Start.io have provided feedback on this feature. | 92% (Based on 14 reviews) | |
In-App Ads | As reported in 15 Start.io reviews. Allows for ads to be placed in mobile apps. | 92% (Based on 15 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 14 Start.io reviews. | 87% (Based on 14 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 14 Start.io reviews. | 88% (Based on 14 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. 13 reviewers of Start.io have provided feedback on this feature. | 86% (Based on 13 reviews) | |
Performance and Reliability | As reported in 15 Start.io reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 91% (Based on 15 reviews) | |
Notifications | Alerts marketer of the performance of particular campaigns. 12 reviewers of Start.io have provided feedback on this feature. | 86% (Based on 12 reviews) |
Platform - App Monetization Platforms
Automated Tools | Automates tasks such as mediation, delivery of ads, CPMs, etc. | Not enough data | |
Campaign Management | Manages ad campaigns within the platform. | Not enough data | |
Audience Targeting | Identifies specific user groups within an app's audience. | Not enough data | |
In-App Purchases | Implements a strategy where users can buy additional content, services, or functionalities within the app. | Not enough data | |
Reporting & Dashboards | Provides detailed data and visual insights on performace and revenue of monetization strategies. | Not enough data | |
A/B Testing | Creates multiple variations of ad placements, formats, or other monetization elements within an app. | Not enough data | |
AI Algorithms | Uses AI for tools to perform specific tasks towards monetization strategies. | Not enough data | |
Integration APIs | Allows different platforms to connect with each other, enabling developers to integrate various monetization methods. | Not enough data | |
Fraud Prevention | Uses technologies to detect and prevent malicious activity. | Not enough data | |
Cross-Platform Support | Manages and delivers monetization strategies across multiple systems or devices. | Not enough data | |
Payment Integration | Facilitates secure in-app purchase transactions. | Not enough data | |
User Data Analysis | Collects information on app users' behaviors and patterns. | Not enough data | |
Subscription Management | Implements a strategy where users pay a recurring fee for the app. | Not enough data | |
Performance Analytics | Uses data to measure and analyze how effectively an app is generating revenue through various monetization strategies. | Not enough data | |
Multiple Monetization Models | Allows implementation and support of multiple monetization methods within an app. | Not enough data |
Advertising - App Monetization Platforms
Ad Exchange | Provides a marketplace where advertisers and publishers can buy and sell advertising space and impressions. | Not enough data | |
Offerwall | Offers implementation for in-app ads that reward users for completing specific actions. | Not enough data | |
Bidding | Enables ad sources to compete in an auction to fill ad requests. | Not enough data | |
Ad Mediation | Helps manage multiple ad networks on one centralized platform. | Not enough data | |
Ad Formats | Allows different ad layouts or types to appear on an app and provides options for ad placements. | Not enough data | |
Ad Optimization | Allows you to improve ad performance by making adjustments to specific elements. | Not enough data |
Agentic AI - Mobile Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
